This webinar featured Dr. Alice Kim and Axonify's CEO Carol Leaman talking about the latest in brain science and how that research is impacting the way corporate training is being delivered. To view the recording visit: know.axonify.com/2014-brain-science-webinar

1. Leveraging the Latest in Brain Science to Deliver the
Next Generation of eLearning

2. A quick game …

3. A quick game …

4. Some Housekeeping Details
The event is being
recorded
Use the Q&A
window
The Polling function
Follow the conversation on Twitter: #eLearningSci

5. Session Agenda
o Advances in brain science
o Cognitive strategies in
learning
o Impact on the future of
corporate learning
o Bottom-line results
o Q&A
Dr. Alice Kim
POST-DOCTORATE FELLOW
YORK UNIVERSITY
Carol Leaman
CEO
AXONIFY

6. Back to the game …

7. Back to the game …
1. How many shapes were there?
2. Was a star one of the shapes?
3. Was there a blue square?
4. Was there a green triangle?

8. Back to the game …
1. How many shapes were there? Four
2. Was a star one of the shapes? Yes
3. Was there a blue square? No
4. Was there a green triangle? Yes

9. Back to the game …

10. Dr. Alice Kim
Postdoctoral Fellow
The Rotman Research Institute of Baycrest
Affiliated with York University in Toronto

11. York University in Toronto

12. Scientists know more about the brain than ever before.

13. Introducing the top 4 advances
in the brain sciences.

14. Age and lifestyle affect the brain and cognition.

15. Fact or Fiction?
All aspects of memory decline with age.

16. All aspects of memory decline with age.
[Fiction]
Fact or Fiction?

17. How Cognition Changes with Age
Source: Park et al 2002

18. The brain is plastic throughout the lifespan (neuroplasticity)

19. There are different types of memory: declarative vs. non-declarative.

20. Cognitive strategies can be used to improve memory.

21. V
EL EV TOR
Three Core Concepts Driving Retention
Spacing Repeated Retrieval
Deep Encoding
Cognitive strategies can be used to improve memory.

22. Fact or Fiction?
Cognitive strategies for learning and knowledge
retention should not be used in combination, it is
better to focus on using one strategy.

23. Cognitive strategies for learning and knowledge
retention should not be used in combination, it is
better to focus on using one strategy.
[Fiction]
Fact or Fiction?

24. Repeated Retrieval
Repeated retrieval is more
effective for long term
retention than repeated
study.

25. 0.18
0.38
0.4
0.35
0.3
0.25
0.2
0.15
0.1
0.05
0
Study Repeated Retrieval
Proportion Recalled
IN SUMMARY:
Repeated
Retrieval leads
to better
learning.

26. IN SUMMARY:
Repeated
Retrieval leads
to better
learning.
0.8
0.7
0.6
0.5
0.4
0.3
0.2
0.1
0
Study Repeated Study Concept Mapping Retrieval Practice
Proportion Correct
Source: 2011 study by Jeffrey D. Karpicke, Department of Psychological Sciences, Purdue University

27. Fact or Fiction?
Sometimes you’re better off cramming.

28. Sometimes you’re better off cramming.
[Fact]
Fact or Fiction?

29. Spacing
Long-term retention is
improved as the spacing
between repetitions
increases.

30. Proportion Recalled
IN SUMMARY:
Spaced (vs.
crammed)
practice leads to
better learning.
0.67
0.81 0.83
1
0.9
0.8
0.7
0.6
0.5
0.4
0.3
0.2
0.1
0
0 4 12
Re-Study Condition
Intervening Items

31. Proportion Recalled
IN SUMMARY:
Spaced (vs.
crammed)
practice leads to
better learning.
0.67
0.81 0.83
0.71
0.95 0.99
1
0.9
0.8
0.7
0.6
0.5
0.4
0.3
0.2
0.1
0
0 4 12
Re-Study Condition
Retrieve Condition
Intervening Items

32. Deep Encoding
The more deeply and
meaningfully you process
information, the more likely
you are to remember it.

33. IN SUMMARY:
Deep encoding
leads to better
retention.
0.7
0.6
0.5
0.4
0.3
0.2
0.1
0
Case Rhyme Sentence
Proportion Recognized
Source: Craik & Tulving, 1975

34. Take Home Messages
o Spacing combined with retrieval leads to better learning
o Practicing retrieval is particularly beneficial to learning when it:
o Is followed by feedback
o Occurs multiple times
o Requires effort
o Retention is better when information is processed deeply

35. What can we do to improve learning?
Retrieve
repeatedly
Space out your
practice
Be engaged –
process information

36. Carol Leaman
CEO
Axonify

37. V
EL EV TOR
The Challenge
Employees aren’t remembering and applying what they need
to know to do their jobs effectively.

38. V
EL EV TOR
Let’s look at 2 examples…
Professional Sales
Rep Retail Associate
1000’s of distributed
sales professionals
selling highly complex
medical products
Medical Device Manufacturer Large National Retailer
1000’s of hourly
paid associates
working the floor at
stores nationally.

