2013년 9월 25-27일간 열린 KGC의 AWS 측 기조연설 "How Leading Mobile Game CompaniesLeverage AWS for Success"의 발표자료입니다. 연사는 Patrick Prendergast Sr. Business Development Manager입니다.

1. How Leading Mobile Game Companies
Leverage AWS for Success
Patrick Prendergast
Senior Business Development Manager – Gaming

2. Agenda – Three Questions
Who is Amazon Web Services?
• An Introduction to Amazon Web Services
How are Mobile Game Developers using AWS
• Common Mobile Game Design Patterns
Why are Game Developers embracing AWS?
• Customer benefits and case studies

3. Amazon Web Services

4. A Complete Cloud Platform
AWS Global Infrastructure
Application Services
Networking
Deployment & Administration
DatabaseStorageCompute

5. AWS Global Infrastructure
9 Regions
25 Availability Zones

6. 42 Edge Locations and Growing…
Europe
Amsterdam (2)
Dublin
Frankfurt (2)
London (2)
Madrid
Milan
Paris (2)
Stockholm
Asia
Chennai
Hong Kong (2)
Mumbai
Osaka
Singapore (2)
Seoul
Sydney
Tokyo (2)
South America
Sao Paulo
North America
Ashburn, VA (2)
Dallas, TX (2)
Hayward, CA
Jacksonville, FL
Los Angeles, CA (2)
Miami, FL
Newark, NJ
New York, NY (3)
Palo Alto, CA
Seattle, WA
San Jose, CA
South Bend, IN
St. Louis, MO

7. Solving Problems for Game Companies Worldwide

8. Broad & Deep Services to Support Virtually Any Cloud Workload
Compute Networking Storage & CDN Database App Services Management
Amazon EC2
Amazon EMR
Amazon ELB
Amazon Route 53
Amazon VPC
AWS Direct
Connect
Amazon S3
Amazon Glacier
Amazon EBS
AWS Import/Exp
Amazon RDS
Amazon
DynamoDB
Amazon
Elasticache
Amazon RedShift
Amazon
CloudSearch
Amazon SWF
Amazon SQS
Amazon SNS
Amazon SES
Amazon Elastic
Transcoder
AWS IAM
Amazon CloudWatch
AWS Elastic
Beanstalk
AWS Cloudformation
AWS Data Pipeline
AWS OpsWorks
AWS CloudHSM
AWS Trusted Advisor
AWS Marketplace
AWS Premium Support AWS Professional Services AWS Training

9. AWS Service Launches and Feature Updates

10. More than 166 new Features,
Updates and Services as of
September 2013!

11. 2013
Every day, AWS adds
enough server capacity to
power this $5B enterprise
$5.2B retail business
7,800 employees
A whole lot of servers
2003
AWS Scale

13. Elastic Compute
Cloud
Auto
Scaling
Amazon Elastic Block
Storage (EBS)
Amazon S3
DynamoDBAmazon RDS
Elastic Load
Balancer
Amazon
CloudFront
Amazon
CloudWatch
Amazon Route
53
Compute
Network and
Management
Storage
Database
DNS and
CDN
Amazon Elastic
MapReduce
Amazon ElastiCache Amazon Redshift

14. ec2-run-instances ami-b232d0db
--instance-count 3
--availability-zone ap-southeast-
1a
--instance-type m1.small
ec2-run-instances ami-b232d0db
--instance-count 5
--availability-zone ap-southeast-1b
--instance-type m1.medium
Programmatic….

15. ….Or AWS Management Console

16. Common Mobile Backend
Design Patterns for Scale

17. Core Backend
Region
Availability Zone A
ELB
• Choose Region
• 9 Globally
• One Availability Zone
• Ok for Development
• No redundancy
• EC2 Instance
• Linux, Windows
• App server code
• Elastic Load Balancer
• DNS for App
• MySQL Database
• RDS or Build Your Own

18. Scale It Out
ELB
Availability
Zone A
Availability
Zone B
Region
S3
• Add Another AZ
• Redundancy (High
Availability)
• Load Balancing
• Add Slave Database
• RDS Multi-AZ
• Or Build Your Own
• S3 for Game Data
• Patches
• UGC

19. AutoScale, CDN + Caching
CloudFront CDN
ELB
Availability
Zone A
Availability
Zone B
Region
S3
• Auto Scaling Group
• Capacity on Demand
• Respond to Users
• ElastiCache
• Memcached
• Redis
• Or Build Your Own EC2 EC2
• CloudFront CDN
• DLC, Game Assets

20. Add NoSQL CloudFront CDN
ELB
Availability
Zone A
Availability
Zone B
DynamoDB
• DynamoDB
• fast, fully managed
NoSQL database service
EC2 EC2
Region
CloudFront CDN
S3

21. Add Analytics
CloudFront CDN
ELB
Availability
Zone A
Availability
Zone B
Region
S3
• Elastic MapReduce
• Managed Hadoop
• Parse Logs
• Parallel Aggregation
EC2 EC2
Elastic
MapReduce
Redshift
• Redshift
• Data Warehouse
• Column-Oriented
• SQL Compatible
DynamoDB

22. and GloballyScale Regionally

23. Why are Game Developers embracing AWS?

24. Mobile Game Industry Trends
• Free to Play is here to stay
• Top Free does not equal Top Grossing
• Diversification of Game Genre
• Genre dictates monetization methods

25. What Can we conclude from this?
• Difficult to predict success – upfront costs are a risk
• Need to maximize users - Go Global
• User Acquisition is expensive – you need platform that can scale
rapidly
• Retention is critical for monetization – Data analytics matter
• Focus on the game
• Know your Monetization Strategy - Your Backend must be ready

26. But…..

27. No up-front capital
expense
Rapid
provisioning
Gam
e
Go global
Elastic
scalability
Focus on the game
Pay only for
what you use
AWS Benefits for Game Developers

28. Nexon chose AWS… No Up-Front Capital Expense

29. Ubisoft chose AWS… No Up-Front Capital Expense

30. No up-front capital
expense
Rapid
provisioning
Gam
e
Go global
Elastic
scalability
Focus on the game
Pay only for
what you use
AWS Benefits for Game Developers

31. FunPlus chose AWS …Rapid Provisioning

32. No up-front capital
expense
Rapid
provisioning
Gam
e
Go global
Elastic
scalability
Focus on the game
Pay only for
what you use
AWS Benefits for Game Developers

33. DevSisters chose AWS …Elastic Scalability

34. No up-front capital
expense
Rapid
provisioning
Gam
e
Go global
Elastic
scalability
Focus on the game
Pay only for
what you use
AWS Benefits for Game Developers

35. Supercell chose AWS …Focus on the Game

36. Amazon Web Services enables you to:
• Start small, no upfront capital costs, pay only for what you use, when
you use it.
• Experiment often and tune your environment for your games specific
needs.
• Gather data, measure, adapt and grow.
• Go Global
• Focus on the Game
Summary

37. Thank You
For questions,
please come to AWS Game Developer
Network Session @ COEX WizWit at
6:30 tonight