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Market Planning & Strategy ,[object Object]
Executive Summary ,[object Object],[object Object]
Vision Statement ,[object Object],[object Object],[object Object],[object Object]
Mission Statement ,[object Object]
SWOT Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluation of SWOT Analysis ,[object Object],[object Object],[object Object],[object Object]
Situational Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Situational Analysis Cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object]
Perceptual Map Curves Fitness 2000 Gold's Gym Forever Fit Ladies Workout Express Custom Workouts Standard Workouts Private Facility Public Facility The Omni Club LA Fitness
Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Growth: PLC The years 2,3 and 4 are projections based on the fact that the company has only been in business for a little less than a year. These projections were forecasted using the monthly sales of the company. The monthly sales of the company shows a low but steady increase in sales. Years 2,3, and 4 are expected sales contingent on a successful marketing plan and steady increasing growth in customers and employees. Decline 4 Years Maturity 3 Years Growth 2 Years Introduction 1 Year
References ,[object Object]

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Marketing Strategy and Planning

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Perceptual Map Curves Fitness 2000 Gold's Gym Forever Fit Ladies Workout Express Custom Workouts Standard Workouts Private Facility Public Facility The Omni Club LA Fitness
  • 10.
  • 11. Sales Growth: PLC The years 2,3 and 4 are projections based on the fact that the company has only been in business for a little less than a year. These projections were forecasted using the monthly sales of the company. The monthly sales of the company shows a low but steady increase in sales. Years 2,3, and 4 are expected sales contingent on a successful marketing plan and steady increasing growth in customers and employees. Decline 4 Years Maturity 3 Years Growth 2 Years Introduction 1 Year
  • 12.

Editor's Notes

  1. We are the only Personal Training Studio in the area. This is a new but growing niche for this area. Many gyms exist that provide personal training services but none of them only specialize in this. Dietary consumption is in reference to meal plans and supplements that clients often ask about. When knowing that a products is supported by their personal trainer, clients tend to buy it. This is due to the trust factor that they have in their personal trainer. This statement is a mere observation.
  2. These are observations from professional experience working with and developing this company.