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A Look Into China's Aviation Market:
Outlook and Forecasts for Civil Aircraft, Engines, and Opportunities




                        Aerospace Consulting – Emerging Markets

                          Hong Kong • Shanghai • Palm Beach




   SpeedNews 26th Annual Commercial Aviation Industry Suppliers Conference
                Beverly Hills, California, USA – March 6, 2012




                                                                             1
Disclaimer



Avia-Tek Ltd. hereafter referred to as “CONSULTANT”
will provide advice based on our business experience,
knowledge, and best efforts in achieving the goals
within the scope of this agreement. CONSULTANT is
not responsible for any changes in market conditions,
changes in Chinese laws, and/or any changes by
potential targets that may adversely affect the client
and/or the outcome of its business and/or investments.

CONSULTANT is not a qualified or certified law or
accounting firm; nor are we licensed to practice law or
provide legal advice; nor licensed to provide accounting
services. Any legal recommendations and/or financial
projections that we provide are based solely on our
business experience. The client is strongly advised to
get appropriate legal and accounting advice prior to
making any financial investments based on
CONSULTANT’s recommendations.




www.avia-tek.com                          Aerospace Consulting – Em erging Markets   2
Presentation Agenda


•    Commentary on the Corporate Strategy of AVIC Group

•    Outlook
       Civil Aircraft
       Civil Aircraft Engines
       General & Business Aviation

•    Conclusions
       Risks
       Opportunities




www.avia-tek.com              Aerospace Consulting – Em erging Markets   3
Presentation Agenda


•    Commentary on the Corporate Strategy of AVIC Group

•    Outlook
       Civil Aircraft
       Civil Aircraft Engines
       General & Business Aviation

•    Conclusions
       Risks
       Opportunities




www.avia-tek.com              Aerospace Consulting – Em erging Markets   4
Group revenues grew 23.1% to USD 31 billion for 2011

Approximately
  400,000                  AVIC Industry Corporation of China                                                                    482 Billion RMB
                                                                                                                                   Credit Line
 Employees
                                                                                                                                   Since 2009

 AVIC General Aviation (CAIGA)                                                                  AVIC Technics (former Defense)       CAC SAC Hongdu



                                 XAIC SACC CCAC
 AVIC Aircraft                    Shanfei FAI LAMC                                              CATIC Defense
                                             Hafei
 AVIC Helicopter (Avicopter)              Changfei                                              AVIC Flight Test Center
                                 XAE Liming Liyang
 AVIC Engine                      FAST BALP AECC                                                AVIC Capital

 AVIC Avionics Systems                                                                          AVIC Construction Engineering

 AVIC Electromechanical Systems                                                                 AVIC Automobile

 AVIC International                                                                             AVIC Tech Foundation Establishment

 AVIC Commercial Aero Engine (ACAE)                                                             Joy Air

                                                                                                                                 Source: AVIC
   www.avia-tek.com                                  Aerospace Consulting – Em erging Markets                                                   5
Can you express your long-term group strategy in 8 words?




两融                 Two Integrations

三新                 Three Objectives

五化                 Five Changes

万亿                 One Trillion CNY


                                                                    Source: AVIC
www.avia-tek.com         Aerospace Consulting – Em erging Markets                  6
The AVIC group is embracing globalization,
but continuing to invest in strengthening local clusters



两融                 •

                   •
                       Integrate with the global supply chain

                       Integrate AVIC with local economies to establish

三新                     aerospace clusters




五化
万亿
                                                                         Source: Avia-Tek analysis
www.avia-tek.com              Aerospace Consulting – Em erging Markets                               7
Three new objectives are defined to replace the old




两融                 •

                   •
                       Create Brand Value

                       Commercialize Operations

三新                 •   Empower the Group


五化
万亿
                                                                        Source: Avia-Tek analysis
www.avia-tek.com             Aerospace Consulting – Em erging Markets                               8
Empower the group and break down communication walls


                   BEFORE                                         AFTER

两融
三新
五化
万亿
                                                                Source: Avia-Tek analysis
www.avia-tek.com     Aerospace Consulting – Em erging Markets                               9
How has the strategy shift been implemented internally
and responded to externally?




