sSP13 presented at IBM Edge 2012 conference

1. sSP13
IBM's Storage Strategy in the
Smarter Computing Era
Tony Pearson
IBM Master Inventor and Senior Managing Consultant
#IBMEDGE

2. Confused about IBM's
initiatives for Big Data
analytics, Workload Optimized
Systems, and Cloud
Computing? This session will
explain it all, and how IBM's
approach in design for its
various storage products and
solutions fit into these
overall themes.
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3. Sessions -- Tony Pearson
• Monday
– 1:00pm Storing Archive Data for Compliance Challenges
– 4:15pm IBM Watson: What it Means for Society
• Tuesday
– 4:15pm Using Social Media: Birds of a Feather (BOF)
• Wednesday
– 9:00am Data Footprint Reduction: IBM Storage options
– 2:30pm IBM's Storage Strategy in the Smarter Computing era
– 4:15pm IBM SONAS and the Cloud Storage Taxonomy
• Thursday
– 9:00am IBM Watson: What it Means for Society
– 10:30am Tivoli Storage Productivity Center Overview
– 5:30pm IBM Edge “Free for All” hosted by Scott Drummond
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4. Today’s Challenges, Tomorrow’s
Opportunities
IMPROVE SERVICE
Not only ensuring high availability
and quality of existing services, but
also meeting customer expectations
for real-time, dynamic access to
innovative new services.
REDUCE COST
Not just containing operational cost
and complexity, but achieving
breakthrough productivity gains
Deliver the right through virtualization, optimization,
energy stewardship, and flexible
information, sourcing.
to the right people,
at the right time … MANAGE RISK
Not only addressing today’s security,
and compliance challenges, but also
… with an IT infrastructure preparing for the new risks posed by
in a dynamically changing an even more connected and
collaborative world.
environment
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5. There are Clear Implications for Storage
Leaders and CIOs
• Storage costs are constantly rising as a
Explosion of data percent of IT spend
• Situation compounded by low storage
utilization
• Information silos impede rapid data delivery
Inflexible infrastructures • Users require faster provisioning and custom
services
• Labor costs are rising as a percent of storage
Escalating complexity costs
• Manual storage administration hinders
time-to-value
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6. IBM Storage is key to Smarter
Computing
Managed with
Cloud Technologies
Designed for Data Incorporates cloud
technologies to improve
service quality, speed of
Designed for
Deliver insights in delivery and efficiency
data
seconds through Smarter
systems built to Computing
process a variety of
data at scale
Optimize performance and economics
by matching workloads with the best Tuned to the Task
platform to meet specific workload
requirements
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7. Designed for Data:
New Insights and Innovation from Big Data
Designed for Data
Single trusted version of the truth
Analyzing Structured and
Unstructured data sources
Manage the explosive growth of
information
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8. IT as a Kitchen –
Understanding Big Data
Receiving new 400 ingredients!
groceries every
week
Recipes that
require only
every hour!
four ingredients
Preparing meals Parties of
for a family of 5 500 people!
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9. What Exactly is “Big Data”?
The Three “V’s”
Variety
… from a collection of
structured and unstructured
data sources
Big Data is the Velocity
analysis of information
.. optionally, including real-
to identify trends,
time input streams of data
patterns and insights to
make better business
decisions Volume
… that result in data sets so
large they are awkward to
work with using traditional
database technologies
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10. Big Data richness has the potential to create economic benefits over a
wide variety of use cases.
Volume Velocity Variety
12 terabytes
of Tweets create daily
5 million
trade events per second
100’s
from surveillance cameras
video
feeds
Analyze product sentiment Identify potential fraud Monitor events of interest
350 billion
meter readings per annum
500 million
call detail records per day
80% data
growth
are images, video, documents…
Predict power consumption Prevent customer churn Improve customer satisfaction
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11. Beyond traditional sources of
data to generate insight
Traditional Approach New Approach
Structured, analytical, logical Creative, holistic thought, intuition
Structured Unstructured
Repeatable Exploratory
Linear Iterative
Monthly sales reports Brand sentiment
Profitability analysis Product strategy
Customer surveys Maximum asset utilization
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12. The Information Supply Chain
Transactional &
Collaborative
External Applications Business
Information Analytics
Sources Applications
All forms of information can be incorporated into an enterprise’s
information supply chain and storage infrastructure
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13. Efficient By Design
• Smarter Storage is Efficient by
Efficient by Design
Design
– Data Footprint Reduction
• Real-Time Compression
• Thin Provisioning
• Deduplication
– Energy Efficiency
• EPA Energy Star Rating
– Enhance Administrator Productivity
• Intuitive, easy to use interfaces
– Reduce Network Complexity
• Data Center Bridging (DCB) / CEE
• Data, Voice, Video come together
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14. Enhancing Storage Efficiency with
Data Footprint Reduction
• Data deduplication is a
method of reducing C B A C B A
storage needs by C C
eliminating duplicate A B A B
copies of data. A B B
A A A
– Store only one unique
instance of the data
– Redundant data replaced
with pointer
• Real-Time Compression is a method of reducing
storage needs by changing the encoding scheme
as the data is being read and written.
