Google has been cracking down on poor quality and duplicate content and spam, and its latest algorithm update, the Penguin is proof that Google will still not go easy of people doing black hat SEO techniques. For the umpteenth time, Google keeps reminding the online masters and content developers to stopping stuffing the World Wide Web with spam and poor and duplicate contents or else face the risk of getting penalised or banned. How important is original content anyway for websites?

1. Original Website Content: How Important Is It to Your Website
Google has been cracking down on poor quality and duplicate content
and spam, and its latest algorithm update, the Penguin is proof that
Google will still not go easy of people doing black hat SEO techniques.
For the umpteenth time, Google keeps reminding the online masters
and content developers to stopping stuffing the World Wide Web with
spam and poor and duplicate contents or else face the risk of getting
penalised or banned. How important is original content anyway for
websites?
Web Design Sydney | SEO Marketing Sydney
www.smoothcorporate.com.au
Software Development Sydney

2. With search engine results changing constantly and new information
always coming in, there needs to be new piece of information, which
has to be strikingly original. It can be in the form of articles or blog
posts, videos, images or even info graphics. This you should consider
when you design a website or have one created by an expert
web design Sydney expert.
Web Design Sydney | SEO Marketing Sydney
www.smoothcorporate.com.au
Software Development Sydney

3. Where is the place to post unique content? Where else than on your
website or blog? How often should you post? Well, as frequently as
you can if you do not want to lose your first page ranking. If you have
new information, you should post it immediately as online users are
always hungry something new.
Web Design Sydney | SEO Marketing Sydney
www.smoothcorporate.com.au
Software Development Sydney

4. The could be over 500 million websites on the Internet, so this means
there are billions of billions of content out there, and there could be
millions of million competing in your niche. With such a huge number,
you might think you can go away unnoticed if you copy information
from another website and pass them off on your own site as your own.
But no, Google will always continue to police the results for plagiarised
(duplicate) content and will not hesitate to drop rankings of yours and
the other websites.
Web Design Sydney | SEO Marketing Sydney
www.smoothcorporate.com.au
Software Development Sydney

5. Plagiarism cannot only affect your rankings but also ban your site
permanently, and for your act, you can even get other websites in hot
water. You should be aware of this if you do not want to see yours and
other’s sites penalised or banned in the search engine rankings. How
can you avoid this?
Web Design Sydney | SEO Marketing Sydney
www.smoothcorporate.com.au
Software Development Sydney

6. This is quite simple: You should rewrite the content. For instance, you
are selling a certain product through your online store and there is
information about it from your supplier’s website. With the
information you can get, you should have the effort to rewrite them to
create a unique content. Do not copy everything into your site. The
same thing goes with news clips, articles and blog posts.
Web Design Sydney | SEO Marketing Sydney
www.smoothcorporate.com.au
Software Development Sydney

7. Reword or rewrite: This you should do even if you have two different
sites for a same business or niche in two different locations. These
sites could contain duplicate content, text and images, right? You have
plagiarised yourself by producing duplicate content. Still, Google can
pick this and penalise both your sites. By rewriting your content, not
only you bring in a bit of originality into your website, but also can
insert your target keywords into your original content.
Web Design Sydney | SEO Marketing Sydney
www.smoothcorporate.com.au
Software Development Sydney

8. SEO Sydney specialists should not stand in Google’s mission to provide
online users information that are relevant to their search terms and
access them to websites that have quality content. Best we can do is
not to litter Google and other search engines with too much spam and
poor quality content.
Web Design Sydney | SEO Marketing Sydney
www.smoothcorporate.com.au
Software Development Sydney