EMS Creative iMedia Cambridge Nationals

1. Client Brief
Lesson 1

2. Understand client requirements
Know target audience needs
Client Brief
Read the brief given and answer the relevant questions.

3.  Know client requirements for the game design project
 Understand needs of your target audience
 Be able to plan for your client and target audience
Lesson Goals
#requirement
#audience

4. Marking
Marks Learning Objective
1 – 6
Pass
Produce an interpretation from the client brief that meets
few of the client requirements. Produce a limited
identification of target audience requirements.
7 – 11
Merit
Produce an interpretation from the client brief that meets
most of the client requirements. Produce clear identification
of target audience requirements.
12 – 15
Distinction
Produce an interpretation from the client brief that fully
meets the client requirements. Produce clear and detailed
identification of target audience requirements.

5.  Your client is the person you will be working for. They will tell
you what they want you to plan, design and create for them.
Client
#requirement
#audience
 The client will set requirements they
want you to plan towards:
 Objectives
 Map Size
 Character Limit
 This project will have a written brief
with a specification listing the main
requirements.
Understand client requirements
Know target audience needs

6. Client Brief
What are the main requirements of your client?
#requirement
#audience
Understand client requirements
Know target audience needs

7.  Game Spot have asked you to create a
simple PC game that can be used in
primary schools to encourage more
children to create computer games.
 The game must be suitable for 9 - 11
year olds, both male and female and
include map pieces and props that fit
into one or two key themes.
 Your game must have a clear set of
rules to allow the children playing it to
play and win the game within a 5
minute time limit.
Client Brief
#requirement
#audience
Game Spot
Understand client requirements
Know target audience needs

8.  The game must include these features:
 Single Level Map
 1 or 2 Large Rooms
 A few Small Rooms
 4 Doors (Minimum)
 5 Characters (Minimum)
 1 or 2 Location Themes
 The objectives for the game must be:
 Collect 5 Objects
 Avoid Being Killed
 Good Chance of Winning
Specification
#requirement
#audience
Game Spot
Understand client requirements
Know target audience needs

9. Target Audience
Who are they are how will you consider them?
#requirement
#audience
Understand client requirements
Know target audience needs

10.  Your target audience is the person or group of people you are
aiming a product at and should be considered in the design.
Target Audience
#requirement
#audience
 Game Spot have identified a very
specific audience for this project:
 9 - 11 Year Olds
 Male and Female
 This audience have particular needs
which are important to understand
so that you make a product which is
suitable for the audience.
Understand client requirements
Know target audience needs

11.  You will need to make the following considerations in your plan:
Age Gender
Understanding Ease of Use
Objectives
Content
Gameplay Instructions
#requirement
#audience
Target Audience
Understand client requirements
Know target audience needs

12.  Explain your client requirements:
 Who is your client for this project?
 What do they want you to make?
 What requirements must you meet?
 What must the game include?
 Comment on your target audience:
 Who is the target audience?
 How will your game appeal to them?
 Appeal for male & female
 Appeal for age group
 Distinction: Design and create a survey
to give to your target audience.
Your Task
#requirement
#audience
Understand client requirements
Know target audience needs

13. Keywords
 Client
 Requirement
 Audience
 The person who has asked you to create a
project for them.
 Something that is needed or wanted by
your client in the finished product.
 A person or group of people you are
aiming the final product at.
#requirement
#audience
Understand client requirements
Know target audience needs