Presentation to the University of Arizona (UofA) Engineering Student Council (ESC) on IBM Watson, Smarter Computing, and Career Advice.

1. Tony Pearson – IBM Master Inventor and Senior Managing Consultant
28 March 2011
The University of Arizona
Engineering Student Council
Entering the Engineering Workforce in the
Era of Smarter Computing
© 2011 IBM Corporation

2. Agenda
Introduction: Tony Pearson, IBM
The new Era of
Smarter Computing
Some advice on entering
the Engineering workforce
3 © 2011 IBM Corporation

3. About the Speaker – Tony Pearson
University of Texas, Austin 1981 Pearson Kurath Systems
University of Arizona IBM Software Development
– B.S. Computer Engineering – DFSMS for z/OS mainframe
– M.S. Electrical Engineering – Tivoli Storage Productivity Center
– Linux for S/390 mainframe
Public Speaking – Master Inventor, 19 Patents
– Faculty Loan Program
– Dale Carnegie IBM Brand Marketing
– Mandel Communications – Chief Marketing Strategist
– “Inside System Storage” blog and books
Community – Second Life / Virtual Worlds
– Junior Achievement – Liquid Brand Agency
– Society of Hispanic
Professional Engineers (SHPE) IBM Executive Briefing Center
– One Laptop Per Child 2011 – Storage Managing Consultant
– FIRST Lego League – Faces of Smarter Planet
– Computerworld Magazine
4 © 2011 IBM Corporation

4. About IBM
IBM Rankings as of 2010
IBM Research #1 company for leaders (Fortune)
#1 in U.S. Patents, 18 years in a
Software row
and
Sales,
Systems
Marketing
#2 best global brand (Interbrand)
Group
and #3 green company (Newsweek)
Strategy
Global
#15 most admired company
Business (Fortune)
and
Technical
#18 most innovative company
Services (Fast Company)
#20 largest firm in the U.S.
Finance, HR, Legal
(Fortune)
#33 largest globally (Forbes)
400,000 Employees Worldwide
5 © 2011 IBM Corporation

5. IBM Celebrates its 100th Year
Computers: Internet:
• Mainframe Computer • IBM, MCI and Merit
• IBM Personal Computer formed the original
• Punched Card, Floppy Disk, DRAM backbone of the Internet
• IBM Deep Blue, IBM Watson
Games: Retail:
• Sony PlayStation • UPC Bar Code
• Nintendo Wii • Magnetic Stripe
• Xbox 360 • Automated Teller
Machines (ATM)
Health:
• IBM BlueGene Transporation:
• Laser Surgery • Sabre: First Airline Reservation System
• Magnetic Resonance • Railways Management System
Imagery (MRI) • FORTRAN helped put a man on the moon
• City of Stockholm Traffic System
6 © 2011 IBM Corporation

6. Agenda
Introduction: Tony Pearson, IBM
The new Era of
Smarter Computing
Some advice on entering
the Engineering workforce
7 © 2011 IBM Corporation

7. Transitioning to a New Era of Smarter Computing
Centralized Distributed Smarter
Computing Computing Computing
Thousands of
IT Professionals
Billions of
People
Millions of
Office Workers
1952 1981 Today
8 © 2011 IBM Corporation

8. New Insights and Innovation from Big Data
Single trusted version of the truth
Big Data
Analyzing Structured and
Unstructured data sources
Manage the explosive growth of
information
Cloud Optimized
Systems
9 © 2011 IBM Corporation

9. Easy Questions?
ln((12,546,798 * π)) ^ 2 / 34,567.46 = 0.00885
Select Payment where Owner=“David Jones” and Type(Product)=“Laptop”
Owner Serial Number
David Jones 45322190-AK
Invoice # Vendor Payment
INV10895 Lenovo $104.56
Serial Number Type Invoice #
45322190-AK Laptop INV10895
David Jones Dave Jones
David Jones
= David Jones
≠
10
10 © 2011 IBM Corporation

10. Integrating Big Data will Unlock New Insights
Streams filters
incoming data
Unstructured
data
OLAP
OLTP
RTAP
Structured
Data Reuse Warehouse
Analytic models
Persistent Data Real-Time Data
11 © 2011 IBM Corporation

11. Managing Workloads with Optimized Systems
Big Data
Advanced Technology and
broad product portfolio
Cloud Optimized Integrated stacks architected
Systems to address unique workload
requirements
Automated and policy-driven
to optimize use of resources
12 © 2011 IBM Corporation

