AW'S PRESENTATION

9/13/2011

Regional Business Workforce Resource Management Downtown, Neighborhoods Regional Transportation
Context Development Development & Sustainability & Housing & High Speed Rail

Fresno, California: Transforming a City

Federal Team Briefing
SEPTEMBER 13, 2011
Mayor Ashley Swearengin


Overview

 Regional Context

 Business Development

 Workforce Development

 Resource Management and Sustainability

 Downtown, Neighborhood Revitalization & Housing

 Regional Transportation & High Speed Rail
i l i i h d il

1

9/13/2011



The San Joaquin Valley

Comprised of San Joaquin
eight counties
g Stanislaus
Madera
M d
with 62 cities Merced

Fresno

Tulare
Kings

Kern

2

9/13/2011


City of Fresno

In the 20th century, Fresno’ population exploded.

In 1960, it entered the ranks as one of the
100 largest cities in the United States
with a population of 134,000.

In the 1990 census it moved up to 47th
place
with 354,000, and in the census of 2010
it achieved 36th place with 494,665.
Fresno


City of Fresno

Fresno sits at the heart of the California Central
Valley,
Valley which is one of the largest
agricultural landmasses in the world
– 15 million acres.
Fresno County is the most productive
agricultural county in the Nation.

It is estimated that Fresno County
feeds one-third of the world
with its agricultural output. Fresno

3

9/13/2011


City of Fresno

Population
Snapshot

City
494,665
Metro
545,494
County
930,450
930 450
State
37,253,956
Nation
308,745,538


City of Fresno

Ethnicity
Hispanic/Latino
of any race 44.3%
White alone 33.7%
Asian alone 11.5%
Black or African
American alone 7.8%
Other race 0.3%
Two or
more races 1.9%
American Indian/
Alaskan Native 0.4%
Native Hawaiian
and Other Pacific
Islander alone 0.1%

4

9/13/2011


City of Fresno

Age Ranges
16 00%
16.00%
14.00%
12.00%
10.00%
8.00%
6.00%
4
4.00%
2.00%
0.00%
10-14

15-19

20-24

25-34

35-44

45-54

55-59

60-64

65-74

75-84
5-9

84 AND OVER
UNDER 5


City of Fresno

Education Levels
25.0%
25 0%

20.0%

15.0%

10.0%

5.0%
13.9% 11.7% 23.4% 23.3% 7.5% 13.8% 6.4%
0.0%

5

9/13/2011


City of Fresno

Unemployment Rates
S
20%
18%
16%
14%
12%
10%
8%
6%
4%
2% 17.1% 18.2% 12.2% 8.9%
0%
CITY COUNTY STATE NATION


City of Fresno

Income Levels
$180,000
$160,000
$140,000
$120,000 State
$100,000
$80,000
$ ,
$60,000 Nation

$40,000
$20,000 City
$0
PER MEDIAN MEDIAN
CAPITA WORKERS HOUSEHOLDS

6

SB3 This information was not included in the notes. I just did a Google search, but the sources are different.
The numbers need to be verified.
Suzanne Bertz-Rosa, 3/27/2011

9/13/2011


Agriculture

Number One Agricultural County
in the Nation for 45 Years
2009 $5.40 Billion
2008 $5.67 Billion
2007 $5.34 Billion
2006 $4.84 Billion
2005 $4.64 Billion
6
2004 $4.60 Billion

*All Facts and Numbers came from Fresno County Farm Bureau and the California Department of Agriculture


Agriculture

Facts
 Fresno County produces more than 350 crops
 1 out of every 5 jobs in Fresno County is related to agriculture
 6,000 Farmers in Fresno County
 The average farm is 307 acres; the median size farm is 40 acres
 Every $1 produced on the farm generates $3.50 in the local and
regional economy
*All Facts and Numbers came from Fresno County Farm Bureau and the California Department of Agriculture

7

9/13/2011


City of Fresno

 Air basin: San Joaquin Valley

 Water shed: Two major water sheds
h d j h d

 Three national parks: Yosemite, Sequoia, and Kings Canyon

 More lakes in Fresno County than any
other in California

 Specialty Gardens: Forestiere Underground Gardens and
Shinzen Japanese Gardens

 Year-around outdoor recreation: Backpacking, camping,
fishing, white water rafting, skiing, snowboarding, and more

 Ag-tourism: farm to fork, ag-tech, and wineries

 Cultural Diversity: more than 100 languages spoken locally


Brand Position: Who are we?

Fresno is a culturally and
geographically diverse region of
California that offers authentic
experiences and big city amenities
with small town ease.