– Short patterns for frequent data
– Longer patterns for infrequent data.
– Can achieve 20 to 80 percent reduction in
storage capacity.
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15. IBM’s “Single Pane of Glass”
Strategy
IBM Tivoli Storage
Productivity Center
Browser-based
Storage
GUI for each Control
storage device Plug-in
Small Company Large Enterprise
No formal IT dept Data Center Ops
IT managed by
Server Admins
non-IT personnel Network Admins
Manage a few Storage Admins
storage devices Medium-Size Company
Centralized IT Dept
IT managers handle
servers, storage, networks,
backups and perhaps even
databases
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16. Convergence of Networks
10/100/1000 10GbE Data Center Bridging (DCB)
1GbE • Data, Voice, Video
Network Interface
Card (NIC) Local Area
Network Data Center
Network
NFS, CIFS, iSCSI, FCoE
Storage Area
Network
Host Bus Adapter Converged Network
(HBA) Adapter (CNA)
40GbE
2 Gbps 8 Gbps 10GbE
100GbE
4 Gbps 16 Gbps
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17. Clients are deploying projects to
leverage these capabilities
Manage Integrate Govern Analyze
• How would I • How would I master • How can I simplify • How can I get
reduce database a single version data security auditing insights from
and storage costs? of the truth across and reporting? huge volumes of
• How can I improve applications? • How would I manage unstructured data?
performance • How do I clean and data life cycle? • How would I
to meet SLA's? integrate my data • How do I maintain move to a data
• How would I so I can trust it for data quality? warehouse with
improve my analysis? analytics that
storage utilization? is flexible and
• How do I improve affordable?
storage
performance?
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18. Tuned to the Task:
Workload-Optimized Systems
Tuned to the Task
Advanced technologies in
a broad portfolio of offerings
Integrated stacks architected to address
unique workload requirements
Automated and policy-driven to
optimize use of resources
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19. IT as a Kitchen:
Workload-Optimized Systems
Single-Purpose
Appliances
• Toaster
General Purpose • Coffee Maker
Systems • Waffle Iron
• Oven • Fire
• Sink Extinguisher
• Pantry
Expert-Integrated Systems
• Dishwasher, Microwave, Food Processor
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20. IBM Storage Product Positioning –
Primary Data Mainframe
Optimized
NAS for all
SSD SSD
servers
Enterprise
Distributed
SVC
SSD SONAS
DS8000 N7000 High Performance
XIV Flash & Stash
SSD Computing
SSD
Midrange
SSD
N6000
Storwize
DS5000 SSD
Storwize
V7000 DCS3700
V7000 Unified
Unified
Entry Level DS3000 N3000
Storage
Random Sequential
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21. IBM Storage Product Positioning –
Backup and Archive
Grid TS1100
TS7740
Enterprise Automation
TS3500
TS7720 TS7680
Performance
TS7650G
Midrange
TS7650
Mainframe Optimized
All Servers for Backup TS3310
Distributed TS3200
TS7610 TS3100 Capacity
Entry Level TS2900 LTO
Random Sequential
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22. Simplified experience
Starts at acquisition: A continuum of
value from building blocks to systems
IBM Flex System IBM PureFlex System IBM PureApplication System
Pre-configured, pre-integrated Pre-configured, pre-integrated
Chassis infrastructure systems with compute, platform systems with
14 half-wide bays
for nodes storage, networking, physical and middleware designed for
virtual management, and entry cloud transactional web applications
Compute management with and enabled for cloud with
Nodes integrated expertise. integrated expertise.
