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Product development
- 1. CREATIVITY TECHNICAL CONUNDRUM ON PRODUCT DEVELOPMENT
- 2. Connect the 9 Dots
- 3. Connect the 9 Dots
- 4. 5 Steps to Creativity
- 5. Knowledge
- 6. Thinking
- 7. Incubation
- 8. Eureka
- 9. Development
- 16. Breast Feeder
- 19. The Market
- 21. Roadmap from idea to launch
- 22. Stages: where action happens
- 23. Gates: Go/Kill
Notas do Editor
- Ask the class to connect the 9 dots in four strokes without lifting the pen when they start drawing the lines.The right way to do it is in the next slideThis exercise shows that we 1.) should not limit ourselves on the expectations; we should exceed expectations2.) should not contain ourselves to the common perspective; our peripheral view must be utilized3.) another lesson here is to get out of your comfort zone for you to see what needs there are outside for which new products or service can be developed.
- Everyone has element of creativity within him. This framework can help anyone in getting creative in the context of product development.
- Knowledge of the world around you through your 5 senses of taste, smell, sound, feel and sight form the starting point for developing your creativity. You need ideas - the more knowledge you have, the more ideas you can have. Explore areas outside your work or hobby - the less restrictive you are with your knowledge, the better.
- Analysis. Here's where you're using your mind to start thinking deeply and thoroughly about a problem that you would like to solve. Just set out your problem clearly. You are now looking for ideas that could be possible solutions, and you will want to think of all angles for those ideas. Some ideas will be unworkable (too expensive or not practical), some will be ridiculous, and some will seem unlikely to ever be a solution, but that is not your concern at this stage. You may be able to form connections between one idea and the next to come up with a possible third solution that is the answer to all your problems! If you have a team of like-minded people, you can leverage on their knowledge and come up with even more possible solutions. Thinking long and hard about the problem is the key to solving it - put 100% of your mind power into thinking!
- The third step to creativity: Let your subconscious mind help you think about your problem and possible solutions.Here's the stage where you have been thinking long and hard about the possible solutions to your problems but you're unable to come to any solution. Here's when you relax. Go for a walk. Try sleeping for a while. Do something totally unrelated to what you've been working on. You don't know it, but your subconscious mind will continue to work on the problem. This background work will sometimes produce ideas and solutions that you'll never think of when you're actively working on the problem!
- The epitome of all your hard work and efforts. You've shifted through all the possible solutions, made connections with unrelated ideas, thought about it deep and long, incubated it for a while, and now you've got the solution! Savour the moment. It doesn’t normally get any better than this! "I can remember the very spot in the road, whilst in my carriage, when to my joy the solution occurred to me." - Charles Darwin The fourth step to creativity: Discovering the solution!
- If you've set out on your creativity journey with the intention of benefiting everybody who has a need for it as well as make a profit, then here's where you come to the hardest part of your solution - making it functional, useful, cost-effective and profitable. Developing your solution further so that it will be a "hit" with the public requires time, effort and money. You may need experts in manufacturing, financing, marketing and promotion. In short, you will want your solution to be known and available to everybody at a price that they can pay while feeling that they've got a good deal. If you can do this, you've achieved your goal. The profits will certainly follow. And it all started off with an idea in your head !The fifth step to creativity and profits: Further developing and refining the solution