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1. Political Content Share in Talk shows
February 2013

2. If you're not on mass media , you don't exist s
Irrespective of ideological leanings, all politicians are keen on getting into the media. Every
time they receive coverage in an article, have their face on television or their voice on
radio, they assume that they increase their standing among potential voters. For the
Political campaign mass media consider as safe and easy way to reach to the masses.
Now due to security threats, and some other reasons, Political Parties in Pakistan taking the
media support for Election campaign 2013. Political debates / talk shows have been very
common Programs on Pakistani TV medium.
Political parties taking advantage from media by using free time on media that worth in
billion of Rupees (if they pay). On the other hand media generate high ratings and high
revenue from successful political talkshows.
Capital talk, News beat, Kal tak, Off the record, 11th hour, Live with talat, Faisla awam
ka, Tonight with Jasmin are very popular talkshows.
mediatrack Pakistan keep very close eye on media activity of Political Parties and prepare
very useful and interesting analysis. Sharing few slides for the interest of masses.

3. Political Content Share – in talkshows
Analysis are based on consumed time of Political Parties
representatives in talk shows for the Month of February 2013.
In this Month representative of 20 Political parties participate
in political debates/talk shows. We extract the data from 6
leading TV Channels.

4. Party wise Share of Time – in talkshows
# PARTY NAME Time % Share
1 Pakistan Peoples Party 26.3
2 Pakistan Muslim League(N) 24.9
3 Pakistan Tehreek-e-Insaaf 13.6
4 Muttahida Qaumi Movement 9.4
5 Awami National Party 4.6
6 Awami Muslim League 4.0
7 Pakistan Awami Tehreek 3.9
8 Pakistan Muslim League(Q) 2.4
9 Jamat-e-Islami 2.4
10 All Pakistan Muslim League 2.0
11 Pakistan Muslim League(F) 1.5
12 Pakistan Muslim League(Ham khayal) 1.5
13 Jamiat-e-Ulma-e-Islam(F) 1.4
14 Pakhton Khawa Mili Awami Party 0.5
15 Tehreek-e-Tehaffuz-e-Pakistan 0.4
16 National Party 0.4
17 Hazara Democratic Party 0.4
18 Awami Tehreek 0.3
19 National Peoples Party 0.1
20 Balochistan National Party 0.1
%share is based on consumed time by Political Party representatives. PPP got highest share followed by PMLn and PTI. The both parties
PPP, PMLn are in power so there representation is logically high.

5. TOP 20 Political talkshows
# PROGRAM NEMAE %SHARE
1 News Beat 8.3
2 Tonight with Jasmeen 8.1
3 Off The Record 6.3
4 11th Hour 6.2
5 Yaqeen 6.2
6 Faisala Awam Ka 5.9
7 Kal Tak 5.9
8 News Eye 5.6
9 Takrar 5.2
10 Top Story 4.9
11 Capital Talk 4.8
12 To The Point 4.6
13 60 Minute 3.9
14 Kyun 3.4
15 Live With Talat 3.3
16 On The Front 3.2
17 Sawal Yeh Hai 2.3
18 Hum Log 1.7
19 Zer-e-Behas 1.6
20 Jirgah 1.3
From 6 TV Channels, total 32 Programs has been monitored in which Political parties representative participate. News beat, Tonight with
Jasmeen and Off the Record were the top 3 most political talk shows programs in term of consumed time with political
representatives.

6. Channel Share of Time
25.0
20.0
15.0
10.0
5.0
0.0
Samaa Express Dunya Ary News Dawn Geo
Samaa TV telecast the more political programs so its graph is high. News beat was the top political debate show. %Share is based on
consumed time.

7. TOP 20 Political representatives on TV
Shaikh Rasheed Ahmed
Mushahid Ullah Khan
Shazia Maree
Mehreen Anwar Raja
Sharjeel Inam Memon
Qamar Zaman Kaira
Audiance
Imran Khan
Zaeem Qadri
Dr Tahir ul Qadri
Maula Bux Chandio
Mian Muhammad Shehbaz Sharif
Gen(R) Pervez Musharraf
Faisal Sabzwari
Khurram Dastagir
Saeed Ghani
Shafqat Mehmod
Shehla Raza
Raza Haroon
Shaukat Mehmod Basra
During the Month of Feb 2013, 338 representatives appear on media and participated in political debits. Sheikh Rasheed spend 36 hours
on TV in talk shows during the Month of Feb 2013 and was at the top. ARY News his favorite channel than Dawn news.

8. We have more in depth analysis, based on
current affair programs and news bulletins
coverage of Political parties and Politicians.
Analysis may be based on following heads
a) Political Parties Leaders coverage on media
b) Politicians coverage on media
c) Negative Positive and Neutral view of Media
d) Media wise analysis
e) Current affair Program wise analysis
f) Top Political debate Programs
g) Top Political Participants in media
h) Top discussed party in media
and may more. User may be Political Parties and media.
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