Power 2S/4S*
x86 2S/4S
Storage Node
V7000
Expansion inside
or outside chassis
Management
Appliance
Flex System Manager
Networking
10/40GbE, FCoE, IB
8/16Gb FC
Expansion
PCIe
Storage
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23. Self Optimizing
• Smart Storage is Self Optimizing, learning
Self-optimizing and adapting based on data access
patterns
– Advanced Caching Algorithms
– Easy Tier®
• Automated sub-volume tiering between SSD,
SAS and NL-SAS drives
– I/O Priority Manager (QoS)
– Active Cloud Engine™
– Adaptive Disk Pooling
• Data re-distributed to eliminate hot-spots for
optimal performance
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24. Automated Sub-Volume Tiering
IBM Easy Tier
– Automatic movement of sub-volume extents
SSD RAID Array(s)
between SSD, SAS and NL-SAS media
– Small amount of SSD can provide huge
performance gains
– Up and down tier
FC/SAS RAID Array(s)
– Three tiers in DS8000
– Two tiers in SVC and Storwize V7000
– Transparent to applications
– Just turn it on and let it work!
SATA/NL RAID Array(s)
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25. SVC Easy Tier Application Transaction
Improvement
No change to
the database
240% from
or application
Original
brokerage
No work to
transaction identify active
indexes
No manual
Application
Transactions
movement of
files or
volumes
Just turn it on
Easy Tier Easy Tier and let it
Learning In Action
work!
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26. I/O Priority Manager (QoS)
• I/O Priority Manager aligns
service levels to separate
workloads in the system
– Administrators select from 4
Performance Groups (service levels) to
assign to each volume
– System resources are dynamically
allocated to higher priority volumes
during resource contention
Performance when and where you need it ––DS8000 and XIV Gen3
Performance when and where you need it DS8000 and XIV Gen3
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27. Automate Data Placement and
Migration
IBM Active Cloud Engine™
File
creation
30 days
Optional TSM/HSM
Initial Server & Virtual or
Physical Tape Pool
placement
SAS 180 days
NL-SAS
SONAS or
Storwize V7000 Unified
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28. Clients are deploying projects to
leverage these capabilities
Re-deploy Existing Workloads
Consolidate Workloads • How would I improve the Deploy New Workloads
performance for my workloads?
• How would I reduce • How can I rapidly
the Total Cost of
• How can I improve my deploy a workload
service levels?
Ownership for my leveraging existing
IT infrastructure? skills?
• How would I better • How would I scale
manage my data my infrastructure
center complexity? with my business?
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29. Managed with Cloud Technologies:
Reinvent Business Processes
Managed with
Cloud Technologies
New models of IT service delivery
are emerging for the enterprise
Integrated service management
provides visibility, control and
automation
Self-service, economies-of-scale, and
flexible sourcing options
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30. IT as a Kitchen –
Utilities and Cloud Services
Natural Gas Pizza
Provider Delivery
Electric Water Company
Company
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31. Is Cloud A Disruptive New
Paradigm?
“Clouds will transform the information technology (IT) industry…
profoundly change the way people work and companies operate.”
2009
Cloud computing is a pay-per-use model for enabling
network access to a pool of computing resources that can Cloud
be provisioned and released rapidly with minimal
management effort or service
provider interaction.
Application Service
Source: U.S. National Institute of Provider
Standards and Technology
(NIST)
Grid Computing
Time-Sharing
Pay-per-use
Network access Pool of Resources
Rapid Elasticity Self-service
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32. “People do not want quarter-
inch drills. They want
quarter-inch holes.”
Professor Emeritus Theodore Levitt, Harvard Business School
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33. An Analogy – Transportation
Alternatives
Traditional Approach: Buy a car,
drive it yourself, have a place to park it,
take care of maintenance and insurance.
Rental Car: Rent a car by the day or
week. Drive it yourself, or hire a
chauffer to drive the car for you.
Transportation as a Service: Hop in the
back seat of a taxi and tell driver where you
would like to go. Pay by the mile.
