My slides for Media Art Project Design or FYP for 2012/2013 session in MMU.

1. MULTIMEDIA UNIVERSITY 2012/2013
MOHAMAD AZFAR BIN MOHAMAD NASER
1081105380
MMD3213
MEDIA ART PROJECT DESIGN 1
FINAL YEAR PROJECT
http://azfarfyp.blogspot.com/

2. PROJECT PROPOSAL
Theme: The Art and Science of Urbanism and Media
Research Topic: Fashion Trend
Aim and Objectives
My aim is to make a unique, interesting and artistic medium to attract the public and
audiences to know about the fashion trend in the urbanism lifestyle that can provide
interesting experience and a bit of information about fashion design
The objective is to study more on variety of fashion selection, to find out what type of
fashion style that people in the public will prefer more, what influenced them to wear that
particular type of clothes and how well they know about the traditional and the current
fashion style.
Motivation
Fashion is an interesting subject that I would love to study and make a piece of art from it.
We can see different type of clothing and fashion trend that people are wearing in everyday,
thus making us (and me) to learn more on how, why and what sort of things that influenced
and happened in/to the trend of fashion in our daily life.

3. Precedence Studies
Living Fashion: Women's Daily Wear 1750- Limited / Unlimited July 2012
1950
Humanity in Fashion Award
http://www.fashioninstallation.com/2012/07/living-fashion-womens-daily-wear-1750.html
Sources http://www.fashioninstallation.com/2012/07/limited-unlimited-july-2012.html
http://www.altaroma.it/limited-unlimited/?lang=en
http://www.humanity-in-fashion-award.com/

4. RESEARCH AND ANALYSIS
Problem Statement
- Finding out better and accurate information from the public about type of fashion is hard
- The choice of fashion or clothing in the public is too large
- Not much media content that gives much information about the fashion.
- Need more interesting media and event that talks about or showcases fashion trend issue
Research Method
- Observation
- Interview
Location for observation/interview
- Busy place around KL, like Bukit Bintang and KLCC
General Questions For Interview
- What type of clothes that people like to wear?
- Do people wear certain clothes actually been affected by something or just simply wearing them?
- If affected by something, is it mostly because of:
* Media/People Influences?
* Weather?
* Events?
* Personal preferences?
* Customs Practices?
* or anything else…..

5. Observation Results
Based on the observation that I did in the part of the research:
Popular trending fashion, like Punk
Most people wear simple and less
and Gothic are no longer appear
clothing in the hot weather
in the public
Teenagers like wearing stylish clothing more
than the adults

6. Sketches

7. Interview Results
The interview was done based on my previous observation. This is to get more
Accurate opinions and information. Here are some general responses:
“Our fashion lifestyle is mostly influenced by the international media than in
the local. The best example is the current trend K-Pop from Korea”
“We actually love our traditional costumes, just not really a good idea to wear
them in the public area.”
“People will wear fancy clothes when they attend any special events”
“Wearing a nice, good-looking fashion is not only because of its popular, but
also to show that we can afford to wear them.”
“Fashion is more on visuals, rather than telling it in words, or describe it”

8. “Fashion is more on visuals, rather than telling about it in words, or describe
it”
MODA Fashion Show in Pavilion, KL
- The event showcased some weird design and unique fashion style
- Unique fashion can only be seen on unique event, such as fashion show
- The fashion showcased did not have any proper description and reason; it is
merely focusing on visual of the clothing design.
- This fashion show has become my main focus and idea for the project.

9. CONTEXTUAL STUDIES
Social Contexts
Fashion is focusing more on the appearance of the people in the public. So, fashion falls under the
social contexts category. The fashion or clothing style of the people makes an interesting ‘interaction’
to the public.
Cultural Contexts
Fashion also plays a big role in the cultural lifestyle. The best example is in Malaysia, we have three
main race cultures; Malay Chinese and Indian. Each cultures have its own unique traditional clothing
that determined the customs or old ancestors practices.

10. IDEA DEVELOPMENT
For the final project, I decided to do projection mapping on the objects that involves projecting
video/motion/visual from the projector to the stage area.
The idea is about the projection mapping of a fashion style that available in Malaysia. The mannequin is
used as a human figure that indicates urban people in Malaysia. The mannequin will become a people or
citizen or resident of a Malaysia that tells you how the urbanism societies will depend on our fashion type
and trend. As the mapping goes, it projected the animated visuals (whether animation, motion videos or
special effects) to the mannequin and the stage background.
There is no interaction for the viewers to try. The installation is almost like a showcase videos. The
installation also almost the same as fashion show events.
The idea was heavily inspired from the previous project done by LCI Productions.

11. CONTENT DEVELOPMENT
Floor Plan

12. Choosing Mannequins
For this idea development, I need to know more and understand on how to do a better
projection mapping effect. At this point, I need to think about on how to handle the position the
mannequin with the area space or stage and also choosing the type of mannequins.
The mannequins are usually built with open postures
where most of upper body parts are exposed widely,
for easy clothing display. It is better to find the
mannequins with their upper body parts exposed,
rather than with folded arms that blocked the view of
the chest area.

13. Montage Storyboard

17. Functional Specification Worksheet and Budget
Product Price (RM)
Mannequin
-Small - Plastic 250
-Large - Plastic 400
-Small - Fiber Glass 300
-Large - Fiber Glass 600
Projector 1,200
Personal Laptop 3,000
Wall Panel
(Wooden Board) 300

18. Concept Artworks

19. Small Prototype

20. Poster Design

21. Teaser of the project
Video link:
http://bit.ly/OCiY90

22. SLIDE PREPARED BY:MOHAMAD AZFAR BIN MOHAMAD NASER
2012/2013