8

9/13/2011


Brand Pillars

 Land Stewardship

 Authentic America

 Big City Amenities

 Small Town Ease

 Diverse Culture
i l

 Innovation


Business Development

9

9/13/2011



 Export-Oriented/Production Economy

 Innovation & Entrepreneurship/Small Business Support

 Place-Based Revitalization:
Downtown and Downtown Neighborhoods

 People-Serving Industries

 The Creative Economy






10

9/13/2011








11

9/13/2011


Export-Oriented/Production Economy

TARGET INDUSTRIES:

 Food Innovation and Production: specialty crops, meats,
cheeses, sauces, olive oils, jams, nuts, dried fruits, wines, beers,
baked goods, etc., and related, supportive industries

 Packaging, Supply Chain Management, and Logistics

 Light Manufacturing and Assembly

 Water Technology



 What’s the City’s Role?

 Physical Capacity and Infrastructure for Industry
Attraction, Retention and Expansion
 Industrial district with pretreatment facilities
 Strategic, 5-Year Capital Improvement Plan (CIP)
 Infrastructure financing and other incentives
 Lowering energy costs
 General plan update with a focus on industrial development
 Challenges: Funding for infrastructure (i.e. being “shovel ready”),
threats to California redevelopment agencies and enterprise zones

 Promotion and Attraction

12

9/13/2011



 What’s the City’s Role?

 Promotion and Attraction Efforts
 Industrial Recruitment
 Customer Service at City Hall
 Industrial Specialist
 Support for Business Expansion
 Industrial Council
 PIPES – permit streamlining
 Fresno Food Expo


13

9/13/2011



Innovation and Entrepreneurship/Small Business
Support

 Lyles Center for Innovation & Entrepreneurship

 Central Valley Business Incubator

 Fresno Area Hispanic Chamber Business Incubator

 Small Business Development Center

 Fresno EOC – CDFI

 CenCal Finance
l i

 SBA/SCORE

 EDC

14

9/13/2011


Workforce Development


Fresno County
Unemployment
18.2%
Fresno County
Unemployed
p y
>80,000

15

9/13/2011


The Reality in the One Stops

 30,000 Fresno County residents accessed
One Stop Centers over the past year
p p y

 Job Seekers of all levels

 People losing homes, savings, UI, etc.

 Frustrations are magnified the longer
it takes to get jobs

 Desperate for training for jobs
that may provide a future


FRWIB Employment Focus

 FRWIB is committed to understanding the job market

 Conduct business surveys to assess
current and future job market

 Evaluate jobs in demand to ensure:
 Job seekers know what jobs are available now and in the future;
 Job seekers are able to access intensive labor market research to
determine what they might be interested in and to understand hiring
criteria; and
 Training is available for those jobs

16

9/13/2011


Employment Study Focus

 High Growth, High Wage Sectors
 Healthcare
 Construction and Trades
 Manufacturing
 Logistics and Distribution
 Automotive Technology
 Information Services
 Renewable Energy
 Agribusiness
 Professional/Technical
 Stimulus


Changes in Employment Across Sectors

Shows significantly lower job projections over 3 surveys
2006
6 2007** 2010
1 year 18,000 8,006 5,954
3 year 27,000 13,605 10,075
Sectors 5 8 10
Businesses 624 1,004 1,418

**Concerned with future – sales down, inventories up, business
confidence low and communicated recession forecasted impact

17

9/13/2011


Employment Study Job Data

 Projections indicate that not enough
j
job g
growth to meet overall job demand
j

 Most jobs are entry or mid-entry technical level

 Still many high skilled jobs are going unfilled
 Clinical Lab Scientist
 Occupational and Physical Therapists
 Psychiatric Technicians
 Computer Specialists
 Electricians
 Maintenance & Repair, etc.


Learn2Earn

 Adult Education Initiative
 Sponsored by the WIB
 Developed by
 City of Fresno
 State Center Community College District
 Fresno Unified School District
 Adult Education Task Force

 Aimed at unemployed adult population
with major barriers to employment

 Two components:
 Public outreach
 Education on-ramp

18

9/13/2011


Resource Management
g
& Sustainability
City and Regional Land Use Planning
Water & Wastewater Conservation Program
Energy Sustainability Program

2025 Fresno General Plan
Adopted
November
2002

19

9/13/2011


Existing 2025 General Plan Overview

 Adopted 2002

 Forecasted 790,000 population holding capacity by 2025
d l i h ldi i b

 Major goals and policies supporting…
 Coordinated Regional Planning
 Economic and Workforce Development for a Competitive Marketplace
 Downtown and Neighborhood Revitalization
 Smart Growth based on Ahwahnee Principles & Landscape of Choice
 Integrated Multi-Modal Transportation Network, with Transit–Oriented
Activity C
y Centers and C
Corridors
 Focus on Affordable Housing Throughout Metro Area
 Expansion into the Southeast Growth Area

