Sonata is a digital platform and mobile apps that provide interactive sheet music, audio/video sharing tools, and social networking capabilities for musicians. It aims to modernize music education by making learning more affordable, effective and engaging through digital tools. Sonata analyzes pitch in real-time, provides feedback on performance, and allows users to annotate, publish and monetize their own content. The company has raised $600k in an angel round led by Google Ventures and is developing products for both individual musicians and institutional customers like schools.

1. OPPORTUNITY PROBLEM SOLUTION TECHNOLOGY BUSINESS MODEL STRATEGY COMPETITION TEAM INVESTORS & PARTNERS

2. OPPORTUNITY
OPPORTUNITY PROBLEM SOLUTION TECHNOLOGY BUSINESS MODEL STRATEGY COMPETITION TEAM INVESTORS & PARTNERS
Lots of People Play Music
A Top Down View
122 Million people play, or
48 Million
have played an instrument
155 Million
wish they did

3. OPPORTUNITY
OPPORTUNITY PROBLEM SOLUTION TECHNOLOGY BUSINESS MODEL STRATEGY COMPETITION TEAM INVESTORS & PARTNERS
MUSIC EDUCATION
• $9B spent on music education annually
• $3.8B spent just for children ages 11-16 3.2% Digital Sheet Music
• 87% of school musicians have a game console, iPhone or iPad
Sheet music
• $580M in annual traditional sheet music sales
• $19M in annual digital sheet music sales
• Online sheet music sales rose 20% from 2008 to 2009, and
25% from 2009 to 2010
Sheet Music Editor Software
96.8% Traditional Printed
• $90M market Sheet Music
• Sibelius and Finale combined have over 2.75M users at an
estimated value of $51M

4. OPPORTUNITY PROBLEM SOLUTION TECHNOLOGY BUSINESS MODEL STRATEGY COMPETITION TEAM INVESTORS & PARTNERS
The Tools for
Digital Music Learning are Insufficient
• Educators are not harnessing technology to make music education affordable and effective
• Musicians want digital sheet music but current alternatives are lackluster
• No consolidated platform for engaging within the music community
Musicians Want a Cost Effective Way to Learn Quickly and Easily but
Both Students and Teachers Need Better Tools

5. OPPORTUNITY PROBLEM SOLUTION TECHNOLOGY BUSINESS MODEL STRATEGY COMPETITION TEAM INVESTORS & PARTNERS
Sonata
An immersive and complete platform for musicians
• Buy, store, and publish digital sheet music • Comprehensive distribution deals with major music
• Real time pitch detection, feedback and analysis publishers and content providers
• Social tools for sharing audio and video recording • Crowdsourced content from the music community
• Annotated Music By The Masters • Premium content with unmatched pricing
• Recital Repertoire From Leading Conservatories • Revolutionary unhindered access to individual parts
and Music Schools without surcharges and extra fees

6. OPPORTUNITY PROBLEM SOLUTION TECHNOLOGY BUSINESS MODEL STRATEGY COMPETITION TEAM INVESTORS & PARTNERS
All the standards of paper
without the pulp
• Organizes sheet music for any way a musician works
• Beautiful display of sheet music and other content
• Elegant sharing for audio, video or annotations
• Annotate as easy as scribbling or highlighting
• Optimized for devices ensuring speed, performance
and readability
• Easy-to-use interface stays out of the way to allow
musicians to learn, play and perform

7. OPPORTUNITY PROBLEM SOLUTION TECHNOLOGY BUSINESS MODEL STRATEGY COMPETITION TEAM INVESTORS & PARTNERS
Upload & publish content
Provides tools for musicians to store, organize, and monetize their
sheet music, lessons, lesson plans and video
• Sonata is to sheet music what Kindle is to books
• Compatible with universal sheet music formats (Music XML)
• Crowdsourced content augments commercial content for unlimited variety
• Ideal for cottage industry where musicians look to augment income
• Fits with the inherent social context of music

8. OPPORTUNITY PROBLEM SOLUTION TECHNOLOGY BUSINESS MODEL STRATEGY COMPETITION TEAM INVESTORS & PARTNERS
Sonata Enterprise
the Institutional Version
• All the technology of Sonata powered for
institutional learning
• Easy integration with leading educational
platforms
• Unmatched assessment tools never before
available to music teachers
• Versatility for uploading lesson plans, annotated
music, exercises and methods
• High quality content at half the cost of
traditional sheet music
• Parental support tools for nurturing student
practice