                                                                   Source: Avia-Tek analysis,
www.avia-tek.com        Aerospace Consulting – Em erging Markets
                                                                                   interviews 10
Western and Chinese OEMs are localizing and globalizing their supply
chains, respectively… e.g. a changing role for CATIC/AVIC International




                                                                          Source: Avia-Tek analysis,
www.avia-tek.com               Aerospace Consulting – Em erging Markets
                                                                                          interviews 11
Five changes are needed to achieve long-term goals




两融                 •

                   •
                       Market-oriented reforms

                       Specialization

三新                 •   Corporate governance


五化                 •   Internationalization

                   •   Industrialization

万亿
                                                                          Source: Avia-Tek analysis
www.avia-tek.com               Aerospace Consulting – Em erging Markets                               12
AVIC is creating aerospace centers of excellence (COEs)
and restructuring to achieve system-level capabilities


•    Helicopters  Tianjin

•    UAVs  Guizhou

•    GA Aircraft  Zhuhai

•    Transport Aircraft  Shaanxi

•    Engines  Shanghai

•    Avionics, Landing Gear, Composite Blades…etc.




                                                                          Source: Avia-Tek analysis
www.avia-tek.com               Aerospace Consulting – Em erging Markets                               13
Can AVIC reach a revenue target of CNY 1 trillion by 2020?




两融                 •

                   •
                       Requires consistent 25% CAGR over 8 years

                       If we assume appreciation of the Renminbi between

三新                 •
                       2 to 3% per year against the dollar

                       In 2020 dollars, that could be USD 195.5 billion

五化                 •   Organic growth from domestic programs


万亿                 •   External growth from outbound M&A




                                                                         Source: Avia-Tek analysis
www.avia-tek.com              Aerospace Consulting – Em erging Markets                               14
Presentation Agenda


•    Commentary on the Corporate Strategy of AVIC Group

•    Outlook
       Civil Aircraft
       Civil Aircraft Engines
       General & Business Aviation

•    Conclusions
       Risks
       Opportunities




www.avia-tek.com              Aerospace Consulting – Em erging Markets   15
Civil Aircraft Outlook – Focus on the C919

  •       Announcement soon for delay of the
          program is very possible

  •       Problems to ramp up the JVs is a key issue                                                                      235
                                                                                                                                       +20
  •       Word on the street in Shanghai – delays                                                                          Launch Customer Orders
          from one to three years for JVs
             Implications?

       2010                2011                  2012                          2013                                    2014              2015               2016
                                                                                                                                                       Type
  End Joint         Preliminary                                                                                                                      Certificate
 Conceptual           Design                 First           90%
Design Phase         Review                  Cut           Drawings                                                   Roll Out




                Launch              25%              Critical   Detailed                                                First Flight                        First
               Customers          Drawings           Design     Design                                                                                     Delivery
                                                     Review     Review




                                                                                                                                             Source: Avia-Tek analysis,
      www.avia-tek.com                                                     Aerospace Consulting – Em erging Markets
                                                                                                                                                   COMAC, interviews 16
Presentation Agenda


•    Commentary on the Corporate Strategy of AVIC Group

•    Outlook
       Civil Aircraft
       Civil Aircraft Engines
       General & Business Aviation

•    Conclusions
       Risks
       Opportunities




www.avia-tek.com              Aerospace Consulting – Em erging Markets   17
Civil Aircraft Engine Outlook – Focus on the CJ1000A

•    FAL for the LEAP-X1C still in question

•    JV with a Western OEM is possible for CJ1000A


         Present - 2016        2016 - 2020                                       2021 -
                   Phase 1             Phase 2                                    Phase 3

         Develop a demo       First demo test                              Serial production
         engine based on
        currently available      Core test                                         EIS
           technologies
                              TC Certificate
        Joint projects with
        external suppliers    PC Certificate




                                                                            Source: Avia-Tek analysis, ACAE
www.avia-tek.com                Aerospace Consulting – Em erging Markets                                      18
Presentation Agenda