 But implementation accomplished through reactions
to private development proposals rather than policy
direction for strategic growth locations and
coordinated infrastructure investment

Activity Area Evaluation
2050 Activity Center
& Transit Oriented
Corridor Map
as

20

9/13/2011


New 2035 General Plan Updates

 Plan Update
 Key goal is to prepare and adopt a comprehensive and integrated
General Plan Update with a new urban form

 Plan and Code Update – Existing Land Use
 Predominant single-family, low density, and auto-dependent existing
sub-urban pattern of development


2035 General Plan and Code Update
New Urban Form
 Defining ‘Areas of Change’ versus ‘Areas of Stability’

 Re centers a revitalized downtown as region’s
Re-centers
primary activity center

 New growth focused around bikeable/walkable
neighborhoods and transit corridors

 Fosters residential and commercial density
that supports transit

 Conserves prime farmland
p

 Accomplishes energy and water efficiency and
conservation

 Overcomes serious poverty and fiscal constraints

 Prioritizes key infrastructure investments to support
population and job growth projections

21

9/13/2011


Neighborhoo Characterization
Areas of Change,
Stability

od i
Activity Area Evaluation
Activity Areas
Evaluation and
Refinement Study
as

22

9/13/2011


Public Transportation Infrastructure Study and BRT

Transit Investment Recommendations for Metro Area:

 Increase people and businesses in Downtown Fresno
and in high-capacity Transit Corridors, with a priority
on making downtown more attractive to pedestrians

 Plan for and build TOD housing developments for a mix
of middle and lower incomes, and families

For all 3 Lan Use Scenarios
Future High Capacity Transit Corridors
nd s
t

23

9/13/2011


San Joaquin Valley Blueprint

 Eight MPOs planning in unison

 Adopted 12 Blueprint Smart Growth Principles

 Adopted preferred growth scenarios for each county

 Prepared “best practices” planning tools

 To be implemented regionally and locally by the:
 Sustainable Communities Initiative — Smart Valley Places
y
 14 of 16 Urbanized Areas in the Eight County San Joaquin Valley —
Partnering with CA Partnership, CSU Fresno, Regional Policy
Council and COGs, Central California Economic Development Corp,
and Four NGOs – with the objectives to:
 Drive the goals and objectives of the California Partnership for the
San Joaquin Valley’s Strategic Action Proposal


Responsible Water Resource Management

 Comprehensive and Strategic Planning
 Metropolitan Water Resources Master Plan
 Urban Water Management Plan

 Demands of a growing community
 Over 50 billion gallons/year delivered
 Industry base heavy in agriculture and food processing

 Reversing the Declining Water Table

24

9/13/2011


Responsible Water Resource Management

 Current Supplies Just Meet Demand
 95 000 AF/yr – Kings River entitlements
95,000
 60,000 AF/yr – Federal CVP Contract

 Innovations to create future supply
 Conservation / current metering program
 Enhanced water storage and recharge
 Water banking and exchange contracts
 Enhanced recycle and re-use


Enhanced Recycling and Re-Use

 City currently processes nearly 70 million
g
gallons/day of wastewater lots of potential!
/ y fp

 Potable water sources currently used
to irrigate large greenspace areas
parks, school grounds, cemeteries, golf courses

 Currently some limited recycling use
some feed and fiber crops, one golf course

 Current challenge: develop a system that
enables greater re-use, and thereby frees up
a new potable water supply

25

9/13/2011


Enhanced Recycling and Re-Use

 How do we get there?
 Enhanced and higher-level treatment processing at the plant
higher level
Need $
 Construction of water re-use facilities “upstream”
Need $
 Installation of an extensive Purple Pipe System
Need $


Energy Efficiency Projects

 Fresno using integrated programs
f
focusing on existing buildings, land use,
g g g , ,
and transportation planning
 Using funding from DOE EECBG, State CPUC, and State CEC

 Comprehensive energy surveys and retrofits
 Savings per homeowner is $200 to $400/mo.
 Financing is the major barrier to more retrofits
 Property Assessed Clean Energy (
p y gy (PACE) financing
) g

 Working with PG&E to promote energy efficiency and
lower power costs for industrial users

26

9/13/2011


City of Fresno Renewable Energy Deployment

 City of Fresno has a history
of renewable energy deployment
gy p y
 3 MW solar production — 1.3 MW more planned
 9 MW bio-gas production

