One quarter review of marketing campaigns and materials produced by in-house department.

1. Marketing Overview
Copyright © 2006 Carreker Corporation. All Rights Reserved.

2. Marketing Capabilities
Marketing Planning and Budgeting Tradeshow Coordination PowerPoint Presentations
• New opportunity research • Exhibit hall logistics • Templates
• Budgeting • Attendee registrations • Graphics/Graphs
• Line of Businesses marketing plans • Hotel reservations • Creation
• Coordination with tradeshow host • Proofing
Writing
• Promotions/campaigns • Printing/Binding/Shipping
• Literature
• Distribution of materials Special Events Planning
• Website content
• Pre- and post-conference participation
• Collateral material • Location research and cost analysis
lists
• Campaign themes • Meeting logistics
• Meeting coordination
• Branding/taglines • Contract negotiation
Photography
• Letters • Communications
• Merchandise
• Articles • Attendee registrations
• Headshots
• Proofing/editing • Hotel registrations (as needed)
• Events
• Translation • Menu selection
Client Database Management
• Transcript services • Meeting material production and
packaging
• Video/film scripts • Client database entry/maintenance
Employee Portal Communications
Research and Analysis • Client database queries
• Distribution of marketing materials • Graphics/messaging of corporate
• Industry stats and facts
programs
• Management of Digital Marketing Center
• Analysis of reports and industry articles and announcements
− Email campaign tracking
• Distribution of industry news to interested groups • Marketing library
− Video email creation
• Corporate metrics − Research reports
Website Management (Corporate,
• Redirection of sales leads from the marketing − Employee photos
mailbox/website Risk and EMEA) − Current bank logos
Design • Content entry − Presentations
• Graphics/production • HTML Code − Bios
• Collateral material • Tracking − Corporate templates
• Booth design • Branding − Graphic standards
• Signage • Flash
Video
• Splash screens Company Branded Merchandise • Meetings
• Product packaging • Logo merchandise • Case studies
• Templates • Premiums on portal • Event events
• Ads • Special purchases based on needs • Interviews
• Branding • Merchandise shipping/billing • Editing
• Flash
• Article layout
• Whitepaper layout/production
• Websites
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3. RevE Marketing Initiatives
Fee Income Calendar
Whitepaper
Forbes Coverwrap
Fee Income
Study
3

4. CVE Marketing Initiatives
ABA Webinar CD
Whitepaper
Discussion Placemat
Forbes Coverwrap
4

5. GPC Marketing Initiatives
Forbes Coverwrap
Whitepaper
Literature
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6. GPC Float Marketing Initiatives
Forbes Coverwrap
(Back Cover)
Literature
Whitepaper
6

7. Payments Marketing Initiatives
Literature
Payments Forum Letter
Payments Forum Agenda
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8. Cash Marketing Initiatives
Connect Forum Direct Mail Pieces
Whitepaper
8

9. Risk Marketing Initiatives
Webinars
Syfact Materials
Fraud Fitness
Email Invitation
RiskXchange.com Website
9

10. New Product Launch
Invitation
“Ask the Expert”
Tags
Giveaways
Retractable Sign Retractable Sign
10

11. Carretek Marketing Initiatives
Request for Proposal
Website
Whitepaper
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12. Corporate Initiative — Employee Portal
Homepage content and
maintenance
Employee news and
anniversaries
Marketing section content
Helpful information to increase
your industry knowledge,
and to create RFPs, presentations,
and communications
Cyber Store — logo items
for purchase
12

13. Corporate Initiative — Carreker Website
Web design, content
and maintenance
Literature PDFs on
LOB pages — always
the most current
version
13

14. Corporate Initiative — Opt-In Newsletter
Email Campaign
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