Learn how to dramatically grow your email marketing lists with these 25 ideas and resources. Compiled with input and real examples from a variety of marketing all-stars, you're sure to find new tricks to increase your subscriber base and keep them more engaged with your content. Presented by Hunter Boyle at Affiliate Summit East NYC, #ASE12, Aug. 2012. For more tricks, visit: http://www.aweber.com/blog

1. 25 List Building Tricks
Ideas, Examples and Resources
to Improve Your Email ROI
Hunter Boyle
Sr. Business Development Manager, AWeber
@hunterboyle - @aweber
Tuesday, Aug. 14, 2012
#ASE12

2. The Big Five
5 steps that set the stage
for powerful content
marketing
...
#ASE12

3. The Big Five
1. Identify your UVP
(unique value proposition)
bit.ly/get-value
#ASE12

4. The Big Five
2. Start a Swipe File
#ASE12

5. The Big Five
3. Listen to Your Readers
#ASE12

6. The Big Five
4. Clarify Your UVP
bit.ly/get-value
#ASE12

7. The Big Five
5. TEST, TEST, TEST
(with a calendar)
#ASE12

8. The Top 20
20 test ideas, examples
and resources to help
grow your lists
...
#ASE12

9. The Top 20
Engagement Scorecard
Compile email KPIs
for a better way to
analyze response
via David Daniels,
@EmailDaniels,
ClickZ.com
bit.ly/engage-index
#ASE12

10. The Top 20
Video Opt-In Plug
38% more opt-ins
vs. annotations
- Tim Carter,
AsktheBuilder.com
bit.ly/38-video-gain
#ASE12

11. The Top 20
Pop-Up/Lightbox
AWeber blog opt-in weekly
average increased 64.7%
#ASE12

12. The Top 20
Pop-Up/Lightbox
Pop-up drives 70% of
SME's email sign-ups
- @Mike_Stelzner,
bit.ly/sme-234 SocialMediaExaminer.com
#ASE12

13. The Top 20
Pop-Up/Lightbox
After removing the
pop-up, sign-ups
“fell off a cliff”
via Chris Penn, @CSPenn,
ChristopherSPenn.com
bit.ly/cspenn-popup
#ASE12

14. The Top 20
Free Updates Tab
- Derek Halpern,
2% of traffic
20% CVN rate @DerekHalpern,
1,000 new names in 3 mo. SocialTriggers.com
#ASE12

15. The Top 20
Free Ebooks
5,000 new readers per year,
four years running
- Bob Serling,
ProfitAlchemy.com
bit.ly/40-sales-gains
#ASE12

16. The Top 20
Free Webinar Series
- Danny Iny, @DannyIny,
200% list growth YTD FirepoleMarketing.com
(Jan-July 2012)
#ASE12

17. The Top 20
Put Forms Near Content
Blog updates list
tripled in
five months
- @DerekHalpern,
SocialTriggers.com
#ASE12

18. The Top 20
Go ROGUE
~30% more opens vs.
series average;
strong social buzz
- Ann Handley,
@MarketingProfs
MarketingProfs.com
#ASE12

19. The Top 20
Get HIGH on Blogs
TIP: Find guest blogs that put your bio/link
above the post for more traffic
- Jeff Ente, @wbw_Jeff
WhosBloggingWhat.com
#ASE12

20. The Top 20
Play Up Social Proof
TIP: Use strong 3rd-party credibility indicators
(quotes, awards, stats) with opt-in forms
#ASE12

21. The Top 20
Create Autoresponders
TIP: Turn confirmation or welcome emails
into a series encouraging interaction
#ASE12

22. The Top 20
SEGMENT
TIP: Segment Actives vs. Inactives;
Send reactivation series to Inactives
#ASE12

23. The Top 20
Leave Readers Hanging
(but not new subscribers)
#ASE12

24. The Top 20
Gimme Five!
(Your turn + Q&A)
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25. The Top 20
RESEARCH
ClickZ
Copyblogger
Marketing Sherpa
Marketing Experiments
Marketing Land
Marketing Pilgrim
Marketing Profs
Social Triggers
Which Test Won
Who's Blogging What
#ASE12

26. Thank You!
Hunter Boyle
Sr. Business Development Manager, AWeber
Connect with me …
 Follow me on Twitter: @hunterboyle
 Email me at: hunterb@aweber.com
For more ideas and examples, visit: www.AWeber.com/Blog
** SPECIAL THANKS to the friends and marketing rock stars who shared their email tricks
and results for this presentation. (TIP: Sign up for their emails to learn more new tricks!)
#ASE12