39. V
EL EV TOR
Example 1: Medical Device Manufacturer
Professional Sales Rep
1000’s of distributed
sales professionals
selling highly
complex medical
products
People sell
what they
remember
The Reality
Product features,
pricing & competitive
positioning change
frequently
Complex
compliance &
regulatory polices

40. V
EL EV TOR
Example 2: National Retailer
The Situation
Customer took
$2,000 worth of
merchandise to
the 2nd clerk.
The Reality
2 sales clerks with
completely different
interpretations of
how multiple
discounts are
applied
Retail Associate
1000’s of hourly
paid associates
working the floor at
stores nationally.
Who was correct?

41. • Our Customers
Traditional Corporate Learning

42. Three Phases of Learning
Conrad Gottfredson & Bob Mosher
©APPLY Synergies.
“An organization is competent to the degree it performs effectively at every changing
moment. This can’t happen unless organizational knowledge is current, staff skills are up-to-date,
and required resources are readily available to support optimal performance.”
- Conrad Gottfredson & Bob Mosher
- APPLY Synergies

43. Three Phases of Learning
Conrad Gottfredson & Bob Mosher
©APPLY Synergies.
“An organization is competent to the degree it performs effectively at every changing
moment. This can’t happen unless organizational knowledge is current, staff skills are up-to-date,
and required resources are readily available to support optimal performance.”
- Conrad Gottfredson & Bob Mosher
- APPLY Synergies
The missing piece.

44. Incorporating Brain Science into Corporate eLearning

45. The next generation of corporate
eLearning
Retrieval Practices Spaced
Repetition
Engagement

46. Training Event 1 2 3
Exposing employees to
ideas 3 times over 30 days,
versus 1 time over 30 days.
3 Times After 30 Days
1 Time After 30 Days
90%
50%
10%
DAYS 1 2 3 4 5
KNOWLEDGE RETAINED
10 15 20 25 30
Retention
Increases Up To
90%
Spaced Repetition

47. V
EL EV TOR
Confidence-Based Assessment
The use of a confidence-based
learning methodology:
o Has shown better knowledge
retention and knowledge acquisition.
o Triggers an emotional reaction,
which assists with long-term
retention.
KNOWLEDGE 5
30
Misinformed
Mistakes
Mastery
Smart Action
Uninformed
Paralysis
Doubt
Hesitation
Source: Dr. James Bruno Confidence-Based Learning Methodology, UCLA
15-20% Law Academy
More effective knowledge
acquisition & retention
Pass rate on certification exams went from
79% to
100%
CONFIDENCE

48. Engagement Elements
Play
Growing selection of
games that can be chosen
by the learner.
Challenge
Timed play, surprise
elements, increasing
difficulty, goals and levels.
Social
Community recognition,
peer visibility,
leaderboards for
individuals and teams.
Rewarding
Badges, win prizes and
constant feedback.
“The level of engagement of an activity is what really facilitates the learning. The idea behind gamification is getting
everybody engaged on a frequent basis. When you can do that, you can really drive learning.”
Prof. Karl M. Kapp, Speaker & Author of “The Gamification of Learning & Instruction”

49. Introducing Some Bottom-line Results

50. Knowledge Lift

51. V
EL EV TOR
Ethicon
Increased Sales
>50%
Increased Confidence &
Product Knowledge
Participation
Voluntary Participation
Informed Employees
95%
82%
Prefer Axonify Learning Method
Ethicon sales reps
are more confident
in their product
knowledge and as a
result sell more..
Bottom-line results at Ethicon.

52. V
EL EV TOR
Happier Employees
“”It’s an easy system to
use and a lot of fun.
Last night I went home
and looked through the
materials so that I was
prepared.”.
Business Impact
66%
Reduction In Errors
Knowledge Lifts
40%
Knowledge Improvements
Bottom-line results at Capital BlueCross.

53. V
EL EV TOR
Results
86.6%
Increase in confidence
Associate Feedback
Diverse Workforce
Bloomingdale’s
employees represent
4 different generations
and many cultures &
languages.
85.6%
Stated that gamification
increased their
participation in learning
41%
Reduction in safety claims
Bottom-line results at Bloomingdale’s.

54. V
EL EV TOR
Walmart
Application Safer Employees
Results
54%
Safety Incident Reduction
I know that Axonify
has positively
impacted our safety
performance, it’s a
quick, simple way to
keep safety top of
mind.
120
Distribution Centers
70,000+
Employees Using Axonify - DC Manager
Bottom-line results at Walmart Logistics.

55. Introducing a new era of corporate eLearning that
leverages how the brain actually works.

56. &
Dr. Alice Kim
Questions & Answers
Web: www.alicekim.ca
Twitter: @AliceSNKim
Axonify
Web: www.axonify.com
Twitter: @Axonify