This presentation is co-created by Sherry Jones and Daniel Singer for the 2014 Conference on College Composition and Communication (2014 CCCC).

1. Composition in a New Scale:
Play UX Design Thinking in
Online Writing Instruction (OWI)
Sherry Jones & Daniel Singer
2014 CCCC
http://bit.ly/playuxtheory
Composition in a New Scale: Play UX Design Thinking in Online Writing Instruction (OWI) by Sherry Jones and Daniel Singer is licensed under a
Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. Based on a work at http://slideshare.net/autnes.

2. Context
● Findings of the CCCC Committee for Best Practices in
Online Writing Instruction (OWI).
● Proliferation of both MOOC (massive open online
course) and SPOC (small private online course) writing
instruction.
● Rise of Game Studies and Play in education.
● Need for Access, Inclusion, and Immersion therein.

3. Play UX Designed Courses:
rgMOOC and BizWrit, Inc.

4. MOOC with Play UX - rgMOOC
rgMOOC Headquarters in Minecraft by Sherry Jones & Stephen Getter
“rgMOOC’s course
design is based on
the gMOOC theory
that applies game
and play principles
to the design of
MOOCs to enhance
learning.”
“gMOOC is an
overarching theory
that includes Play
UX as a pedagogical
topos.”

5. SPOC with Play UX - BizWrit, Inc.
BizWrit, Inc. Design by Daniel Singer
Breadcrumb
Navigation

6. What is UX Design Thinking?
UX Design Thinking addresses the needs and wants of
the intended user (and this could include the study of
user-psychology, usability, information infrastructure, color
and media theories), to optimize “pleasantness” and
“accessibility” of the interface for the user.
UX Design Thinking on OWI Course Design?

7. rgMOOC - Play UX Interface
rgMOOC Design
by Sherry Jones
Course
Weeks on
Frontpage

8. What is Play UX Design Thinking?
Whereas UX Design Thinking focuses on the elements of
“pleasantness” and “accessibility” in design
considerations, Play UX Design Thinking reconsiders
‘pleasantness’ and ‘accessibility’ as “play” and
“inclusion.”
Play UX Design Thinking on OWI Course Design?

9. Play UX Design Thinking and Immersive Inclusion?
“Immersive Inclusion” [is] an experience in which one
loses a sense of one’s own physical body while navigating
the magic realism of digital space with one’s virtual self (i.
e. Immersion); And, one gains a sense of meaningful
participation within a community of participants and its
discourse while being immersed (i.e. Inclusion).
(Jones & Singer)

10. rgMOOC - Communiqué from “Agent” Avatar
rgMOOC Design
by Sherry Jones
Agent
Hamster
(Avatar-Led
Instruction)

11. rgMOOC - Story within Game
rgMOOC Design by Sherry Jones
Story of The Game Mole by Stephen Getter
The Game
Mole’s
Avatar &
Story
Secret
Video
Intel

12. BizWrit, Inc. - Communiqué from the “Instructor” Avatar
BizWrit, Inc. Design by Daniel Singer
Email from
“Instructor”
(Avatar-Led
Instruction)

13. ● MOOC and SPOC
● Open/Private Access and OER
● Play UX Topoi (beyond Scale) may include:
-- Play (Role-Play, Choice)
-- UX and the Interface
-- Game-Based Learning (Analog or Digital Games)
-- Gamification (Game Mechanics and Dynamics)
-- Narrative Content
-- Media
Scale Is Only ONE Topos of Play UX

14. Video Tour of the rgMOOC Interface

15. Questions? Comments?
Sherry Jones
Philosophy, Rhetoric, Game Studies
sherryjones.edtech@gmail.com
@autnes
Portfolio
Daniel Singer
Rhetoric and Writing Theory
daniel.l.singer@colorado.edu
Portfolio
Access Slideshow: http://bit.ly/playuxtheory