2. 

4. Costumers’ profile







“Cultured, fashionable guests”
“Savvy”
“Cosmopolitain”
Searching for a new experience
Early 30s to 50
Business stay
(Londonfashionweek, 2013).
(Telegraph, 2013)

5. Customer’s awareness

•
•
•
•
Word of mouth
Social network
Email
Online and printed advertising
ME London
336-337 The Strand
London WC2R 1HA

6. Customer’s
consideration

 Prior booking, the customer
can judge of the hotel’s quality
by clicking on the ME London
reviews in Trip Advisors.

7. Customer’s
consideration

 Trip advisors also provides
a full list of competitor
hotels, ranked by their
number of stars, location,
reviews, facilities…

8. Intent

 Hotel Website :
http://www.melia.com/en/hotels/unitedkingdom/london/me-london/index.html

9. Intent

 Once the choice of the hotel has been made. A first
intent of purchase will be made through the hotel
webpage.
• Range,
• Price,
• Availabilty
Will be the next
steps to be
considered

10. Decision to purchase

 Further Discounts or
offers can be searched on :





Bookingbuddy.co.uk
Booking.com
Londontown.com
Skiddle.com
Ebookers.com