Consistent, Persistent, and Engaging: The three principles of effective content marketing for your online project.

1. Community
Building 2013
Consistent, Persistent, Engaging
Thoughts on your community in 2013
Austin W. Gunter
Austin W. Gunter
Content + Community
@austingunter
email: austin@wpengine.com

2. INTRODUCTION
This presentation is meant to provide lessons and examples for how to
grow an online community using the most recent tools in Content and
Social Marketing. It’s essential to address your audience with the right
content before you get started.
Some things before we start.
Austin W. Gunter
Content + Community
@austingunter
email: austin@wpengine.com

3. Getting to Know
Austin Gunter
•Texas, Expatriated to San Francisco
•Community-builder from birth
•Writer by DNA
•Drinks too much Yerba Maté
•Works for WP Engine
Austin W. Gunter
Content + Community
@austingunter
email: austin@wpengine.com

4. SO WHAT THE HECK IS WITH ALL
THESE SOCIAL NETWORKS?
(and why should you care?)
Austin W. Gunter
Content + Community
@austingunter
email: austin@wpengine.com

5. Austin W. Gunter
Content + Community
@austingunter
email: austin@wpengine.com

6. Austin W. Gunter
Content + Community
@austingunter
email: austin@wpengine.com

7. Austin W. Gunter
Content + Community
@austingunter
email: austin@wpengine.com
HOW MANY DO YOU
REALLY NEED??

8. Austin W. Gunter
Content + Community
@austingunter
email: austin@wpengine.com
ALL THE
THINGS!!!

9. THE SOCIAL COMMUNITY
PROCESS (SIMPLIFIED)
STEP 1
Identify who your
ideal community
members are
STEP 2
Discover what
social networks
they hang out on
STEP 3
Automate the
process of
delivering content
to them!
Austin W. Gunter
Content + Community
@austingunter
email: austin@wpengine.com

10. Austin W. Gunter
Content + Community
@austingunter
email: austin@wpengine.com

11. Austin W. Gunter
Content + Community
@austingunter
email: austin@wpengine.com

12. Austin W. Gunter
Content + Community
@austingunter
email: austin@wpengine.com
YouTube
Twitter
Reddit
Facebook
Pinterest
1 Billion Users
200 Million Active
43 Million
1.06 Billion
48.7 Million

13. Austin W. Gunter
Content + Community
@austingunter
email: austin@wpengine.com
YOU ONLY HAVE SO MUCH
TIME (SERIOUSLY)

14. Austin W. Gunter
Content + Community
@austingunter
email: austin@wpengine.com

15. Austin W. Gunter
Content + Community
@austingunter
email: austin@wpengine.com

16. Austin W. Gunter
Content + Community
@austingunter
email: austin@wpengine.com

17. Austin W. Gunter
Content + Community
@austingunter
email: austin@wpengine.com
Nobody likes LuluLemon on
Facebook until they’re sitting at
the computer, wearing yoga
pants....

18. Austin W. Gunter
Content + Community
@austingunter
email: austin@wpengine.com

19. Austin W. Gunter
Content + Community
@austingunter
email: austin@wpengine.com
<a rel=”author” href...></a>
SEO AUTHORSHIP

20. Austin W. Gunter
Content + Community
@austingunter
email: austin@wpengine.com

21. Austin W. Gunter
Content + Community
@austingunter
email: austin@wpengine.com

22. THANK YOU
Austin W. Gunter
Content + Community
@austingunter
email: austin@wpengine.com