9. OPPORTUNITY PROBLEM SOLUTION TECHNOLOGY BUSINESS MODEL STRATEGY COMPETITION TEAM INVESTORS & PARTNERS
Sheet Music Format
• Interactive Digital Sheet Music Format which listens and gives feedback
• The most complete and dynamic sheet music technology ever created
POLYPHONIC PITCH DETECTION
• Patent-Pending Technology that listens to notes being played, and in real time
digitally processes audio to identify the correct note
STORE
• Digital content changes dynamically without updates to the app
• User friendly back-end system that makes changing content easy and fast

10. OPPORTUNITY PROBLEM SOLUTION TECHNOLOGY BUSINESS MODEL STRATEGY COMPETITION TEAM INVESTORS & PARTNERS
SONATA SONATA ENTERPRISE
• Free “Lite” version • Three-Year Contracts
• $9.99 Download Price • Teacher Version $150
• Content on Demand ($1.99-$29.99) • Student Version $25 Annually Per Seat
• Subscription Service For Unlimited Downloads • Professional Development $3,500
($ TBD) • Service Contract $1,500

11. OPPORTUNITY PROBLEM SOLUTION TECHNOLOGY BUSINESS MODEL STRATEGY COMPETITION TEAM INVESTORS & PARTNERS
SONATA SONATA ENTERPRISE
Market Segments Market Segments
• Independent Music Teachers • Music Conservatories
• Music Students • Colleges
• Ensemble Leaders • K-12
• Professional and Performing Musicians
Promotion Promotion
• Music Technology Conventions • Music Education Conventions
• Music Associations • Trade Publications For Music Education
• Mobile Networks with Demo/Psycho Overlays • Music Education Blogs, Search & Online
• Music Publications • Strategic Partnerships With Foundations,
• Blogs, Search & Online Symphonies, Universities
• Direct Marketing

12. OPPORTUNITY PROBLEM SOLUTION TECHNOLOGY BUSINESS MODEL STRATEGY COMPETITION TEAM INVESTORS & PARTNERS
.COM
• Sheet music / standard music notation with pitch detection
• The leading interactive music education website • Focus on tempo detection for page turning
• Geared toward schools, emphasis on evaluation and grading • No educational emphasis
• Delayed feedback on accuracy of notes being played
• No polyphonic pitch detection or content creation
• The leader in online sheet music sales
• Early traction with colleges
• Limited number of prints
• Extensive annotation and sharing options
• Only viewable in special PDF viewer
• Designed to behave like paper music
• No interactive element
• Still in private Beta
• Uses Scorch technology (Sibelius) with over 100,000 Hal
Leonard titles • Import PDF’s via Dropbox, web-browser, or iTunes
• Can import PDFs but has no annotations • Annotate, sharing capabilities, and interactive page turning

13. OPPORTUNITY PROBLEM SOLUTION TECHNOLOGY BUSINESS MODEL STRATEGY COMPETITION TEAM INVESTORS & PARTNERS
Aviv Grill Ryan Tsukamoto
CEO & Co-Founder CTO & Co-Founder
• 2 years as an executive assistant in film & tv • 9 years video game coding experience
• 8 years sound engineering expirence • Concert violinist & trained in music theory
• managed the release of a dozen iOS apps • Studied physics & mathematics at CalTech
Joselle Ho Cyndi Mitchell
Creative Director & Co-Founder VP of Operations
• 11 years illustration & animation experience • 30 years in executive leadership
• 6 years UX/UI experience • 30 years business & launch specialist
• Art Center College of Design honors B.F.A. • Cornell M.S. in Engineering
MIHIR Sarkar Heena Rastogi
VP of Research Senior Software Architect
• PHD from MIT in Music Technology • 10 years programming experience
• 15 years programming experience • 5 years iOS programming experience
• 18 years music theory & composition • USC M.S. as a Creative Technology major
JonATHAN Nesvadba
Music Director
• 19 years professional performing musician
• 5 years experience in music industry
• 7 years reccording engineer experience

14. OPPORTUNITY PROBLEM SOLUTION TECHNOLOGY BUSINESS MODEL STRATEGY COMPETITION TEAM INVESTORS & PARTNERS
INVESTORS &

15. OPPORTUNITY PROBLEM SOLUTION TECHNOLOGY BUSINESS MODEL STRATEGY COMPETITION TEAM INVESTORS & PARTNERS
$600K Angel Round
Led by GOOGLE VENTURES with JUSTIN TIMBERLAKE of Tennman, DAVE MCCLURE of 500
Startups, LAURA ZISKIN Executive Producer of Spiderman 1, 2 & 3
$2M Series A Round
Led by Hong Kong based MIND FUND and DETROIT VENTURE PARTNERS

16. Aviv Grill
CEO
aviv @misomedia.com
818.949.8682
www.misomedia.com