•    Commentary on the Corporate Strategy of AVIC Group

•    Outlook
       Civil Aircraft
       Civil Aircraft Engines
       General & Business Aviation

•    Conclusions
       Risks
       Opportunities




www.avia-tek.com              Aerospace Consulting – Em erging Markets   19
GA in emerging economies is driven by increasing
  affluence of the population and removal of gov’t restrictions

General Aviation Penetration Rate Worldwide
GA Fleet/1K Capita vs. GDP per Capita in 2005 USD (log scale)

 10.0000
               1st driving force: GDP
                        growth                                                                       Canada
                                                                                      New Zealand             US
  1.0000


                                    Brazil      South Africa                                                       Switzerland
  0.1000
                                                                                                    Germany

                                             Russia

  0.0100

           India                                                                                2nd driving
                                                                                                  force:
  0.0010
                                                                                                removal of
                                   China                                                         barriers
  0.0001
       1,000                                                     10,000                                                  100,000




                                                                                                        Source: Avia-Tek analysis,
  www.avia-tek.com                                Aerospace Consulting – Em erging Markets
                                                                                                              World Bank, GAMA 20
Demand for GA services is driving the market



• Forestry

• Agriculture

• Territory surveillance

• Offshore

• Rescue and relief

• Private usage and
  taxi services




                                                                      Source: Avia-Tek analysis, CAAC
 www.avia-tek.com          Aerospace Consulting – Em erging Markets                                     21
A market potential driven by the opening of the airspace
  and the improvement of GA regulations

General Aviation Fleet Forecast 2012-2022
Units (log scale)
100000

               Pessimistic scenario
               Most probable scenario
               Optimistic scenario



10000




  1000
          2011       2012   2013   2014   2015         2016                   2017     2018    2019     2020    2021    2022


                                                                                                     Source: Avia-Tek analysis,
  www.avia-tek.com                          Aerospace Consulting – Em erging Markets
                                                                                       Avia-Tek China GA Market Forecast 2012 22
A positive trend for China domestic manufacturing despite
 strong competition from foreign OEMs

Domestic General Aviation Production Value 2012-2022
Million of CNY

  7000
                 Rotor Wings
  6000
                 Fixed Wings
  5000

  4000

  3000

  2000

  1000

       0
            2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022


                                                                                  Source: Avia-Tek analysis,
 www.avia-tek.com               Aerospace Consulting – Em erging Markets
                                                                           Avia-Tek China GA Market Report 23
Presentation Agenda


•    Commentary on the Corporate Strategy of AVIC Group

•    Outlook, Forecast, and M&A Activities
       Civil Aircraft
       Civil Engines
       General & Business Aviation

•    Conclusions
       Opportunities
       Risks




www.avia-tek.com                Aerospace Consulting – Em erging Markets   24
There are many opportunities in the market,
but planning and execution is a major challenge

•    Weaknesses in certain manufacturing capabilities
       Identify those weaknesses
       Identify the relevant product lines
          • E.g. Hard metal casting for gas turbine application
          • E.g. Composite “friendly” fastening systems

•    The General Aviation Ecosystem
       Infrastructure
       Services
       Know-how

•    Evaluate your strategic options




                                                                                   Source: Avia-Tek analysis,
                                                                              Avia-Tek China Aircraft Engine
www.avia-tek.com                Aerospace Consulting – Em erging Markets                                      25
                                                                           Industry Assessment Report 2012
Many foreign firms entering China seem to make the same
mistakes over and over again…

•    Aerospace is even more challenging
       Regulatory environment
       Highly political
       Highly strategic industry  secretive culture

•    Letting the Chinese party seek you out first…
•    Advice from your companies friend who is “the China expert”
       Magnifies all the other normal risks
            • IP theft
            • JV problems down the road
            • Legal issues
            • Environmental issues
            • Political issues



                                                                           Source: Avia-Tek analysis
www.avia-tek.com                Aerospace Consulting – Em erging Markets                               26
Our Strategic Approach to China Market Entry




www.avia-tek.com       Aerospace Consulting – Em erging Markets   27
Thank You for Your Attention!


