AWS 상에서의 스타트업 및 모바일 애플리케이션 (이수형 수석, Solutions Architect)

1. Startups and Mobile Apps on AWS
이수형 수석, Solutions Architect, AWS
November 27, 2013

2. The most radical and
transformative of
inventions are those that
empower others to unleash
their creativity to pursue their dreams.

3. Unleashing Creativity
What if we re-invent…
How people can access
their favorite music?

5. Unleashing Creativity
What if we re-invent…
How people read
magazines on the go?

7. “Amazon Web Services is probably the
most important thing that has happened to
mobile and web app developers that the
press just misses. Jeff Bezos has
accidentally or maybe on purpose
powered a whole generation of
applications.”
Steve Blank

8. AWS powers today’s hottest startups

9. These startups …
are getting the same…
DURABILITY
SECURITY
SCALABILITY
AFFORDABILITY
RELIABILITY
as these companies:

10. Why do Startups Use AWS?
Reason #1: Startup needs = basic value prop of cloud

Replaces high fixed costs with low variable costs

Replaces guesswork of self-hosting with elastic
infrastructure

Replaces long lead times with immediate access to
unlimited resources

11. Why do Startups Use AWS?
Reason #1: Startup needs = basic value prop of cloud

Replaces high fixed costs with low variable costs

Replaces guesswork of self-hosting with elastic
infrastructure

Replaces long lead times with immediate access to
unlimited resources
More innovation, more experimentation, more startups

12. Replace High Fixed Costs with Low Variable Costs
Startups pre-AWS

13. SocialCam Migrates to AWS in One Evening, and Scales its
Application to Run on over 20 Million Devices
• SocialCam offers an iPhone and Android application for
taking videos, adding effects and sharing them with
friends over the web
• Within hours of a successful Facebook campaign, the
company’s physical servers could no longer support
the number of new users
• SocialCam migrated to AWS in just one evening,
allowing the company to scale quickly to support the
application, which now runs on over 20 million phones

14. Replaces guesswork of self-hosting with elastic IT
Startups pre-AWS
Capacity
Demand
Capacity
Demand
Unhappy
Customers
Waste $$$
Traditional
AWS Cloud

15. Replaces long lead times with immediate access to
unlimited resources
Instead of
Infrastructure in Weeks…
S
M
T
W
T
F
S
…get Infrastructure in Minutes

16. Why do Startups Use AWS?
Reason #1: Startups belong in the Cloud
Reason #2: AWS is the Right Cloud Partner

Massive Scale

Customer Focus

Global Footprint

17. Why do Startups Use AWS?
Reason #1: Startups belong in the Cloud
Reason #2: AWS is the Right Cloud Partner

Massive Scale

Customer Focus

Global Footprint
Every Use Case, Every Developer, Every Stage

18. Leveraging AWS, Instagram scales to become one of the
most popular networks in the world
• Instagram is a mobile photo and video
sharing site with millions of customers
“Your users around the
world don’t care that you
wrote your own DB”
Mike Krieger,
Instagram Cofounder
• The company’s small engineering team
needed solutions that would enable them to
scale
• AWS provided Instagram with rapid, costeffective scalability that enabled quick growth

19. Global Infrastructure
9 Regions | 25 Availability Zones | 40 Edge Locations

20. Continuous Expansion and Customer Focus
EACH DAY
AWS Pace of Innovation
Significant Feature and Service Releases by Year
235
adds the equivalent
server capacity to power
Reduced
Prices
Lower
Infrastructure
Costs
159
38 Price
Reductions
Since 2006
82
48
when it was a global
$5.2B
enterprise with 7,800
employees in 2003.
9
2007
61
Economies of
Scale
24
2008
2009
More
Customers
2010
2011
2012
2013
Nov
More AWS
Usage
More
Infrastructure

21. Mobile Apps on AWS

22. The Right Partner from Zero to Global Scale
acquired by Facebook for $1B April 2012
valued at $3B November 2012
valued at $2.5B February 2013
acquired by Yahoo! for $1.1B May 2013
acquired by Google for $1.1B June 2013
acquired by Facebook April 2013

23. Mature and Fully Functional
Development and Management
Application Services
Compute
Storage
Database
Networking
AWS Global Infrastructure

24. Mature and Fully Functional
OpsWorks
CloudFormation
CloudSearch
Elastic Transcoder
Elastic Beanstalk
SES
IAM
SNS
CloudWatch
SQS
Data Pipeline
SWF
EC2
ELB
S3
EBS
RDS
ElastiCache
EMR
Auto Scaling
CloudFront
Glacier
DynamoDB
Redshift
Networking
AWS Global Infrastructure