12. IBM Watson –Smarter Computing is here today
A System Designed for Answers
Built on a cluster of commercially available
hardware and advanced analytics software
• 10 frames holding 90 servers
• 2,880 processor cores
• 15 TB of DRAM memory
Addresses natural language questions with
accuracy and confidence in seconds not
hours or days
Processes massive array of information
including unstructured “Big Data”
• 200 million pages of text
13 © 2011 IBM Corporation

13. Real-Time Game Configuration
Used in Sparring and Exhibition Games Insulated and
Clue Grid Self-Contained
Human Player
1
Decisions to Watson’s
Buzz and Bet
QA Engine
Clue &
Strategy
Category
2,880
Jeopardy! Watson’s IBM Power750
Game Game Compute
Control Controller Answers & Cores
System Confidences
Text-to-Speech
15 TB of
Memory
Human Player
2
Clues, Scores & Other Game Data
Analysis of natural language content
equivalent to 1 Million Books
14 © 2011 IBM Corporation

14. Precision, Confidence & Speed
Deep Analytics – Combining many analytics in
a novel architecture, we achieved very high levels
of Precision and Confidence over a huge variety
of as-is content.
Speed – By optimizing Watson’s computation for
Jeopardy! on over 2,880 POWER7 processing
cores we went from 2 hours per question on a
single CPU core to an average of just 3
seconds.
Results – in 55 real-time sparring games
against former Tournament of Champion
Players last year, Watson put on a very
competitive performance in all games -- placing
1st in 71% of the them!
15 © 2011 IBM Corporation

15. New Choices for Deployment
Big Data
New models of IT service deployment
and delivery are emerging
Cloud Optimized
Integrated service management Systems
provides visibility, control and
automation
Self-service, economies-of-scale, and
flexible sourcing options
16 © 2011 IBM Corporation

16. Cloud Computing – A Disruptive New Paradigm?
“Clouds will transform the information technology (IT) industry…
profoundly change the way people work and companies operate.”
Cloud computing is a pay-per-use model for enabling
network access to a pool of computing resources that can
be provisioned and released rapidly with minimal Cloud Computing
management effort or service
provider interaction.
Application Service
Source: U.S. National Institute of Provider
Standards and Technology
(NIST.gov)
Grid Computing
Time-Sharing
Pay-per-use
Network access Pool of Resources
Rapid Elasticity Self-service
17 © 2011 IBM Corporation

17. Cloud Deployment and Delivery Models
Enterprise
Public cloud Backup/Archive
eMail / Office Apps
Web Hosting Delivery
Private cloud Hybrid cloud Models
Conferencing
Desktop
Deployment Business
Develop / Test
Models Process
Mining / Analytics Software-as-a-Service
Traditional Help Desk (SaaS)
enterprise IT
Bandwidth
Middleware and Development Tools
Packaged Apps Platform-as-a-Service
Compliance (PaaS)
Proprietary
Servers, Storage and Networking Hardware
Infrastructure-as-a-Service
(IaaS)
18 © 2011 IBM Corporation

18. The Next Era of Computing
Big Data Smarter Computing
The Era of Insight for Discovery
• Move beyond transactional
data to unlock insight and
innovation from new sources
• Integrate software and
hardware to optimize
Optimized performance and efficiency
Cloud
Systems
• Automate and deliver services
rapidly and efficiently at scale
19 © 2011 IBM Corporation

19. Agenda
Introduction: Tony Pearson, IBM
The new Era of
Smarter Computing
Some advice on entering
the Engineering workforce
20 © 2011 IBM Corporation

20. Advice on Entering the Engineering Workforce – Find Balance
Find the right balance
between the three key 2 Prepare For Your Next Job
activities Learn new skills that may not help you in your
current job role, but will position you to move
forward when opportunities arise. This could also
be your “Plan B” or Exit Strategy.
1 Do Your
“Day Job” Well
Find the right balance
between the time you 3 Make Your Boss
spend on the job doing
your assignments, and 20% Look Good
all the other stuff you A part of every job is to help
need to do to move your 20% your boss look good, and to
career forward make your department or
team look good
60%
21 © 2011 IBM Corporation

21. 1. Do Your “Day Job” Well
Do not confuse “Activity” with “Accomplishment”
• Focus on results, not time spent
• Results-Oriented Work Environment (ROWE)
• Put major accomplishments on your résumé
“Everyone who has a job should
figure out what tools they use, keep
those tools functioning properly, and
learn to use them well.” – Sam Golob
CBTtape.org
Find an organization system that works for you
• Getting Things Done
• Take notes at every meeting
• SmartPhone, Planner, or Hipster PDA
22 © 2011 IBM Corporation