                                Avia-Tek partners with our clients to help them navigate
                                      the Chinese aviation and aerospace industry

                                                 Industry Market Assessment
                                                 Market Entry Strategy
                                                 Executive Trips and Briefings
                                                 Competitive Intelligence
                                                 Aerospace Sourcing
                                                 Technical Consulting
                                                 Transaction Support

                             Learn more at www.avia-tek.com or feel free to contact us directly.


                                                             North America                       Asia and Rest of World
                        J. Todd Siena                        John Siena, Partner                 Avia-Tek Head Office
                      Partner & Co-Founder                   jcsiena@avia-tek.com                info@avia-tek.com
                                                             +1-561-797-8818                     +86-21-5157-2179
                         Fluent in English
                   Fluent in Chinese (会说中文)                  Europe
                                                             David Cook, Europe Representative
                       + 86 189 1707 4921
                                                             cook@avia-tek.com
                       siena@avia-tek.com                    +33-6-1135-4330




www.avia-tek.com                                     Aerospace Consulting – Em erging Markets                             28

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Speed News Conference (March 6, 2012)

  • 1. A Look Into China's Aviation Market: Outlook and Forecasts for Civil Aircraft, Engines, and Opportunities Aerospace Consulting – Emerging Markets Hong Kong • Shanghai • Palm Beach SpeedNews 26th Annual Commercial Aviation Industry Suppliers Conference Beverly Hills, California, USA – March 6, 2012 1
  • 2. Disclaimer Avia-Tek Ltd. hereafter referred to as “CONSULTANT” will provide advice based on our business experience, knowledge, and best efforts in achieving the goals within the scope of this agreement. CONSULTANT is not responsible for any changes in market conditions, changes in Chinese laws, and/or any changes by potential targets that may adversely affect the client and/or the outcome of its business and/or investments. CONSULTANT is not a qualified or certified law or accounting firm; nor are we licensed to practice law or provide legal advice; nor licensed to provide accounting services. Any legal recommendations and/or financial projections that we provide are based solely on our business experience. The client is strongly advised to get appropriate legal and accounting advice prior to making any financial investments based on CONSULTANT’s recommendations. www.avia-tek.com Aerospace Consulting – Em erging Markets 2
  • 3. Presentation Agenda • Commentary on the Corporate Strategy of AVIC Group • Outlook  Civil Aircraft  Civil Aircraft Engines  General & Business Aviation • Conclusions  Risks  Opportunities www.avia-tek.com Aerospace Consulting – Em erging Markets 3
  • 4. Presentation Agenda • Commentary on the Corporate Strategy of AVIC Group • Outlook  Civil Aircraft  Civil Aircraft Engines  General & Business Aviation • Conclusions  Risks  Opportunities www.avia-tek.com Aerospace Consulting – Em erging Markets 4
  • 5. Group revenues grew 23.1% to USD 31 billion for 2011 Approximately 400,000 AVIC Industry Corporation of China 482 Billion RMB Credit Line Employees Since 2009 AVIC General Aviation (CAIGA) AVIC Technics (former Defense) CAC SAC Hongdu XAIC SACC CCAC AVIC Aircraft Shanfei FAI LAMC CATIC Defense Hafei AVIC Helicopter (Avicopter) Changfei AVIC Flight Test Center XAE Liming Liyang AVIC Engine FAST BALP AECC AVIC Capital AVIC Avionics Systems AVIC Construction Engineering AVIC Electromechanical Systems AVIC Automobile AVIC International AVIC Tech Foundation Establishment AVIC Commercial Aero Engine (ACAE) Joy Air Source: AVIC www.avia-tek.com Aerospace Consulting – Em erging Markets 5
