1. The 21st century has seen a
rise in the dependency of
people on SMS. Short
Messaging Services, and
over the years, they have
proved to be really effective.
Not only in the personal
forum but also in the
corporate world have SMSs
proved their mettle to be a
most effective mode of
communication between
business houses.

2. In fact in some cases they are more effective than e-mails because the person
the message is meant for may not always be in the habit of checking his/her
mail account every moment but if it is an SMS then it is sure to reach the person
at any time or at any place. So there lies no doubt about the fact that such an
effective mode of communication should be picked up as a means of marketing
one’s products and sure enough we find that this recently has been a very
common practice among the renowned business houses. This is exactly what
SMS marketing is all about.
In the recent years, SMS marketing has become the mode of advertising one’s
products in some parts of the world. The IAB have set many guidelines for the
use of the mobile channel by the marketers. Such steps have been successful
in North America, Western Europe and some other regions of the world but in
others, Mobile SPAM messages remain an issue. Mobile Marketing via SMS is
now a rage in Europe and Asia as many companies can now reach their
customers in an instant. Bulk sms can easily fulfill their wishes and the
availability of the sms software has made their job a lot easier.

3. Marketing executives of most big and successful brands now swear by the SMS
marketing strategy. According to them no other modes of communication help
them as much as the SMS in reaching out to their customers with their
products. In some cases they meet with failure as in India the government has
created National Do Not Call Registry by which the users can bar all
promotional calls and SMSs from their number, after they have sent a simple
message or a call to 1909.
However, such an issue is not sufficient to discourage such an innovative
marketing strategy. The benefit of text from computer can also be seen here
and the reverse is also true. SMSs can be sent to a mail address though that
requires altogether a different methodology.

4. Being relatively cheap this
reduces marketing costs and as
a result the total price of the
product also gets reduced.
Overall we can very easily say
that the scientists who created
and developed sms did a very
wise job that day when they
created that which is now
termed as one of the most
useful means of communication.

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