25. An extensive set of SDK and IDE support enables you to
build applications tailored to your language or platform.
SDKs for your preferred platform and language…
Android
iOS
Java
nodeJS
.NET
…integrated into your preferred IDE
Eclipse
Visual Studio
CLI
Powershell
PHP
Python
Ruby

26. Some Managed Services for Mobile Development
• DynamoDB: Unbounded scale with zero ops
• Elasticache: Accelerate application performance
• Simple Queue Service (SQS): Reduce your
latency with asynchronous processing
• S3: Highly durable, highly scalable object store

27. Mobile App Development Made Easy
Web Identity
Federation
DynamoDB
Geospatial
Easy login with
Google, Facebook
and Amazon Identities
Easily enrich your
data with geospatial
information
SNS Mobile
Push
One simple API for
Apple, Google and
Amazon devices

28. SNS Mobile Push

29. Mobile push notifications engage customers when your app
is not currently active.
• Users opt-in to receive them
• Delivered to a specific app
on a specific device
• Short messages: read, ignore, or
acknowledge to launch the app

30. Your cloud application directs mobile push notifications to
a specific app on a specific device
Cloud App
Mobile Apps

31. Notifications are delivered via platform-specific push
services, which keep connections with their devices.
Platform
Service
Cloud App
Mobile Apps

32. Developers manage tokens for each device, and must
proactively swap or disable them based on feedback.
Token
Feedback
Platform
Service
Token Registration

33. Each platform-specific push service works differently.
Apple APNS
• Different APIs
• Different Features
Google GCM
Amazon ADM
• Different Feedback

34. Push notifications get even more complex as you scale to
support millions of devices.
Cloud App
Platform Services
Mobile Apps

35. Developers use intermediaries to abstract platform-specific
APIs and manage tokens for millions of apps.
Push Intermediary
Mobile Apps

36. Developers use intermediaries to abstract platform-specific
APIs and manage tokens for millions of apps.
 Abstraction so your app
can engage users on
any platform
 Operational complexity
 Manage tokens to
ensure messages are
delivered reliably
 Cost – even though the
platform services
themselves are free
 Scalability takes work

37. Amazon SNS Mobile Push is a managed, scalable, crossplatform push intermediary service.
Apple Devices
Google Devices
Amazon SNS
Mobile Push
Amazon Kindle Fire Devices

38. You can send a distinct payload for each platform, or
publish one common message for all platforms.
Specify Platform-Specific Payloads
Publish Once, Deliver Anywhere
Publish
Apple
Publish
Google
Kindle
Fire
Kindle
Fire
Apple
Google
Kindle
Fire
Kindle
Fire

39. You can publish unique messages to individual devices, or
broadcast identical messages to many devices at once.
Direct Publishing
Broadcast with SNS Topics
Publish
Publish
Publish
Publish

40. SNS consumes feedback from each platform and manages
swapping and disabling tokens on your behalf.
Token
Feedback
Cloud App
Amazon SNS
Mobile Push
Token
Registration
• Write to one
stable endpoint
per device
• You can access
the feedback, but
you don’t have to
do so in order to
use SNS

41. SNS offers easy scalability, so you can just start sending
more messages as your app achieves scale.
• Go from a few messages to hundreds of millions
• Go from a few devices to hundreds of millions
...without provisioning, configuring or managing
...without sacrificing reliable, durable delivery

42. The console makes it easy to get started with
SNS Mobile Push, and easy to migrate existing apps.
• One simple workflow to
create apps on any platform
• Upload or paste in exactly
the credentials you receive
from each platform
• Easily migrate an existing
application by batchuploading existing tokens

43. You can get started for free.
1 Million Free per Month
• 1 million publishes + 1 million mobile push notifications
$1.00 per Million Thereafter
• $0.50 per million publishes + $0.50 per million mobile push deliveries
• When you broadcast with SNS Topics, your effective price can be lower

44. Quick Review:
• Cross-platform push to Apple, Google and Amazon
• 1m free per month, and $1.00 per million thereafter
• Seamless scalability with durable, reliable deliveries
• Easy token management
Amazon SNS
Mobile Push
For More Information:
• SNS Detail Page and Docs: http://amzn.to/179ee7r
• Getting Started + Sample Apps: http://amzn.to/15rs1DV
• Email: aws-sns-mobile-push@amazon.com
Any Questions?

45. 감사합니다.
이수형 수석, Solutions Architect, AWS
November 27, 2013