This presentation shares fresh eCommerce Best Practices for increasing Conversion Rates. It was held by Laurentiu Ghenciu, VP of Global Sales & Marketing, at Avangate during the European Software Conference(ESWC) 2009, in Berlin, Germany.
41. Better customization of the visual elements in the shopping cart brought results of 2% increase in Conversion Rate
42.
43. Splitting the ordering form according to shoppers statute company / consumer increased the conversion rate by up to 1%
44. Taking out fields that were optional and not of big value for our vendor and annoying for the shopper increased the conversion rate by another 0.5%