How to sell software in Europe

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The document discusses opportunities for software companies in the European market. It notes that Europe represents a sizable software market comparable in size to the US market. It outlines considerations for companies looking to enter the European market such as localizing products, customer support, pricing in Euros, legal registration, and intellectual property protection. The document recommends finding local partners who can help with localization, sales, support and joint marketing to generate revenue and brand awareness in Europe.

Negócios Tecnologia

Capitalizing on the European Market Software Industry Conference 17-19 July 2008 Carmen Sebe , CEO / Avangate BV [email_address]

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Market overview Global Software Market In 2011 , the Global Software Market is forecast to have a value of $271.8 billion , an increase of 33.6% since 2006 . Global Software Market Value Forecast: $ billion, 2006-2011 Source: Datamonitor

Market overview Global Software Market Segmentation ,[object Object],[object Object],% Share, by Value Source: Datamonitor

Market overview European Software Market In 2011 , the European Software Market is forecast to have a value of $91.9 billion , an increase of 25.4% since 2006 . European Software Market Value Forecast: $ billion, 2006-2011 Source: Datamonitor

Market overview Europe by Country ,[object Object],[object Object],% Share, by Value Source: Datamonitor

Software Piracy in Europe ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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eCommerce Opportunities in Europe ,[object Object],[object Object]

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What do I need to sell in Europe? Product Localization Product Localization English only No cost Help, Manuals, etc. - targeted countries languages Translation Cost: $2000/10000 words Product Localization - best selling countries With a dedicated Partner $3000 - $10000 With a partner Associated No cost

What do I need to sell in Europe? Customer Support Customer Support Localization Support in English No cost FAQs, Tutorials, etc. - targeted countries languages Translation Cost Multilanguage Support Using Call Center $6-$15 / h $3000 - $10000 In house Salary A Partner No cost No cost

What do I need to sell in Europe? VSO – ConvertXtoDVD - Product Localization

What do I need to sell in Europe? VSO-Software.fr – Website Localization

What do I need to sell in Europe? VSO-Software.fr - Customer Support

What do I need to sell in Europe? VSO-Software.fr - FAQs

What do I need to sell in Europe? VSO-Software.fr - Tutorials

What do I need to sell in Europe? VSO-Software.fr - eMail

What do I need to sell in Europe? Other things to consider ,[object Object],[object Object],[object Object],[object Object]

What do I need to sell in Europe? Other things to consider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Start selling in Europe Make your product available online ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Start selling in Europe Partnership Program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Start selling in Europe Look for Partners ,[object Object],[object Object],[object Object],[object Object],[object Object]

Start selling in Europe DrWeb.com - Partnership Program

Start selling in Europe DrWeb.com – Look for Partners

Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object]

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How to sell software in Europe

1. Capitalizing on the European Market Software Industry Conference 17-19 July 2008 Carmen Sebe , CEO / Avangate BV [email_address]

4. Market overview Global Software Market In 2011 , the Global Software Market is forecast to have a value of $271.8 billion , an increase of 33.6% since 2006 . Global Software Market Value Forecast: $ billion, 2006-2011 Source: Datamonitor

6. Market overview European Software Market In 2011 , the European Software Market is forecast to have a value of $91.9 billion , an increase of 25.4% since 2006 . European Software Market Value Forecast: $ billion, 2006-2011 Source: Datamonitor

10.

11.

12. What do I need to sell in Europe? Product Localization Product Localization English only No cost Help, Manuals, etc. - targeted countries languages Translation Cost: $2000/10000 words Product Localization - best selling countries With a dedicated Partner $3000 - $10000 With a partner Associated No cost

13. What do I need to sell in Europe? Customer Support Customer Support Localization Support in English No cost FAQs, Tutorials, etc. - targeted countries languages Translation Cost Multilanguage Support Using Call Center $6-$15 / h $3000 - $10000 In house Salary A Partner No cost No cost

14. What do I need to sell in Europe? VSO – ConvertXtoDVD - Product Localization

15. What do I need to sell in Europe? VSO-Software.fr – Website Localization

16. What do I need to sell in Europe? VSO – ConvertXtoDVD - Product Localization

17. What do I need to sell in Europe? VSO-Software.fr – Website Localization

18. What do I need to sell in Europe? VSO-Software.fr - Customer Support

19. What do I need to sell in Europe? VSO-Software.fr - FAQs

20. What do I need to sell in Europe? VSO-Software.fr - Tutorials

21. What do I need to sell in Europe? VSO-Software.fr - eMail

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23.

24.

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26.

27.

28. Start selling in Europe DrWeb.com - Partnership Program

29. Start selling in Europe DrWeb.com – Look for Partners

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How to sell software in Europe

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How to sell software in Europe