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34. Cloud Deployment and Delivery
Models
Enterprise
Public cloud Backup/Archive
eMail / Office Apps
Web Hosting Delivery
Private cloud Hybrid cloud Models
Conferencing
Desktop
Deployment Develop / Test Software-as-a-Service
Models Analytics / Mining (SaaS)
Traditional Help Desk
enterprise IT
Middleware and Development Tools
Bandwidth Platform-as-a-Service
Packaged Apps (PaaS)
Compliance
Proprietary
Servers, Storage and Networking Hardware
Infrastructure-as-a-Service
(IaaS)
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35. Cloud Agile
• Smarter Storage participates in a
Cloud Agile Cloud Agile environment
– Storage supports server virtualization
hypervisors
• VMware, Hyper-V, KVM, PowerVM, z/VM
– Storage supports virtual LAN and
virtual SAN network envrionments
– Storage hypervisors virtualize IBM and
non-IBM storage
– Applications and data move freely
from private to hybrid to public clouds
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36. IT Environments are Virtualized
Physical
Consolidation Workload
GB
• Sequential
Server sprawl • Random
Many Workloads,
One Server Compute
• Lightweight
GHz
• IO-Intensive
• CPU-Intensive
One Workload,
One Server
Bandwidth
Gbps • Messaging
Logical One Workload, • Storage / IO
Consolidation Many Servers • Voice / Video
Virtualization is technology that makes one set of resources look
and feel like another set of resources, preferably with more
desirable characteristics
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37. Virtualize Your Infrastructure
Virtual Server
Infrastructure
Midrange Enterprise
Storwize V7000 SAN Volume Controller
Virtual Storage
Tivoli Storage
Storage Hypervisor
Infrastructure
Productivity
Center
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38. IBM Offers Cloud Solutions in
Various Forms
1 2 3 Enterprise
4 Enterprise 5
Enterprise Enterprise User User User
A
Enterprise
Data Center Data Center A B C
B
Enterprise User User
Private Managed C D E
Private Cloud Hosted Private
Cloud Cloud
Shared Cloud Public Cloud
IBM operated IBM owned
and operated Services Services
Private cloud Hybrid cloud Public cloud
• Enterprise owned • 3rd party owned and • Mix of shared • Shared
• Either enterprise operated and dedicated resources
operation or 3rd party • Centralized, secure resources • Elastic scaling
• Fixed price or time delivery center • Shared facility • Pay as you go
and materials • Fixed price, time and and staff • Public internet
services materials, or pay as • Pay as you go
• Internal network you go • VPN access or
• Dedicated assets • Internal network public internet
• Dedicated assets
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39. IBM Smart Archive Strategy
ERP / CRM … Email
Reports (Notes, Exchange)
(SAP, PeopleSoft …)
Collaborative Content
Paper (Quickr, SharePoint) Film
(Documents,
(Scanned (Images, Video …)
Spreadsheets …)
Correspondence …)
Optimized and Unified Assessment, Collection and Classification
Value Added Services
Flexible and Secure Infrastructure with
• Optimization Services
• System Services Unified Retention and Protection
• Managed Services
• Reference Architecture Integrated Customized Cloud
• Information Governance Systems Solutions Services
Cloud Ready
Archive Storage
Enterprise Content Integrated Compliance, Records Management, Analytics and eDiscovery
Management
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40. Clients are deploying projects to
leverage these capabilities
Cloud Enabled Cloud Platform Cloud Services Business Solutions
Data Center Services Provider on Cloud
• How can I reduce • How can I deploy • How do I create • How do I gain
operational costs by resources and the most advanced, immediate access
getting the most out services faster while reliable, secure and to enterprise
of the IT asset reducing cost? scalable infrastructure class solutions
I have? • How do I optimize for creating, managing, without capital
• How can I simplify cloud workload and monetizing cloud expense?
my infrastructure for placement? services quickly and • How can I better
improved cost effectively? focus my resources
productivity and on core, rather than
service non-core activities?
transparency?
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41. IBM Smarter Storage for Smarter
Computing
IBM’s approach to storage addresses today’s
challenges, and tomorrow’s opportunities…
Efficient by Efficient by Design
Design Manage cost and capacity growth
Insights from a variety of data at scale
Self-optimizing
Self-Optimizing
Improve performance and productivity
Automated and policy-driven
Cloud Agile
Cloud Agile
Self-service, respond quickly to changes
Deliver IT as a Service, increase access to
information and improve ROI
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42. Thank You!
Session: sSP13
Presenter: Tony Pearson
#IBMEDGE
Intel, the Intel logo, Xeon and Xeon Inside are
trademarks or registered trademarks of Intel
Corporation in the U.S. and /or other countries.

