This document discusses how inclusion and diversity can change the world and be a business enabler. It proposes a plan to move an organization from independent processes around inclusion and diversity to a transformational collaboration. The plan involves driving awareness, ensuring management understands the business importance, providing tools for integration into daily activities, securing a shift in behaviors, and integrating inclusion and diversity as the organization expands into emerging markets.

1. How Collaboration Can
Change the World:
Inclusion and Diversity
Oct. 2009
Small Acts of Inclusion will make diversity take hold immediately

2. Creating a Shared Understanding
Inclusion and Diversity As A Business
Enabler
Key Business Priority
Proposed Plan

3. Network as the
Platform
Technology
Architecture
Business
Architecture
Collective mixture of differences and similarities
including but not limited to race, color, religion,
national origin, sex, sexual orientation, gender
expression, age, physical abilities, culture,
occupation, position, education, work, and behavioral
styles and the perspectives of each individual shaped
by his/her nation and experiences
Inclusion:
How we come together to meet
business goals
Diversity
Collective mix of who we are as
individuals
To be inclusive is to leverage diversity by bringing
together a mix of unique individual backgrounds to
collectively and more effectively meet our business
objectives

4. Inclusion & Diversity Continuum
Visible Invisible
Relationship Status
Work Style
National Identity
Gay Lesbian Bisexual Transgender
(GLBT)
Age/Generation
Person with Disability
Ethnicity
Gender Identity

5. Creating a Shared Understanding
Inclusion and Diversity As A Business
Enabler
Key Business Priority
Proposed Plan

7. Top 10 Business Drivers
IBM expanded minority markets dramatically by promoting
diversity in its own workforce. The result: a virtuous circle of
growth
Central and Eastern Europe produces 13% of the 108 million
worldwide student population, despite making up only 8% of the
overall global population.
Companies with high employee engagement had a 19% increase
in operating income and almost 28% growth in earnings per share
Over a ten-year period, publicly traded companies on Diversity
Inc.’s 2005 list of Top 50 Companies for Diversity outperformed
the Standard & Poor’s 500 by 23.5%
Top-listed European companies with gender diversity in
management achieved higher than average stock performance –
64% versus 47% growth from 2005-2007

8. Top 10 Business Drivers
Engineering and sales are among the top 10 jobs that employers
across the globe are having difficulty filling in 2009
86% of Gen Y employees say they would leave an employer if
corporate social responsibility values no longer reflected their own
Around 10% of the world’s population, or 650 million people, live
with a disability. They are the world’s largest minority
78% of GLBT and their friends/relatives would switch brands to
companies that are known to be GLBT-friendly
Across the world, women-owned firms comprise between one-
quarter and one-third of the business population

9. The Biggest Emerging Market in the History of the Planet
… More than twice the size of developing markets, India and China
Women’s earned
income growing 8.1%
vs. 5.8% for men in
developing world
More than 30%
female legislatures in
Uganda, Burundi and
Macedonia
Sources: Goldman Sachs, Boston Consulting Group, Newsweek
www.newsweek.com/id/215304
Globally, women control nearly $12 trillion of the overall $18.4 trillion in consumer
spending. By 2014, women will control $15 trillion

10. The Biggest Emerging Market in the History of the Planet
… More than twice the size of developing markets, India and China
Women’s earned
income growing 8.1%
vs. 5.8% for men in
developing world
More than 30%
female legislatures in
Uganda, Burundi and
Macedonia
Fueling Economic Growth
New Growth
Markets
Health, Education &
Employment
Sources: Goldman Sachs, Boston Consulting Group, Newsweek
www.newsweek.com/id/215304
Globally, women control nearly $12 trillion of the overall $18.4 trillion in consumer
spending. By 2014, women will control $15 trillion

11. In the News in Emerging Markets

12. Diversity Fuels Innovation: Innovation is Achieved
in Inclusive Environments
*Business Week and Diversity Inc. 2007/2008
Twelve of the top 50 companies recognized for
innovation were also among the top 50 for diversity*

13. Workplace Culture: Diversity and Innovation
 Twelve of the top 50 companies for innovation
were also named among the top 50 for diversity
Verizon
named #1
for Diversity
in 2008
Business Week and Diversity Inc. 2007/2008
(red=2008; black=2007)

14. Diversity Journey
Year 2 Year 3 Year 4 Year 5
Mainstream
Expansion
Creating Awareness and Building Foundation
Accountability/Process Integration
Building Community of Change Agents

15. Creating a Shared Understanding
Inclusion and Diversity As A Business
Enabler
Key Business Priority
Proposed Plan

16. Business Value
Next Generation
Company
 Building on the foundation
 Reflecting market realities and
changes
 Key business enabler in transition to
collaboration, innovation,
globalization and virtualization
 Using technology to create greater
inclusion and diversity
 Helps leaders identify insertion points
and drives community

17. Three Key Market Transitions
Driven by Video and Collaboration
Future of Connected Life
Future
of Work Future
of Computing

18. Leaders Often Communicate Opposite to
Employees’ Needs
Big Picture/Market
Vision/Mission/
Strategy
My Role
What’s in it for Me
Employees
Leadership
Communication
Communication
Vehicles &
Media
Internal
Systems &
Processes
60-70%
Communication
Effectiveness
20-30%
Less
than
10%
How Employees Change
Behavior?

19. It’s Not What
You SAY That
Matters, It’s
What You Do.

20. Creating a Shared Understanding
Inclusion and Diversity As A Business
Enabler
Key Business Priority
Proposed Plan

21. Moving to Inclusion and Diversity
FROM TO
INDEPENDENT
PROCESS
TRANSFORMATIONALTRANSACTIONAL
ACTIVITY
COLLABORATIVE
LEADERSHIPRESOURCES

22. Awareness Understanding Translation Adoption Internalization
Drive awareness
of integrating into
day-to-day
activities
Ensure management
and leaders
understand business
importance
Provide tools to
integrate in day-
to-day activities
Secure widespread
shift in behaviour
How we work
Leadership Say/Do Alignment
Business Integration & Focus
Education, Training & Engagement
Accountability & Measurement
Integrating Inclusion and Diversity in Emerging Markets

23. Key Leadership Principles
TRANSLATION

24. TRANSLATION

25. Community