1. GETTING THE
BASTARDS OUT OF BED
“Working Smarter NOT Harder”
Zoe Cowan
@TheGadgetorium

2. Overview
Zoe – Introduction
Research – Gen Y, Z, AO. Why start it in the first place?
Stressed out, depressed, unmotivated, easily distracted under
30s. Lazy, surgically attached to a mobile, can't handle
customer complaints, job-hopping and always asking "why do
I have to”
Why is this relevant to the web industry?
Summary
Look at generations Y, Z and AO. How each generation
performs best in the work environment.
Generation gap. What we need to do/change in order to the
best out of the next generation

3. Interaction

4. Work with Generations
Baby boomers 1946-64 Gen X 1965-81
Gen Y – The millennial, net generation1980- 2003 (Could be
1976-2000?)
How to keep Gen Y Employees:
1. Throw them into the deep end on their first day
2. Publicly reward junior team members who are doing a great job
3. Ask frequent questions.
4. Give them personal attention - Constant contact
5. Emphasize long-term rewards, and set an example along with
rapid advancement and a competitive salary.
6. Short-term projects. Reducing boredom.
7. Cubicle Shackles
8. Mentor Programs and Leadership Training
9. Maintain Flexibility
10. Fire toxic employees or those who are not performing
immediately, especially if they have any interaction with
younger people.

5. Generation Gap:
Changes from boomers, gen x and y to gen z and ao
Baby boomers to intro of computers, intro of the
web, now generation z and ao
Changing of classroom technology
Traineeships advantage, increase employability
skills
Change needs to start at the education stage
Employability Skills re introduced
Retrain Employers
http://www.youtube.com/watch?v=h6Zby_7ncK8

6. Work with Generations
Gen Z—Geni (internet) 1994-2004
Lack empathy. Can’t deal with complaints.
15 minutes of fame. Depressed. Vote you off.
Happy to change jobs.
Move up corporate ladder
Ken Robinson – Changing Education Paradigms.
http://www.ted.com/talks/ken_robinson_changing_education_paradigms.html
Generation Gap
Problems with staff/schools not having enough knowledge of technology.
Being afraid of technology.
Why should they try? All they hear is us complaining
How to work/teach with Gen Z
Collaborative learning
Retrain existing staff
Shorter tasks, multitask
Flexible work hours
Keep them busy eg technology, facebook, twitter. Don’t take it
away, incorporate to work place
Traineeships, staff incentives

7. Employability Skills
How often do you see the following in a job advertisement?
generation Z have lost employability skills. Now embedding
this in to generation AO’s learning.
Communication
Teamwork
Problem Solving
Initiative
Planning and Organising
Self-Management
Learning
Technology

8. Work with Generations
Gen AO- early 2000-2020.
Always ON
A loss of patience, lack of empathy and a lack of deep-thinking
ability- OR NOT?
How to teach/work with Gen AO
Less social media in class
Bringing Employability skills back in to the classroom
ACTIVE LEARNING
http:/www.youtube.comwatchv=lfT_hoiuY8w&html5=True
We are only just discovering the potential of this generation
Working collaboratively together- No matter what industry you
work in, we are all experiencing the same issues.

9. Work with Generations

10. Work with Generations
What has worked for me?
Rules
QR – codes
Facebook Page
Staff incentives
Mentoring staff
Offering traineeships
Speaking with staff/students regularly to ask for their feedback.
Ask staff to research what new ideas, programs are being created or
used.
Acknowledging staff/students publicly when they have a great
idea
Encouraging exercise

11. WHAT THE FUTURE
HOLDS
A willingness to change, grow and learn from your
staff/students.
Staff retention
Staff getting out of bed
In the future, you will be able to multi task:
Design QR codes, complete a risk assessment, email it
whilst on the way to mentoring your next staff
member/student, scan documents, save a tree and have
plenty of time to go for a run before you go back to start
work, then………. study in the evening.
THANK YOU
QUESTIONS?