43. Tony Pearson
9000 S. Rita Road
About the Speaker Master Inventor,
Bldg 9070 Mail 9070
Tucson, AZ 85744
Senior Managing
Consultant
Mr. Tony Pearson +1 520-799-4309 (Office)
Master Inventor, IBM System Storage™
tpearson@us.ibm.com
Senior Managing Consultant
IBM System Storage
Tony Pearson is a Master Inventor and Senior managing consultant for the IBM System Storage™ product line. Tony joined
IBM Corporation in 1986 in Tucson, Arizona, USA, and has lived there ever since. In his current role, Tony presents briefings on
storage topics covering the entire System Storage product line, Tivoli storage software products, and topics related to Cloud
Computing. He interacts with clients, speaks at conferences and events, and leads client workshops to help clients with
strategic planning for IBM’s integrated set of storage management software, hardware, and virtualization products.
Tony writes the “Inside System Storage” blog, which is read by hundreds of clients, IBM sales reps and IBM Business Partners
every week. This blog was rated one of the top 10 blogs for the IT storage industry by “Networking World” magazine, and #1
most read IBM blog on IBM’s developerWorks. The blog has been published in series of books, Inside System Storage: Volume
I through IV.
Over the past years, Tony has worked in development, marketing and customer care positions for various storage hardware and
software products. Tony has a Bachelor of Science degree in Software Engineering, and a Master of Science degree in
Electrical Engineering, both from the University of Arizona. Tony holds 19 IBM patents for inventions on storage hardware and
software products.
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44. Additional Resources
Email:
tpearson@us.ibm.com
Twitter:
http://twitter.com/az99Øtony
Blog:
http://ibm.co/brAeZØ
Books:
http://www.lulu.com/spotlight/99Ø_tony
IBM Expert Network:
http://www.slideshare.net/az99Øtony
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45. Trademarks and disclaimers
Adobe, the Adobe logo, PostScript, and the PostScript logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States, and/or other
countries. IT Infrastructure Library is a registered trademark of the Central Computer and Telecommunications Agency which is now part of the Office of Government
Commerce. Intel, Intel logo, Intel Inside, Intel Inside logo, Intel Centrino, Intel Centrino logo, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or
registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. Linux is a registered trademark of Linus Torvalds in the United States,
other countries, or both. Microsoft, Windows, Windows NT, and the Windows logo are trademarks of Microsoft Corporation in the United States, other countries, or both. ITIL is
a registered trademark, and a registered community trademark of the Office of Government Commerce, and is registered in the U.S. Patent and Trademark Office. UNIX is a
registered trademark of The Open Group in the United States and other countries. Java and all Java-based trademarks and logos are trademarks or registered trademarks of
Oracle and/or its affiliates. Cell Broadband Engine is a trademark of Sony Computer Entertainment, Inc. in the United States, other countries, or both and is used under license
therefrom. Linear Tape-Open, LTO, the LTO Logo, Ultrium, and the Ultrium logo are trademarks of HP, IBM Corp. and Quantum in the U.S. and other countries.
Other product and service names might be trademarks of IBM or other companies. Information is provided "AS IS" without warranty of any kind.
The customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual
environmental costs and performance characteristics may vary by customer.
Information concerning non-IBM products was obtained from a supplier of these products, published announcement material, or other publicly available sources and does not
constitute an endorsement of such products by IBM. Sources for non-IBM list prices and performance numbers are taken from publicly available information, including vendor
announcements and vendor worldwide homepages. IBM has not tested these products and cannot confirm the accuracy of performance, capability, or any other claims related
to non-IBM products. Questions on the capability of non-IBM products should be addressed to the supplier of those products.
All statements regarding IBM future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.
Some information addresses anticipated future capabilities. Such information is not intended as a definitive statement of a commitment to specific levels of performance,
function or delivery schedules with respect to any future products. Such commitments are only made in IBM product announcements. The information is presented here to
communicate IBM's current investment and development activities as a good faith effort to help with our customers' future planning.
Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will
experience will vary depending upon considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and
the workload processed. Therefore, no assurance can be given that an individual user will achieve throughput or performance improvements equivalent to the ratios stated
here.
Prices are suggested U.S. list prices and are subject to change without notice. Starting price may not include a hard drive, operating system or other features. Contact your
IBM representative or Business Partner for the most current pricing in your geography.
Photographs shown may be engineering prototypes. Changes may be incorporated in production models.
© IBM Corporation 2012. All rights reserved.
References in this document to IBM products or services do not imply that IBM intends to make them available in every country.
Trademarks of International Business Machines Corporation in the United States, other countries, or both can be found on the
World Wide Web at http://www.ibm.com/legal/copytrade.shtml.
ZSP03490-USEN-00
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