22. 2. Prepare for Your Next Job
Broad Skills
Don’t Pigeonhole yourself
• An Engineering degree does not
limit your career options
Deep Skills
• Some Engineers move on to
become CEOs, Patent Lawyers,
Marketing Strategists, Project
Engineering
Administration
Business
Liberal Arts
Accounting
Economics
Managers or Consultants
• In addition to “deep skills” for your
day job, develop “broad skills” that
position you for promotions and
new opportunities
S&P 500 CEOs – Most Common
Undergraduate Degrees Source: SpencerStuart, CEO Study: A
Statistical Snapshot of Leading CEOs, 2004
23 © 2011 IBM Corporation

23. 3. Make Your Boss Look Good
“Your boss isn't your best friend,
babysitter, shrink or social worker”
-- Scott Reeves, Forbes
• Develop a working relationship
• Anticipate your boss’s needs
Life is a Popularity Contest
• Get along with everyone
• Avoid sending “Flaming Arrows”
• Workaholics and perfectionists
don’t last very long
Be Kevin Bacon, Not Charlie Sheen
Don’t overdo it. It’s • Be the “Go-To” Resource
20% not your job to fall on
your boss’s sword • Learn to be a “Search Ninja”
24 © 2011 IBM Corporation

24. IBM is Hiring!
Example: S_D-0394205 Entry Level IT Architect
Required:
Bachelor or Masters Degree in Computer Science, Information Technology or Computer Engineering
Java, C, C++ programming
Excellent written and oral communication skills
Ability to work well individually and in teams
High technical aptitude Search and
Excellent analytical and problem solving skills Apply for Jobs at
Readiness to travel 25% annually IBM.COM/start
Fluent in English
Knowledge or aptitude in one of more of the following is a plus:
Portal / User Experience Design
Analytics
Business Process Management (BPM)
Services Oriented Architecture (SOA)
Industry Experience (for example: Retail, Banking, Media/Entertainment, Healthcare, Electronics)
25 © 2011 IBM Corporation

25. Questions and Answers (Q&A)
26 © 2011 IBM Corporation

26. More about Tony Pearson
Social Networks:
• tinyurl.com/az990tony (blog)
• twitter.com/az990tony
• slideshare.net/az990tony
• linkedin.com/profile/view?id=103718598
• flickr.com/photos/26449036@N06/
Tony’s book series “Inside System Storage” Volume I and
Volume II are available in various formats: www.lulu.com
27 © 2011 IBM Corporation

27. Trademarks and Disclaimers
© IBM Corporation 1994-2011. All rights reserved.
References in this document to IBM products or services do not imply that IBM intends to make them available in every country.
Permission granted to The University of Arizona and the Engineering Student Council to provide copies of this presentation to its members.
IBM, the IBM logo, Dynamic Infrastructure, and ibm.com are registered trademarks, and other company, product or service names may be trademarks or service marks of
International Business Machines Corporation in the United States, other countries, or both. A current list of IBM trademarks is available on the Web at
http://www.ibm.com/legal/copytrade.shtml.
Intel, Intel logo, Intel Inside, Intel Inside logo, Intel Centrino, Intel Centrino logo, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered
trademarks of Intel Corporation or its subsidiaries in the United States and other countries.
Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both.
Microsoft, Windows, Windows NT, and the Windows logo are trademarks of Microsoft Corporation in the United States, other countries, or both.
UNIX is a registered trademark of The Open Group in the United States and other countries.
Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both.
Other company, product, or service names may be trademarks or service marks of others.
Information is provided "AS IS" without warranty of any kind.
The customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual
environmental costs and performance characteristics may vary by customer.
Information concerning non-IBM products was obtained from a supplier of these products, published announcement material, or other publicly available sources and does
not constitute an endorsement of such products by IBM. Sources for non-IBM list prices and performance numbers are taken from publicly available information,
including vendor announcements and vendor worldwide homepages. IBM has not tested these products and cannot confirm the accuracy of performance, capability, or
any other claims related to non-IBM products. Questions on the capability of non-IBM products should be addressed to the supplier of those products.
All statements regarding IBM future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.
Some information addresses anticipated future capabilities. Such information is not intended as a definitive statement of a commitment to specific levels of performance,
function or delivery schedules with respect to any future products. Such commitments are only made in IBM product announcements. The information is presented here
to communicate IBM's current investment and development activities as a good faith effort to help with our customers' future planning.
Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any
user will experience will vary depending upon considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage
configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve throughput or performance improvements
equivalent to the ratios stated here.
Photographs shown may be engineering prototypes. Changes may be incorporated in production models.
28 © 2011 IBM Corporation