bChannels provides marketing support for technology partners through a team of 25 native language specialists across North America, Europe, and Asia. They help partners drive commitment to marketing campaigns, measure ROI, and have generated over 2,000 leads for Symantec. bChannels interacts with over 40,000 partners annually, conducting over 1,500 surveys. Their client-focused approach and regional expertise allows partners to better serve end customers.

1. bChannels
Expertise and Experience
Through Partner Marketing
Support
FOCUS. PEOPLE. COMPETENCY

2. Marketing Support for Symantec
• Run by bChannels in North A
Partner Training
B
America, Europe and Asia Tool Enablement
Campaign Support
Campaign Selection
Localisation, Execution
• A team of twenty five native Relationship Build
language marketing specialists,
across three regions C
Measurement
• Calling to partners to drive ROI Feedback
commitment to marketing Future Needs
campaigns, and to measure ROI
BY THE NUMBERS
● 40,000 partner interactions
● 12,000 unique partners spoken to
● 1,500 surveys completed with partners
● Attendance at more than 40 partner events
● 2,000 end customer leads generated for Symantec (1)
(1) Based on average contact to lead conversion rates of sampled campaigns

3. bChannels Service Centres
“We’ve generated “It is a great initiative.
many good leads so far This is the way vendors
and we’re closing more should be supporting
business.” their partners.”
GERMAN PARTNER UK PARTNER
North America,
Canada, Latin 
EMEA Asia Pacific
America 

bChannels calling to partners in native language from four worldwide locations

FOCUS. PEOPLE. COMPETENCY

4. Meet the team
Angie Sanchez-Mackrell
“
I’m native Venezuelan, and am fluent in
English and Spanish.
I graduated in Mass Media with a
specialization is in Marketing and Corporate
Communications in Caracas Venezuela.
Before coming to bChannels, I had considerable
experience in marketing working in the
entertainment and tourism sector within global
organisations. I’ve been with bChannels since
2009.
I currently work with Symantec and Intel
”
channel partners to drive marketing
execution.

5. Meet the team
Ayako Ikeda
“
I’m native Japanese but also am fluent in
English and Spanish
I studied at Tokyo Metropolitan Institute
Of Technology and majored in Applied Math
and Computer Programming.
Prior to joining bChannels, I worked in
customer services for Air China and the
Japanese Embassy.
I joined the bChannels team in 2009 as part
of the marketing support team, and am
”
working with Cisco and Symantec. I am
based in Beijing.

6. Meet the team
Julie Goubet
“
I’m native French but also speak fluent
English and German.
I have a degree in Accountancy which was
undertaken in dual French and German.
I began my career as a marketing assistant
for an IT reseller and progressed to the
purchasing department where I worked as
purchasing manager.
I joined bChannels 2009. The clients I work
with at bChannels include Lenovo, Samsung
”
and Sony.

7. bChannels Website
• Client case studies
• Company history
• Methodologies
• White papers
• Exec bios
• Videos
www.bchannels.com
FOCUS. PEOPLE. COMPETENCY

8. FOCUS. PEOPLE. COMPETENCY