  • 6. Can you express your long-term group strategy in 8 words? 两融 Two Integrations 三新 Three Objectives 五化 Five Changes 万亿 One Trillion CNY Source: AVIC www.avia-tek.com Aerospace Consulting – Em erging Markets 6
  • 7. The AVIC group is embracing globalization, but continuing to invest in strengthening local clusters 两融 • • Integrate with the global supply chain Integrate AVIC with local economies to establish 三新 aerospace clusters 五化 万亿 Source: Avia-Tek analysis www.avia-tek.com Aerospace Consulting – Em erging Markets 7
  • 8. Three new objectives are defined to replace the old 两融 • • Create Brand Value Commercialize Operations 三新 • Empower the Group 五化 万亿 Source: Avia-Tek analysis www.avia-tek.com Aerospace Consulting – Em erging Markets 8
  • 9. Empower the group and break down communication walls BEFORE AFTER 两融 三新 五化 万亿 Source: Avia-Tek analysis www.avia-tek.com Aerospace Consulting – Em erging Markets 9
  • 10. How has the strategy shift been implemented internally and responded to externally? Source: Avia-Tek analysis, www.avia-tek.com Aerospace Consulting – Em erging Markets interviews 10
  • 11. Western and Chinese OEMs are localizing and globalizing their supply chains, respectively… e.g. a changing role for CATIC/AVIC International Source: Avia-Tek analysis, www.avia-tek.com Aerospace Consulting – Em erging Markets interviews 11
  • 12. Five changes are needed to achieve long-term goals 两融 • • Market-oriented reforms Specialization 三新 • Corporate governance 五化 • Internationalization • Industrialization 万亿 Source: Avia-Tek analysis www.avia-tek.com Aerospace Consulting – Em erging Markets 12
  • 13. AVIC is creating aerospace centers of excellence (COEs) and restructuring to achieve system-level capabilities • Helicopters  Tianjin • UAVs  Guizhou • GA Aircraft  Zhuhai • Transport Aircraft  Shaanxi • Engines  Shanghai • Avionics, Landing Gear, Composite Blades…etc. Source: Avia-Tek analysis www.avia-tek.com Aerospace Consulting – Em erging Markets 13
  • 14. Can AVIC reach a revenue target of CNY 1 trillion by 2020? 两融 • • Requires consistent 25% CAGR over 8 years If we assume appreciation of the Renminbi between 三新 • 2 to 3% per year against the dollar In 2020 dollars, that could be USD 195.5 billion 五化 • Organic growth from domestic programs 万亿 • External growth from outbound M&A Source: Avia-Tek analysis www.avia-tek.com Aerospace Consulting – Em erging Markets 14
  • 15. Presentation Agenda • Commentary on the Corporate Strategy of AVIC Group • Outlook  Civil Aircraft  Civil Aircraft Engines  General & Business Aviation • Conclusions  Risks  Opportunities www.avia-tek.com Aerospace Consulting – Em erging Markets 15
  • 16. Civil Aircraft Outlook – Focus on the C919 • Announcement soon for delay of the program is very possible • Problems to ramp up the JVs is a key issue 235 +20 • Word on the street in Shanghai – delays Launch Customer Orders from one to three years for JVs  Implications? 2010 2011 2012 2013 2014 2015 2016 Type End Joint Preliminary Certificate Conceptual Design First 90% Design Phase Review Cut Drawings Roll Out Launch 25% Critical Detailed First Flight First Customers Drawings Design Design Delivery Review Review Source: Avia-Tek analysis, www.avia-tek.com Aerospace Consulting – Em erging Markets COMAC, interviews 16
  • 17. Presentation Agenda • Commentary on the Corporate Strategy of AVIC Group • Outlook  Civil Aircraft  Civil Aircraft Engines  General & Business Aviation • Conclusions  Risks  Opportunities www.avia-tek.com Aerospace Consulting – Em erging Markets 17
  • 18. Civil Aircraft Engine Outlook – Focus on the CJ1000A • FAL for the LEAP-X1C still in question • JV with a Western OEM is possible for CJ1000A Present - 2016 2016 - 2020 2021 - Phase 1 Phase 2 Phase 3 Develop a demo First demo test Serial production engine based on currently available Core test EIS technologies TC Certificate Joint projects with external suppliers PC Certificate Source: Avia-Tek analysis, ACAE www.avia-tek.com Aerospace Consulting – Em erging Markets 18
