This document provides tips and tools for efficient marketing. It recommends planning a content schedule using Google Calendar or Google Docs Spreadsheet. It suggests finding content through guest authors, round-ups, and curation using RSS readers, Pocket, and Pinterest. It also recommends streamlining processes using time-tracking tools like Rescue Time and Harvest.

1. Enter to win at
http://www.aweber.com/blog/summergames2012

2. Marketing Your Small Business With Webinars
August 15 at 7 p.m.
Getting Started With AWeber: Tools & Tips to Set Up
Your Account
August 4 from 10 a.m. to 12 a.m.

3. Efficient Marketing
The Tools You Need
and How to Use Them

4. Cocoa & Shea

5. The Context: Content Marketing
Companies that blog receive 55% more
traffic than companies that don't.
- Hubspot, June 2012

6. The Inefficient Approach

7. The Inefficient Approach
- Broken promises
- Fewer sales
- Out of sight, out of mind

8. The Efficient Approach
92% of brands that blog more than daily make sales
from their content
vs
43% of brands that blog less than monthly
- Hubspot, February 2012

9. 3 Steps to Efficient Marketing
1. Planning your schedule

10. 3 Steps to Efficient Marketing
1. Planning your schedule
2. Finding and creating content

11. 3 Steps to Efficient Marketing
1. Planning your schedule
2. Finding and creating content
3. Streamlining your process

12. P lan n i n g
Yo u r
S c h e d u le

13. Carving Out Time

14. Editorial Calendar
“An editorial calendar encourages
blogging as a habit, wards off
writer’s block, and ensures that
you never miss another deadline.
It’s a small, subtle thing, but you’ll
be surprised at the difference it
makes in your mindset.”
- Justin Evans & Zack Grossbart

15. Google Calendar
google.com/calendar

16. Google Docs Spreadsheet
docs.google.com/spreadsheet

17. P lan n i n g Yo u r S c h e d u le
- Google Calendar
- Google Docs Spreadsheet

18. F in d in g
an d C re ati n g
C o n te n t

19. Ready-to-Go Content
Guest authors
- trade posts to reach each others'
audiences
Round-up articles
- repurposing your own content
Curated content
- researching and recommending

20. Curated Content:
an example

21. Finding Content To Share
RSS readers
Google Reader
Bloglines
Lazyfeed
reader.google.com

22. Tools to Collect & Curate Content
Pocket (Read It Later)
1. 2.
getpocket.com

23. Tools to Collect & Curate Content
Pinterest
(virtual, sharable bulletin boards)
1. 2.
pinterest.com

24. HootSuite
hootsuite.com

25. CrowdBooster
Your virtual social media consultant
http://crowdbooster.com/

26. CrowdBooster
R ate s p o s ts
R e c o m m e n d s to p i c s
D i s p lays re m i n d e rs

27. Email Autoresponders

28. Autoresponders
an example

29. Blog Broadcasts
(RSS to email)

30. Blog Broadcasts
an example

31. Email Templates

32. Drag-and-Drop Editor

33. F i n d i n g & C re ati n g C o n te n t
RSS Reader Autoresponders
Pocket Blog Broadcasts
Pinterest
Email Templates
HooteSuite
Drag-and-Drop Message Editor
C
CrowdBooster

34. S tre am li n i n g
Yo u r
P ro c e s s

35. Rescue Time
(reports on time spent)
rescuetime.com

36. Harvest
(time tracking & invoicing)
getharvest.com

37. S tre am li n i n g Yo u r P ro c e s s
- Rescue Time
- Harvest

38. “I knew I could control one thing, and
that is my time and my hours and my
effort and my efficiency.”
- Ryan Seacrest

39. Marketing Your Small Business With Webinars
August 15 at 7 p.m.
Getting Started With AWeber: Tools & Tips to Set Up
Your Account
August 4 from 10 a.m. to 12 a.m.