I have been told that in writing articles for the web, the keyword should not be mentioned more than three times in the whole article. Many times I was told not to stuff an article or web copy with too much keywords or else Google will pan or penalise our websites. Anyway, it’s not good to read a copy with too many keywords and SEO purpose would be served well if they are place in the strategic parts of the article, let’s say, the title, early portion of the first paragraph and the last paragraph.

1. Don’t Over-Optimise Your Website: The Issues with Over-Optimisation
www.smoothcorporate.com.au

2. Web Design Sydney | SEO Marketing Sydney Software
www.smoothcorporate.com.au
Development Sydney
I have been told that in writing articles for the web, the keyword should not be
mentioned more than three times in the whole article. Many times I was told not to
stuff an article or web copy with too much keywords or else Google will pan or penalise
our websites. Anyway, it’s not good to read a copy with too many keywords and SEO
purpose would be served well if they are place in the strategic parts of the article, let’s
say, the title, early portion of the first paragraph and the last paragraph.

3. Web Design Sydney | SEO Marketing Sydney Software
www.smoothcorporate.com.au
Development Sydney
Last year, search engine giant Google introduced the Panda update to fend off over-
optimisation and content of poor quality to help improve search engine results and
encourage users to come up with quality original content.

4. Web Design Sydney | SEO Marketing Sydney Software
www.smoothcorporate.com.au
Development Sydney
Google had too much of over-optimised websites and duplicate content that it decided
to get strict and change the way how the search results get in – even if they have to
ban or penalise websites. This does not mean search engine optimisation (SEO) is dead.
It did open the door to more quality sites and content.

5. Web Design Sydney | SEO Marketing Sydney Software
www.smoothcorporate.com.au
Development Sydney
The first phase in any SEO plan is on-site optimisation. This involves:
- Conducting keyword research for each page of the website
- Write meta tags, descriptions, H1 and H2 tags and page content to include the
targeted keywords

6. Web Design Sydney | SEO Marketing Sydney Software
www.smoothcorporate.com.au
Development Sydney
On-page optimisation is good for a website because it sets your preference according
to your market. Too bad there are SEO specialists who resort to unethical means of
optimisation to get higher ranking quickly, to the extent that they stuff too much
keyword in a copy. This is not the way how SEO should work. What are the things you
should avoid when you optimise a website? Here are a few things you should take note
of.

7. Web Design Sydney | SEO Marketing Sydney Software
www.smoothcorporate.com.au
Development Sydney
Too Many Keywords
Stuffing keywords is the primary method of over-optimization and one good cause to
get your website penalised. There is no reason to force 10 keywords into the title tag
and Meta description or into a paragraph of your web copy.

8. Web Design Sydney | SEO Marketing Sydney Software
www.smoothcorporate.com.au
Development Sydney
Make your copy an accurate piece of information – it should be short and sweet and
direct to the subject. Only put in the keywords when necessary without having to
worry about your keyword density. You should know how to use your targeted
keywords.

9. Web Design Sydney | SEO Marketing Sydney Software
www.smoothcorporate.com.au
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Confusing SEO with Spamming
Link building is good for SEO, but please do not spam – you are giving SEO a bad name.
This happens most often in off-site optimisation. It is essential to improve search
engine rankings, but you should not be getting links from irrelevant websites. Please do
not overdo your SEO.

10. Web Design Sydney | SEO Marketing Sydney Software
www.smoothcorporate.com.au
Development Sydney
Too Many Links
Do not get obsessed with high Google Pagerank. Do not try to put in excessive
outbound links on a single page. This is also the same with web articles. If you need to
link to many sites, place them on separate pages.

11. Web Design Sydney | SEO Marketing Sydney Software
www.smoothcorporate.com.au
Development Sydney
These are just the few of the problems of over-optimisation. I will include more in my
next articles. Meanwhile, do not hesitate to contact a reliable SEO Sydney specialist to
have your website optimised according to ethical standards.