1. The New juf.org
Presentation to the
JUF-JF Board
June 18, 2007

2. Total Redesign

Design



Content



More professional, unified design
Better use of screen real estate
Every page rewritten
Taxonomy and navigation reworked
Technology





Content management system
Faster, more powerful databases
More sophisticated programming languages
Off-site location for disaster recovery
Credit cards processed in real-time

3. Strategic objectives of the
JUF/JF website
1.
Advance JUF brand recognition and enhance the image
of JUF in the community.
2.
Promote the JUF Campaign and encourage new and/or
increased giving.
3.
Provide a means of increased interactions between key
audiences and JUF, including volunteerism for the
Federation and all of its affiliate and beneficiary
agencies.
4.
Provide easy access to information for Chicago-area
Jewish families and individuals who might be in need of
service, or are searching for opportunities to
participate, including Jewish learning.
5.
Provide a centralized place for up-to-date local,
national and international Jewish news, action alerts,
and Jewish information.

4. Design: Homepage

5. Design: Other Pages

6. Content

Organized around
user, not departments


Bar/Bat Mitzvah Guide
Special attention paid
to Donate Page and
supporting content



“Because Your JUF Gift”
“Why Donate”
“Stories Behind the
Faces”

7. Technology

Content management system allows us to
update website faster, more frequently,
and more easily

Departments can make changes directly

Built-in features such as controlled blogs,
discussion forums, private content

JTA RSS feed significantly reduces JUF
staff time and keeps content more up-todate

8. Integrated Communications
Strategy

9. Print Publications

In the electronic age print remains vital

JUF News, the Guide to Jewish Living, JUF's
Annual Report, solicitation letters and other
collateral, play important roles

Under the integrated approach print messages –
from text to graphic design – are orchestrated
with electronic vehicles to assure continuity of
JUF's messages and successful targeting to key
audiences

10. 30 S. Wells Video
Monitors

Opportunity to create
new, dynamic content for
use in multiple settings


Website

E-mail


Monitors in lobby and
conference center
Print material
Integrated better into
website, situated in
context

11. E-mail

Acquisition and
management of email addresses

Targeted
messages to
distinct audiences

More efforts like
the Passover
greeting

12. Integrated Communications
Strategy Team

13. Building on Success
Cumulative Visits
Cumulative Page Views
2,000,000
Cumulative Number of Memorials
Cumulative Number of Web Payments
4,000,000
1,800,000
1,600,000
3,500,000900
1,400,000
3,000,000800
1,200,000
700
2,500,000
1,000,000
600
600,000
1,500,000400
2001
2002
2,000
1,500
400,000
1,000,000300 1,000 $1,200,000
200,000
200
$1,000,000
500,000
0
100
500
Jan. 0 Feb. Mar. Apr. $800,000
May Jun.
Mar.
Apr. May
$600,000
2005
2006
Jul.
Jun.
Aug. Sept. Oct. Nov. Dec.
Jul.
Aug. Sept. Oct.
Nov.
2001
2004
2002
2005
2003
2006
2004
2005
2006
$200,000
$0
Feb
Mar
Apr
May
Jun
Jul
2001
2002
2003
2004
2006
$400,000
Jan
2000
2005
Dec.
b
Ja
nM
Fe a r
b
Ap
r
M
ar
M
a
Ap y
r
Ju
M
ay n
J
Ju ul
n
Au
Ju g
lS
Au ept
g
Se Oc
pt t
N
O ov
ct
N Dec
ov
D
ec
0
Fe
Ja
n
0
Jan. Feb.
2004
2006
$1,400,000
2003
2005
$1,600,000
2002
2004
$1,800,000
2001
2003
$2,000,000
2,000,000
800,000
500
Cumulative Amount of Web Payments
2,500
Aug Sept
Oct
Nov
Dec

14. What makes a good nonprofit
website?
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Significant content about cause
Information about how donations are spent
Easy to use
Info about how to get further involved
Become member
Advocate for cause
Volunteer opportunities
Visually pleasing
Donate online
Memorable URL
Survey by GuideStar of more than 1,000 newsletter subscribers (2003)

15. What does this mean for
you?
It takes time!
1.

2 weeks minimum required for all web projects

No more “standard online reservation”
1.
To submit an event, go to
http://staging.juf.net/staff/events_staff.aspx
2.
Several ways to promote your program, e.g. WYLD
Beach Blowout

“Now at JUF.org”

“What’s Happening at YLD”

Button in right-hand navigation of microsite

Calendar

Registration page

16. Discussion

17. Backup slides

18. Website, May 8, 1999

19. Website, Oct. 14, 2000

20. Methodology
1.
Web Team analyzed current procedures and
documented problem areas in current site
2.
Researched non-profit websites to determine
best practices
3.
Benchmarked juf.org against websites of
similar and not-so-similar content
4.
Staff Cabinet refined Website Strategic goals
5.
Identified target audiences for the website and
appropriate content for each
6.
Developed creative brief that expressed the
desired overall tone and style of the site

21. When users engaged with nonprofits
online, what did they do?






Search for info about a specific cause:
31%
Sign petition: 31%
Search for info about a charitable org:
20%
Volunteer: 8%
Search for a way to donate online: 4%
Other: 5%

22. Other Web 2.0 Features







Video
Blogs
Photo albums
Surveys
Recurring events
RSS (both as a
publisher and
consumer)
Validation on all forms









Variable font size
Breadcrumb strip
Printer-friendly
“E-mail this page”
Social bookmarking
links
Verisign EV certificate
Walk photos on Flickr
Podcasts on iTunes
Google ad

23. Podcasts

24. Podcasts