 Deployment of new solar power projects estimated to
save the City $2.9 million over the next 20 years


Clean Transportation

 Fresno’s Intelligent Transportation Systems (ITS) Program
 Innovative technologies for traffic synchronization
 Notable d ti
N t bl reductions i emissions, f l consumption, and t
in i i fuel ti d travel ti
l time
 Traffic Operations Center
 90 synchronized signals
 Funding is secured for 240 additional signals by 2015
 700 tons of emission reductions annually

 Bicycle, Pedestrian, and Trails Master Plan
 Installed three miles of Class I bike paths and 30 miles of Class II bike lanes
 Fresno installed more miles of bikeways in 2010 than any other city in the nation
except for New York City

 Alternative fueled and reduced emission vehicle fleet
 Largest in the Valley
 533 vehicles in service: over 80% heavy duty trucks and buses
 92% of refuse trucks LNG-powered: 134 in service
 67% of bus fleet CNG-powered or hybrid: 74 units in service
 64 light hybrids

27

9/13/2011


Clean Air Vehicles


Downtown, Neighborhoods
, g
& Housing

28

9/13/2011


Existing Conditions

 About 1.5 million sq. ft.
of vacant office and retail space
p

 About 1.5 million more sq. ft. of vacant
or underutilized land

 Fulton Mall operating at 6% of its economic potential

 Ground floor rents as low as 50¢/s.f.


Vision for Transformation

29

9/13/2011


Approach: 4 “Floors”

4

3

2

1


Roles & Responsibilities
Developers, Business
FLOOR
City/RDA PBID Property Owners Owners Customers
Input on policy Input on new rules, Market Visit, dine,
Eat,, decisions such as infrastructure businesses shop, enjoy,
shop enjoy
4 drink, Fulton's future needs, policy aggressively, policy
live, decisions policy decisions decisions
love it
Invest in Advocate for Market spaces to Start businesses Move into
infrastructure downtown, report tenants downtown, residential
3 Fill it on development explore second units
market locations
downtown
Allow Advocate Restore vacant
e te ta
entertainment
e t for public
o pub c bu d gs, build
buildings, bu d
district uses investments, new space
2 Build it report on
development
market
Get the rules Promote Input on new rules, Input on new Input on
right, plan downtown, special infrastructure rules, plan plan vision
1 Plan it,
prep it
infrastructure,
figure out Fulton
events, increase
visitor comfort
needs, political
decisions
vision, political
decisions
and political
decisions
Mall’s future

30

9/13/2011


In the past year…
Over 1,000
People provided input on the
future of Downtown

Context Development
Economic Development
Existing & Sustainability & Housing
Existing & High Speed Rail
Fulton
Analysis of Parks Plans Corridor
Downtown Analysis Policy Market
Neighborhoods Analysis Analysis

Fulton Mall Fulton Mall Health High Speed
Cultural
C l l Retail
R il Impact
I Train Station
Landscape In theSummaryyear…
past Assessment

14 different
Alternatives
Report

Analysis and
analyses and technicalUtilities Existing
Historic Resources reports
Infrastructure and
Wet
Policy Frameworkwere completed for the Downtown plans
Conditions Report

Parking Phase I Preliminary Street
and Public Environmental Investigation Tree
Transportation Site Assessment of Historic Precedents
Conditions Resources

31

9/13/2011

Context Development Development
55 N Fulton
& Sustainability & Housing64 N Fulton& High Bank
Speed Rail
rehab of Italy
rehab 19 studio finding
live music club apartments tenant(s)

Broadway Ballpark Downtown First 5
Lofts
L ft Cafe
C f Bistro
Bi t Commission
C i i

12 projects
rehab new
23 live-work child care
units facility

Karma
Restaurant
in pipeline or completed
Fresno
Station
Fulton
Village
& Lounge ACEL
Charter School
in last year new
47 apartments
& Office Bay

Mayflower Tioga-Sequoia Heroes
Apartments Microbrewery Sports
rehab Lounge &
18 units Pizza Co.


