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SEO for Small Business
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3. 90% of sites are still brochure sites- 1 way, (“static”)- no interaction- not grabbing emails (#1 goal)- flash, html, not updated, not SEO’d –
4. YOUR SITE1. Are you on the 1st page of Google for your ‘golden phrase’? (Y/N/sometimes)2. Are you #1 result ? (Y/N/sometimes) 3. Does your site load in under 5 seconds? (Y/N)4. Is the info all up to date? (Y/N/sometimes) 5. Is there something on your site that changes? (Y/N) 6. Are you proud of your site? (Y/N) 7. Has your site been optimised (redesigned) for mobiles? (Y/N) 8. Do you get leads/enquiries off YOUR site? (Y/N/sometimes) 9. Does your site interact with your social media? (Y/N) 10. Do you regularly collect email addresses of visitors to your site? (Y/N/sometimes) Yes = 3 (for Yes/No Sometimes) or 1 Sometimes = 1 No = 0
5. YOUR SITEScore: 16+ fantastic! 10-15 needs help, but OK 5-9 poor, needs urgent help! <5 thanks for being honest, but take the site down now!!!
6. “Dynamic” sites- powered by database (CMS)- update DB, updates site- interactive, social media- local info (blogs, …)- mobile, apps (smart phones, iPhone, iPad)
7. Why have a site?1. Branding2. Differentiation3. Your listings only4. Your message, in control5. Power of the media, broadcasting
13. 7. PPC – Google8. Partnerships9. Linking…. BIG GAP between #9 and # 10!!! ….10. PR, events, editorials, awards11. Ads
14. Before we move on…My Site?AUDIT - Where are we? PLAN – Where do we want to be?ACTION – What are we going to do about this?
15. FACTS- 90% web sessions begin with a search- 85% of ALL traffic is referred via a search engine- Google Australia = 300,000 searches/min- 61% of searches result in OFFLINE purchasesand Google is 87% of all search in Aus89% of all clicks are from SEO (not PPC)
16. Google Eyes (SEO)- reads text, can’t read images- hates flash, frames- reads top left to bottom right- reads title tag- reads <H1> <H2>.. Tags- reads text on page- loves to see updates of text, and links IN
17. PLUS- being updated- relevancy- popularity- older- larger- site maps- submission- blog
18. PLUS- alt tabs on images- RSS feeds- social media- well named links- dummy sites- keyword analysis- check analytics…
26. URL Rewriting- creating dynamic SEO friendly web addresses (instead of ‘Egyptian script mumbo jumbo’!)www.yournamecom.au/real-estate/subiaco/address
27. MYTHS Meta keyword Tag white text on white background multiple domains resubmitting weekly doorway pages
28. SNAKE OIL SALESMEN Google endorsed partner Link outs are good SEO is a black art Guarantees for Page 1 ranking It’s just so easy! Small text We get you on hundreds of search engines!
29. Search Engine Marketing (SEM) - beyond SEO, what else can you do?1. Google Adwords2. Facebook Ads- CPM = cost per thousand impressions - CPC = cost per click- CTR = click through rate
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31. FB Advertising vs Google Adwords (Pay Per Click – PPC) Google ads: Search terms Ppl declare hand Bid for phrases WA only, time of day