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1. Create a Card
Lead Generation Program

2. Agenda
What is Create a Card?
Partner Benefits
The User Experience
Qualified Lead Generation
How to Create a Link

3. What is Create a Card?
Create a Card is a lead generation tool that
provides a complete ID solution based on an end
user’s selected card type, durability, security and
quantity needs.

4. What is Create a Card?
• Independent sales tool
• Instant qualified lead generator
• Teaches end users about Fargo Secure Materials

5. Create a Card Benefits
• Designed to help you to sell custom,
high-value, high-profit Fargo materials
• Independent 24/7 sales tool
• Helps shorten the sales cycle

6. Create a Card Benefits
• You receive all leads that originate from your
Web site.
• ROI = 100%. No investment required. No out
of pocket costs.
• Customized - focus on individual needs.
• Differentiates you from competitors who just
quote printer prices.

7. How it Works: The User Experience

8. Help Me Choose – 1. Select Card Type

9. Help Me Choose – 2. Select Durability

10. Help Me Choose – 3. Select Security

11. Help Me Choose – 4. Select Quantity

12. Help Me Choose – Receive Solutions

13. User Creates Login

14. User Enters Contact Info

15. User Receives Partner Information

16. Partner Notification
You receive an e-mail
with a link to
fargopartner.com.
The Lead Specific tab
contains link to the end
user’s design.

17. Partner Views Summary of User’s Card

18. Setting Up Create a Card Link
1. Log in to Fargopartner.com.
2. Go to: Sales ToolsWeb ToolsCreate a Card.
3. Copy the text link and paste it onto your site.
4. (Optional) You may choose to personalize
Create a Card with your company’s logo: E-mail
a JPG of your logo to Andy Tesch (
atesch@fargo.com).
5. Begin receiving leads.

19. Win/Win/Win
• Your company sells custom, high-profit materials
in addition to the printer.
• Your salespeople receive qualified leads allowing
them to focus on customer needs and shorten the
sales cycle.
• Your customers receive a complete ID solution.

20. Create a Card Promotion
Each partner that adds a Create a Card link to their
homepage by March 3rd
, 2007 will receive:
• 50% off the origination of a Custom Secure
Holographic Overlaminate
- OR -
• $1000 off the origination of a Custom High
Secure Holographic Overlaminate.
Orders to be placed by April 30th
, 2007.

21. Create a Card
Contact your Fargo Sales Manager with any
additional Create a Card Questions.