Sudz in the City

32

9/13/2011


ArtHop


Neighborhood Revitalization

 Downtown Neighborhoods Community Plan:
Restore the historic neighborhoods that encircle Downtown
g
Fresno into healthy, mixed-income communities that are
desirable for their quality of life and their proximity to a
revitalized City center

 Lowell Neighborhood as the pilot project
 Quarterly community meetings
 Resident associations
 Targeted resources from the City

 Traditional Code Enforcement unit transitioned
to “Community Revitalization” unit
for the City of Fresno

33

9/13/2011


Plans

Lowell Profile

 13,844 population

 Individuals below poverty level 70% U.S. 12%

 Language other than English 70% U.S. 18%

 Owner occupied housing 17% U.S. 66%

 Median household income $14,213

 Lowell Elementary School www.city-data.com
 English language arts proficient 17% CALIFORINIA 46%

 Free/reduced lunch 100% CALIFORINIA 54%

34

9/13/2011


Boundaries

Current Situation

35

9/13/2011


Measureable Outcomes

 Crime Statistics

 Home Ownership

 Property Values relative to nearby neighborhoods

 Lowell Test Scores and Attendance

 Investment
 Private: New Construction, Renovation
,
 Public: Streets, Parks…

 Walkability 278 N. San Pablo 72/100


Housing Statistics

 At the end of 2010: 46.1% of borrowers owed
more on their mortgages than their homes were worth

 First-time, entry-level homebuyers in Fresno
according to CAR
 Fourth quarter of 2010: 80%
 Last year at the same time:
77% of first-timers could afford to buy
 In our targeted neighborhoods
 Less than 50% homeownership rates
 Over 25% high cost primary mortgages

36

9/13/2011


Bank Owned Properties
d
 169,000 Total
Dwelling Units
 REO: 2.3%


City Administered Housing Programs

 HOME and CDBG Funded Programs: housing
rehabilitation, homebuyer, new construction, senior paint
Assisted thousands of households since 1992

 NSP1: housing acquisition, rehabilitation and resale
Purchased 72 homes

 NSP3: pending contract encumbrance underway

 ESG

 HPRP

 State Funded: CalHome
Assisted 60+ households purchase a home

 State Funded: Infill Infrastructure Grant Project

37

9/13/2011

 High Poverty Development
Context
Development & Sustainability & Housing & High Speed Rail

TEMPERANCE
ARMSTRONG
MINNEWAWA
Areas (40%+)

MILLBROOK

SUNNYSIDE

High Poverty Areas
CHESTNUT

FOWLER
WILLOW

CLOVIS
FRIANT

LOCAN
CEDAR

PEACH
MAPLE
COPPER

 Overlapped with INTERNATIONAL

BLACKSTONE
GRANTLAND

VALENTINE
BEHYMER

CORNELIA

BRAWLEY

VAN NESS
Community

BLYTHE

MAROA
MARKS
BRYAN

HAYES
PERRIN

FRUIT
WEST

PALM
POLK

41
SHEPHERD

Plan Area NEES
TEAGUE

NEES

ALLUVIAL
ALLUVIAL

HERNDON HERNDON

y
SIERRA
SIERRA

BULLARD BULLARD

BARSTOW
BARSTOW

SHAW SHAW
GETTYSBURG
GETTYSBURG
ASHLAN
ASHLAN

DAKOTA DAKOTA
SHIELDS
SHIELDS

CLINTON
CLINTON

MCKINLEY
MCKINLEY
OLIVE
OLIVE
BELMONT
BELMONT
NIELSEN TULARE

WHITESBRIDGE KINGS CANYON

KEARNEY BUTLER

CALIFORNIA CALIFORNIA

CHURCH CHURCH

JENSEN JENSEN

ANNADALE
ANNADALE

NORTH NORTH

MUSCAT MUSCAT

CENTRAL CENTRAL
FIG
POLK

MARKS

WALNUT

EAST
CORNELIA

HUGHES

ELM
HAYES

PEACH
WEST

FRUIT
BRYAN

BLYTHE

CHERRY

CLOVIS
GRANTLAND

VALENTINE

MAPLE
BRAWLEY

CEDAR

FOWLER
ORANGE

CHESTNUT

WILLOW

SUNNYSIDE
MINNEWAWA

LOCAN
ARMSTRONG

TEMPERANCE
MALAGA MALAGA
AMERICAN
AMERICAN


HOME Program Priorities
Adopted by Council on December 16, 2010
 Program Policy: Funding priority is given to projects that will revitalize
Downtown Fresno and the surrounding established urban neighborhoods
that are burdened with high concentrations of poverty.

 Program Priorities include:
 Projects that leverage City HOME Program funds
 Projects that generate additional revitalization or investment
 Fund developers/investors that are locally owned
 Mixed-use and mixed-income projects
 Adaptive re-use of historic buildings
 Infill development
 Access to transit
 Support projects that create local jobs and/or provide training
or education for local workers
 Access to amenities
 Readiness
 Low Construction Costs
 Capacity
 Green Building

38

AW'S PRESENTATION

Recomendados

Recomendados

Mais conteúdo relacionado

Último

Último (20)

Destaque

Destaque (20)

AW'S PRESENTATION