1. What Has Conversion Got To Do
With Affiliate Marketing?
Sinead Hernen
Director, Affiliate Partnerships
Azam Marketing

2. About Me
Started career in Online
Marketing in 2000
Managed Shop Direct
affiliate programs in
Manchester for three
years
Joined Azam Marketing in
2008
Advise on affiliate
marketing strategy &
Growth

3. About Azam Marketing
affiliate
social
media management
search affiliate
marketing
web
eCRM and
design
email
marketing

4. Azam Clients

5. What Is Affiliate Marketing?
Content
PPC
Affiliate marketing websites
is an online marketing
Cashback Voucher Code
practice in which websites websites
businesses reward
affiliates a commission Shopping
Blogs
for each sale or lead portals
they generate.
Email Many other
Marketing types

6. How Does Conversion Fit into Affiliate
Marketing?
CONVERSION
AFFILIATE MARKETING

7. Average Earnings Per Hundred Clicks (EPC)

8. Conversion Can Make or Break Affiliates!
Real Value of an Affiliate
Program = Number of Clicks
x Conversion Rate x
Commission = Actual
Affiliate Revenue
500 clicks x 2% x £30.00 =
£300.00 = EPHC £60.00 =
LOSS!
500 clicks x 2% x £35.00 =
£350.00 = EPHC £70.00 =
BREAK EVEN!!
500 Clicks x 3% x £30.00 =
£450.00 = EPHC £90.00 =
PROFIT!!!

9. Effective Ways to Optimise Your
Affiliate Conversion Rate

10. Provide Targeted Offers, Creative &
Landing Pages

11. Optimise Your Affiliate Landing Pages - Standard

12. Optimise Your Affiliate Landing Pages - Affiliate

13. Eliminate Leakage...

14. Remove Phone Numbers

15. Geo-Target Your Landing Pages...

16. Geo-Target Your Landing Pages...

17. PPC and SEO Affiliates
Provide Targeted
Keyword Lists
Allow Syndication of
Blog Content
Provide Clear Rules &
Conditions

18. Email Marketing Affiliates
Provide quality html email
creative
Make it readily available
Ensure the creative has
strong call to actions
High resolution graphics
and customised landing
pages which are consistent
with the email offer
Showcase any exclusive
voucher or promo codes
clearly on the creative

19. Voucher Code/ Cashback Affiliates
Offer exclusive,
personalised voucher
codes (MVC2011)
Provide regular deals
Use ‘dummy’ codes or
deals
Optimise your company
description with targeted
keywords
Create ‘Premium’
commission tier

20. Questions & Answers
@sinead_azammkt
www.azam.info
www.azam.net