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Diffusion of Innovation by Aviroop Banik
- 1. Diffusion of Innovation The glint of INNOVATION ORGANIZATION Contributed By Aviroop Banik Assume this girl as on organization
- 2. CREATIVITY INNOVATION DIFFUSED in the society Difference between Creativity & Innovation
- 3. Droplet of Innovation Water as a Social system Ripple effect of innovation innovation
- 6. We love to Diffuse the Innovation Guys! We would explain you what is DoI theory , just enjoy
- 7. INNOVATION
- 9. He was looking out for some hand signs to cheer his football team
- 11. Came up with HOOK EM HORNS
- 12. cheerleaders He showed it to his team
- 13. They adopted it
- 16. Late majority
- 17. Cloud Computing Organisational example of DoI Theory
- 18. and a premium version with a 25 GB storage space,for which it charges $50 per user per year. Google offers 2 versions a standard version (which is lighter, offers less email space and does not guarantee service levels)
- 19. Cloud computing & Google Apps Early Adopters are SME’s Early Majority are all healthcare, IT firms etc Late Majority are Telcos, banks and government institutions Laggards are all Individuals like us
- 20. Guys, now its time to Diffuse our Innovation …
- 21. We are made to THINK many times before lying on the operation bed. WHY???? Only because we are going for a HIGH INVOLVEMENT SERVICE (H.I.S) PURCHASE.
- 22. Things go with a high involvement service (H.I.S) purchase. 1.Where to get it done? 2.Ask about doctor’s reputation. 3.Needs a lot of knowledge and education for a high involvement purchase. 4. The web sites and advertisements have to be lengthy and explanatory. .
- 23. BRAND BRAND LOYALTY Lets see why a person adhere to
- 24. I’ll stick to my old gynecologist Thanks mum you are so Brand Loyal. I love You…
- 25. Low Brand Recall for H.I.S Customer’s mind
- 26. L.I.P Low Involvement Product(s)
- 27. Customer Delight Not Customer Satisfaction, but... Contributed by Amod Kankekar-06
- 29. What determines Customer Satisfaction Customer Satisfaction Perceived Service Expected Service
- 31. HOW????? To Delight Customer
- 33. 2009 Businessweek Customer Service Champs
- 38. Thank You Fellas
Notas do Editor
- - Perception is Real. - Neither Perception nor Expectation necessarily reflect reality. - Key challenge - not only the Quality of Work; but also the need to manage Customers’ Expectations & Perceptions. - A Satisfied Customer is easier to keep Satisfied than one is in a state of annoyance and impatience because he was led to believe that service would begin earlier than it did.