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Get Your Message to the Masses: Social Media and Mass Antibiotic Dispensing Campaigns

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Communicating during emergencies can be difficult, and large-scale emergencies can pose more expansive challenges when it comes to communicating public information. This session teaches participants how to harness social media tools for a mass antibiotic dispensing campaign where the public will need to go to a point of dispensing site to receive life-saving medicine. In addition, participants will learn the advantages of social media tools and how to develop a message strategy for using these tools. Social media efforts on public health topics are used to illustrate best practices.

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[object Object],[object Object],[object Object],[object Object],[object Object],Get Your Message to the Masses: Incorporating Social Media into Mass Antibiotic Dispensing Campaigns
OMB Disclaimer ,[object Object]
Objectives ,[object Object],[object Object],[object Object]
Workshop Agenda ,[object Object],[object Object],[object Object],[object Object]
DSNS Mission ,[object Object]
Time is Critical! Shorter (1-2 Days) Longer (4+ Days) DURATION of Campaign Hours Days Lives Lost More Fewer DELAY in Detection
Pills In People Local Level ,[object Object],[object Object]
Redefining Readiness If the head of your local government and officials from the health department announced that you and everyone else who lives in your school district should go to the nearest public high school to get the smallpox vaccine, which one of the following would you do? ,[object Object],[object Object]
First Impressions Research indicates: The first message received on a subject sets the stage for comparison of all future messages on that subject. Get your message out quickly and accurately. ,[object Object],[object Object],[object Object]
H1N1 Flu Information Sources Internet Local TV news Newspapers National network TV news Cable news ,[object Object],[object Object]
What is Social Media? ,[object Object],[object Object],[object Object]
Why Social Media? ,[object Object],[object Object],[object Object],[object Object]
Benefits of Using Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use of Social Media in Emergencies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: www.nydailynews.com
Hop on the Bandwagon Source: www.newmediachatter.com
Incorporating Social Media into MAD Campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object]
STEP ONE: Plan Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Incorporating Social Media into MAD Campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object]
STEP TWO: Develop the Message ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pre-event Messages ,[object Object],[object Object],[object Object],[object Object],Do you have an emergency kit?
Important Information to Include in Messages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Criteria for Message Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Activity #1: Develop a Social Media Message ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Incorporating Social Media into MAD Campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object]
STEP THREE: Select Tool(s)
Social Media Tools for COMMUNICATION
Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Microblogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Microblogs (continued) ,[object Object],[object Object],[object Object]
Social Networking Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networking Sites (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networking Sites (continued) ,[object Object],[object Object],[object Object],[object Object]
Events ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Widgets ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Bookmarking Sites ,[object Object],[object Object],[object Object],[object Object],[object Object]
RSS Feeds ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Tools for COLLABORATION
Wikis (Wikipedia) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Email Groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Tools for MULTIMEDIA
Image/Video Sharing Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Image/Video Sharing Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Podcasting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OTHER Tools for Enhancing Communication Plans
Electronic Alerts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Buttons and Badges ,[object Object],[object Object],[object Object],[object Object],[object Object]
eCards and eGames ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Virtual Worlds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CDC Social Media Tools Guidelines & Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ACTIVITY #2: Selecting the Most Suitable Tool for Your Message ,[object Object],[object Object],[object Object],[object Object],[object Object]
Incorporating Social Media into MAD Campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object]
STEP FOUR: Implement! ,[object Object],[object Object],[object Object]
Twitter: How to Tweet
Twitter (continued) ,[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object]
YouTube YouTube: www.youtube.com/t/community_guidelines
YouTube Formats for Uploading ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Podcasting: Dos and Don’ts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Incorporating Social Media into MAD Campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object]
STEP FIVE: Expand Use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Dilemma … ,[object Object],[object Object],[object Object],[object Object]
Social Network Aggregators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Build Momentum … and Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Continual Evolution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engage the Audience ,[object Object],[object Object],[object Object],[object Object]
Listen to Your Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges/Barriers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Develop a Policy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Policy Examples ,[object Object],[object Object],[object Object]
Measuring the Effects of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keys to Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keys to Success (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Take Home Message ,[object Object],[object Object]
 
[object Object],Allison Cain Kelly Hughes [email_address] [email_address] 404-639-2272 404-639-1243 www.cdc.gov/socialmedia www.bt.cdc.gov/stockpile/extranet
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Get Your Message to the Masses: Social Media and Mass Antibiotic Dispensing Campaigns