  • 19. Presentation Agenda • Commentary on the Corporate Strategy of AVIC Group • Outlook  Civil Aircraft  Civil Aircraft Engines  General & Business Aviation • Conclusions  Risks  Opportunities www.avia-tek.com Aerospace Consulting – Em erging Markets 19
  • 20. GA in emerging economies is driven by increasing affluence of the population and removal of gov’t restrictions General Aviation Penetration Rate Worldwide GA Fleet/1K Capita vs. GDP per Capita in 2005 USD (log scale) 10.0000 1st driving force: GDP growth Canada New Zealand US 1.0000 Brazil South Africa Switzerland 0.1000 Germany Russia 0.0100 India 2nd driving force: 0.0010 removal of China barriers 0.0001 1,000 10,000 100,000 Source: Avia-Tek analysis, www.avia-tek.com Aerospace Consulting – Em erging Markets World Bank, GAMA 20
  • 21. Demand for GA services is driving the market • Forestry • Agriculture • Territory surveillance • Offshore • Rescue and relief • Private usage and taxi services Source: Avia-Tek analysis, CAAC www.avia-tek.com Aerospace Consulting – Em erging Markets 21
  • 22. A market potential driven by the opening of the airspace and the improvement of GA regulations General Aviation Fleet Forecast 2012-2022 Units (log scale) 100000 Pessimistic scenario Most probable scenario Optimistic scenario 10000 1000 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 Source: Avia-Tek analysis, www.avia-tek.com Aerospace Consulting – Em erging Markets Avia-Tek China GA Market Forecast 2012 22
  • 23. A positive trend for China domestic manufacturing despite strong competition from foreign OEMs Domestic General Aviation Production Value 2012-2022 Million of CNY 7000 Rotor Wings 6000 Fixed Wings 5000 4000 3000 2000 1000 0 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 Source: Avia-Tek analysis, www.avia-tek.com Aerospace Consulting – Em erging Markets Avia-Tek China GA Market Report 23
  • 24. Presentation Agenda • Commentary on the Corporate Strategy of AVIC Group • Outlook, Forecast, and M&A Activities  Civil Aircraft  Civil Engines  General & Business Aviation • Conclusions  Opportunities  Risks www.avia-tek.com Aerospace Consulting – Em erging Markets 24
  • 25. There are many opportunities in the market, but planning and execution is a major challenge • Weaknesses in certain manufacturing capabilities  Identify those weaknesses  Identify the relevant product lines • E.g. Hard metal casting for gas turbine application • E.g. Composite “friendly” fastening systems • The General Aviation Ecosystem  Infrastructure  Services  Know-how • Evaluate your strategic options Source: Avia-Tek analysis, Avia-Tek China Aircraft Engine www.avia-tek.com Aerospace Consulting – Em erging Markets 25 Industry Assessment Report 2012
  • 26. Many foreign firms entering China seem to make the same mistakes over and over again… • Aerospace is even more challenging  Regulatory environment  Highly political  Highly strategic industry  secretive culture • Letting the Chinese party seek you out first… • Advice from your companies friend who is “the China expert”  Magnifies all the other normal risks • IP theft • JV problems down the road • Legal issues • Environmental issues • Political issues Source: Avia-Tek analysis www.avia-tek.com Aerospace Consulting – Em erging Markets 26
  • 27. Our Strategic Approach to China Market Entry www.avia-tek.com Aerospace Consulting – Em erging Markets 27
  • 28. Thank You for Your Attention! Avia-Tek partners with our clients to help them navigate the Chinese aviation and aerospace industry  Industry Market Assessment  Market Entry Strategy  Executive Trips and Briefings  Competitive Intelligence  Aerospace Sourcing  Technical Consulting  Transaction Support Learn more at www.avia-tek.com or feel free to contact us directly. North America Asia and Rest of World J. Todd Siena John Siena, Partner Avia-Tek Head Office Partner & Co-Founder jcsiena@avia-tek.com info@avia-tek.com +1-561-797-8818 +86-21-5157-2179 Fluent in English Fluent in Chinese (会说中文) Europe David Cook, Europe Representative + 86 189 1707 4921 cook@avia-tek.com siena@avia-tek.com +33-6-1135-4330 www.avia-tek.com Aerospace Consulting – Em erging Markets 28