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Building a bridge using web 2.o Information and communication technologies seminar Ray Stephens, Moreland Hall                                 22nd Aug 2011
Web 2.0 @ Moreland Hall To provide a multi-faceted model for integrating Web 2.0 and other ICT-based approaches within all service areas at Moreland Hall.   To increase the agency’s capacity to engage with and respond to the needs of potential service users and community members.
Why do we need to get involved?
What is web 2.0?
Where to start Quick poll:  Does your work block access to social media? Facebook Youtube Twitter Ning Why?  Does it work?
180 friends and fans
Twitter Twitter ye not(Nigel Brunsdon – Injecting Advice)
Marketing you need to engage them in dialogue. Don’t be a one-way information channel. Talk to your customers. Answer their questions and address their concerns. Bonus points if you can give your company a unique personality while doing that. Be funny, snarky, sweet, comforting—whatever best fits your brand image.
Before
Now
DrugInfo seminar: Building a bridge to get over it: bringing treatment services and users closer together with Web 2.0
DrugInfo seminar: Building a bridge to get over it: bringing treatment services and users closer together with Web 2.0
DrugInfo seminar: Building a bridge to get over it: bringing treatment services and users closer together with Web 2.0

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DrugInfo seminar: Building a bridge to get over it: bringing treatment services and users closer together with Web 2.0

  • 1. Building a bridge using web 2.o Information and communication technologies seminar Ray Stephens, Moreland Hall 22nd Aug 2011
  • 2. Web 2.0 @ Moreland Hall To provide a multi-faceted model for integrating Web 2.0 and other ICT-based approaches within all service areas at Moreland Hall. To increase the agency’s capacity to engage with and respond to the needs of potential service users and community members.
  • 3. Why do we need to get involved?
  • 4. What is web 2.0?
  • 5. Where to start Quick poll: Does your work block access to social media? Facebook Youtube Twitter Ning Why? Does it work?
  • 6.
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  • 10. Twitter Twitter ye not(Nigel Brunsdon – Injecting Advice)
  • 11. Marketing you need to engage them in dialogue. Don’t be a one-way information channel. Talk to your customers. Answer their questions and address their concerns. Bonus points if you can give your company a unique personality while doing that. Be funny, snarky, sweet, comforting—whatever best fits your brand image.
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  • 15. Now