For ID Team at my place of work

1. shamelessly subjective, out of context
& utterly biased
As presented to the IxD Team
Aynne Valencia, San Francisco
recap

2. First, highly researched background*
*stuff I found on wikipedia

3. 80 Percent of the world’s population speaks
languages other than English

4. are we designing for them too?

5. 42 percent of college graduates never read
another book after college.
1/3 of high school graduates never read
another book for the rest of their lives.

6. we aren’t reading much

7. By 2012 the
majority of the
population of Asia
will be over the
age of 65
By 2020 the
United States
will have a
more people
retired than in
the work force

8. That’s a lot of older people

9. In 2007 the United Nations Population
Division projected that the world's
population will likely surpass 10 billion in
2055

10. Economic conditions force more people to
downsize

11. more people, less resources

12. DOOM AND GLOOM

13. no way

14. it’s opportunity to rethink how we live

15. how we interact with each other

16. and most importantly how we make
experiences that touch lives

17. there is a growing interest in localized
information and sharing of resources
John Thackera, Experiencing Sustainability
Rob Fabricant, Irrational Behavior

18. 1/3 of the worlds population has
access to a mobile phone

19. under the radar trends:

20. “feral” trade
John Thackera, Experiencing Sustainability

21. 17 million Africans are using mobile airtime
as currency
John Thackera, Experiencing Sustainability

22. robots
Fiona Raby

23. urban farming
John Thackera, Experiencing Sustainability

24. high-rise squatting
John Thackera, Experiencing Sustainability

25. smart pattern recognition

26. social networks supporting face
to face interaction

27. everything is changing

28. right here, right now

29. why am I telling you this?

30. POLITICS ECONOMY
ENVIRONMENT
ARCHITECTURE
FASHION LITERACY
URBAN DEVELOPMENT
TECHNOLOGY SERVCE
DESIGN PRODUCTS
MATERIALS
SCIENCE

31. influences culture
Stating the obvious that we don’t always remember

32. and in return

33. we have the ability to
influence culture

34. our medium is behavior
Mark Rettig, How to Change Stuff in a Complicated World

35. how can we be ready for
the shift?

36. we can enhance
our approach

37. some SmARt* things we
can do, right now today
*Specific, Actionable, Repeatable

38. right here, right now

39. ?what if...

40. A Marketing Plan became an
Engagement Plan?
Manifest Digital, UX Designers: Business Leaders Needed

41. a Creative/Project Brief became an
Experience Brief?
My Addition

42. SEO became an Social
Engagement Marketing?
Manifest Digital, UX Designers: Business Leaders Needed

43. we start by asking what we want the
experience to be?
My Addition

44. no one gets excited about a wireframe
Dan Saffer, Carpe Diem
pssst...
a secret...

45. that’s ok

46. reason and cleverness are only part of the
equation
Dan Saffer, Carpe Diem

47. “what cannot be overcome by reason
can be subverted by glamour”
Dan Saffer, Carpe Diem

48. direct attention
suspend belief
take people on a journey
Manifest Digital, UX Designers: Business Leaders Needed

49. emotion causes the wow
Dan Saffer, Carpe Diem

50. how about? instead of walking through
wireframes...

51. we tell a story?

52. foster
bigideas
(then find the best vehicle to deliver it)

53. Journeys of Motion
Video or stills to create a narrative
Step by step narrative of the user journey
write a script
use sound or voice over to express the emotion
for big projects
Chloe Gottleib & Jill Nussbaum, RGA
+

54. for all projects
Parti Diagram
Design Principles Statement
Driving characteristics of the design
Y! Example:
Enhance the Core
Check in behavior
Immediate engagement
Show the conceptual architecture of the site, service or product
Concept Statement
Y! Example:
“The Dashboard for what you love on the web”
Luke W. Parti and the Design Sandwich

55. for design for play
Game Design Document
Genre/Platform Audience
Aesthetics
Who will play it
What are the entities (avatar/no avatar)
Verbs for desired controls
What is the reward system?
How does one progress?
What are the customization options
What is the tutorial, help or learning curve
Nadya Direkova, Razorfish

56. “the best way to predict the future
is to invent it”
Alan Kay By way of Dan Saffer : Carpe Diem

57. believe you belong there

58. ID is creative

59. remember
RGA Recruiting Materials

60. our medium is behavior
Mark Rettig, How to Change Stuff in a Complicated World

61. To Read:
“101 Things I Learned in Architecture School” - Matthew Fredrick
Sea Change Design Process - Lauralee Alben
To see:
“Carpe Diem” - Dan Saffer’s closing keynote http://www.kickerstudio.com/blog/
Manuel Lima www.visualcomplexity.com
Gestalt of Interface Design www.michaelsalamon.com/ixd09
Doors of Perception http://www.doorsofperception.com/

62. thanks for listening