My shamelessly subjective, 
out of context & utterly biased recap I will give to my team back in SF of what I got out of the Interaction09 Conference held in Vancouver and homage to the fabulous, thought-provoking speakers I saw there. Sounds: Walk Slowly by Supercar (sadly not well know in the US but you should check them out)

1. redux
shamelessly subjective,
out of context &
utterly biased
As presented to the IxD Team
Aynne Valencia, San Francisco

2. First, highly researched background*
* stuff I found on wikipedia

3. 80 Percent of the world’s population speaks
languages other than English

4. 42 percent of college graduates never read
another book after college.
1/3 of high school graduates never read
another book for the rest of their lives.

5. In 2007 the United Nations Population
Division projected that the world's
population will likely surpass 10 billion in
2055

6. By 2012 the
majority of the
By 2020 the
population of Asia
United States
will be over the
will have a
age of 65
more people
retired than in
the work force

7. That’s a lot of older people

8. 1/3 of the worlds population has
access to a mobile phone
1/3 of that third has internet
access on a computer
* Thats a lot of mobile stuff

9. 75 Percent of the world lives in poverty
conditions.

10. 17 million Africans are using mobile airtime
as currency
John Thackera, Experiencing Sustainability

11. why am I telling you this?

12. POLITICS ECONOMY
ENVIRONMENT
ARCHITECTURE
FASHION LITERACY
URBAN DEVELOPMENT
TECHNOLOGY SERVCE
DESIGN PRODUCTS
AND MATERIALS
SCIENCE

13. influences design
Stating the obvious that we don’t always remember

14. we have the ability to
influence culture

15. our medium is behavior
Mark Rettig, How to Change Stuff in a Complicated World

16. because there is a global
trend shifting from
“I” to “we”
Mark Rettig, How to Change Stuff in a Complicated World

17. some SmARt* things we
can do, right now today
*Speci
fic, Actionable, Repeatable

18. ?
what if...

19. A Marketing Plan became an
Engagement Plan?
Manifest Digital, UX Designers: Business Leaders Needed

20. a Creative/Project Brief became an
Experience Brief?
My Addition

21. SEO became an Social
Engagement Marketing?
Manifest Digital, UX Designers: Business Leaders Needed

22. we start by asking what we want the
experience to be?
My Addition

23. a little secret:
no one gets excited about a wireframe
Dan Saffer, Carpe Diem

24. “what cannot be overcome by reason can
be subverted by glamour”
Dan Saffer, Carpe Diem

25. emotion causes the wow
Dan Saffer, Carpe Diem

26. for big projects
Journeys of Motion
Video or stills to create a narrative
Step by step narrative of the user journey
write a script
use sound or voice over to express the emotion
+
Chloe Gottleib & Jill Nussbaum, RGA

27. for all projects
Parti Diagram
Show the conceptual architecture of the site, service or product
Concept Statement
Y! Example:
“The Dashboard for what you love on the web”
Design Principles Statement
Driving characteristics of the design
Y! Example:
Enhance the Core
Check in behavior
Immediate engagement
Luke W. Parti and the Design Sandwich

28. for design for play
Game Design Document
Genre/Platform Audience
Aesthetics
Who will play it
What are the entities (avatar/no avatar)
Verbs for desired controls
What is the reward system?
How does one progress?
What are the customization options
What is the tutorial, help or learning curve
Nadya Direkova, Razorfish

29. “the best way to predict the future
is to invent it”
Alan Kay By way of Dan Saffer : Carpe Diem

30. believe you belong

31. To Read:
“101 Things I Learned in Architecture School” - Matthew Fredrick
Sea Change Design Process - Lauralee Alben
To see:
“Carpe Diem” - Dan Saffer’s closing keynote http://www.kickerstudio.com/blog/
Manuel Lima www.visualcomplexity.com
Gestalt of Interface Design www.michaelsalamon.com/ixd09
Doors of Perception http://www.doorsofperception.com/

32. thank you
Aynne Valencia
www.avalen.com