This document discusses trends in the mobile game industry and strategies for game developers to address those trends when using AWS. It covers free-to-play models, in-app purchases, cross-platform support, going global, user retention, and short life cycles. It then discusses how AWS can help developers fail fast and cheap, achieve scalability, reduce time to market, and extend life cycles through increased agility, experimentation at low cost, and global infrastructure.

1. 환영사 및 AWS 소개
Chris Jang

2. Customers and Partners

3. Mobile Game Trend

4. Trends
Implications
Free to play
변동성 심한 수요 대응 필요
In app purchases
수익화 모델 중요
Cross platform
다양한 디바이스 지원
Go Global
글로벌 진출 위험 최소화
User retention = Revenue
유저 행태 분석 필요
Short Life Cycle
실패에 대한 리스크 최소화

5. $3 billion company,
$2.4 million per day

6. It’s not about size, it’s about a smart, small group of individuals.
It celebrates failure.
- Supercell has had more failures than wins.
Their goal was to create games people would play for years, not just for
days or months.
There’s no bureaucracy.
It aims to be transparent.
http://www.businessinsider.com/supercell-success-2013-11

7. general success graph

8. Before
After
Fail fast, fail cheap
Scalability
Time to market
Extend life cycle
Uncertainty and risk mgmt
Go global

9. Lower Costs with AWS Up-Front and Increase Savings a
s Your Usage Grows
1
2
Replace up-front
capital expense with
low variable cost
Economies of scale
allow us to continually
lower costs
“Average of 400 servers
replaced per customer”
41 Price Reductions
3
Pricing model choice
to support variable
& stable workloads
4
Save more money as
you grow bigger
Tiered Pricing
Reserved
Volume Discounts
Spot
Source: IDC Whitepaper, sponsored by Am
azon, “The Business Value of Amazon We
b Services Accelerates Over Time.” July 2
012
On-demand
Custom Pricing

10. Increased agility has become
the #1 reason businesses use
the AWS cloud

11. Businesses Can’t Afford to be Slow
Old World:
Infrastructure in Weeks
AWS:
Infrastructure in Minutes
Add New Dev Environment
Add New Prod Environment
Add New Environment in the US
Add 1,000 Servers
Remove 1,000 Servers
Deploy 1 PB Data Warehouse
Shut down 1 PB Data Warehouse
Everything changes with this kind of agility

12. A culture of Innovation: Experiment Often & Fail without
Risk
On-Premises
Nearly $0
$ Millions
Experiment Infrequently
Experiment Often
Failure is expensive
Fail quickly at a low cost
Less Innovation
More Innovation

13. AWS Global Infrastructure
10 Regions
25 Availability Zones
51 Edge Locations

14. “AWS is the overwhelming market share
leader, with more than five times
the compute capacity in use than
the aggregate total of the other fourteen
providers.”
Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, August 19, 2013. This Magic Quadrant graphic was
published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report.. The Gartner report is available upon request from Steven Armstrong
(asteven@amazon.com). Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors
with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all
warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

15. Big Data
AWS BIG DATA
PORTFOLIO
COLLECT
STORE
Direct Connect
S3
Import Export
DynamoDB
ANALYZE
EMR
EC2
SHARE
S3
Redshift Data Pipeline
Glacier
Amazon Kinesis - Fully-managed service for real time processing
of streaming data, at any scale

18. MMORPG, FPS?

19. http://www.cmune.com/2010/12/12/amazon-case-study-on-uberstrike-for-real-time-cloud-gaming/

20. http://www.slideshare.net/AmazonWebServices/gmg203lessons-learned-meteor2012final

21. http://aws.amazon.com/solutions/case-studies/naughty-dog/