Email marketing tips for 2010: Subject lines, plain text, HTML, testing/TITLE

Email marketing and communications tips and trends 2010

Why email? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Back to basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

If you build it… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Plain text tips ,[object Object]

Plain text tips ,[object Object],[object Object],[object Object],[object Object],[object Object]

Plain text tips ,[object Object],[object Object],[object Object]

HTML format ,[object Object],[object Object],[object Object]

Getting technical ,[object Object],[object Object],[object Object],[object Object],[object Object]

Set the table Using HTML tables is the only way to achieve a layout that will render consistently across different mail clients Percents: Set table width to 98% or smaller – some mail clients need 1% padding on each side. Pixels: Standard pixels wide is between 400 – 600 px Can purchase tested HTML email templates and customize to your preferences, or build an html page from scratch

Design & layout ,[object Object],[object Object],[object Object],[object Object]

Design & layout ,[object Object],[object Object],[object Object]

Enewsletters ,[object Object],[object Object],[object Object]

Promotional emails ,[object Object],[object Object],[object Object],[object Object]

Writing with purpose ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Test, test, test ,[object Object],[object Object],[object Object]

Improve your results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More best practices ,[object Object],[object Object],[object Object]

More best practices ,[object Object],[object Object],[object Object],[object Object]

Easy to miss ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Inspiration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Trends ,[object Object],[object Object],[object Object],[object Object],[object Object]

Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Trends ,[object Object],[object Object],[object Object]

Remember ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Resources ,[object Object],[object Object]

Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

QUESTIONS? ,[object Object],[email_address] twitter.com/christybd linkedin.com/in/christybroccardodavis slideshare.com/christybd

Email marketing tips for 2010: Subject lines, plain text, HTML, testing/TITLE

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