Knowing what users look for and when is important not only for optimizing marketing (when to advertise and what message), but also for other aspects of the business such as manufacturing, inventory, and logistics.”

1. What People
Buy and When
Dr. Augustine Fou
http://www.linkedin.com/in/augustinefou
http://www.slideshare.net/augustinefou
June 14, 2012 1

2. January – Diet/Exercise
June 14, 2012 2

3. February - Valentines
chocolate covered strawberries
chocolate covered cherries
June 14, 2012 3

4. May – Mother’s Day
June 14, 2012 4

5. Spring – Swing Sets
June 14, 2012 5

6. Summer - Barbecue grills
June 14, 2012 6

7. Black Friday - HDTVs
June 14, 2012 7

8. November – basketball shoes
June 14, 2012 8

9. December – Ice Skates
June 14, 2012 9

10. Christmas - Hess Truck
June 14, 2012 10

11. So What?
“Knowing what users look for and when is
important not only for optimizing marketing
(when to advertise and what message), but
also for other aspects of the business such
as manufacturing, inventory, and logistics.”
- Dr. Augustine Fou
June 14, 2012 11

12. Dr. Augustine Fou – Chief Digital Strategist
“I advise clients on shifting their
marketing mix among traditional
and digital tactics, and unifying
them to work optimally together.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.slideshare.net/augustinefou
LinkedIn: http://www.linkedin.com/in/augustinefou
June 14, 2012
acfou@mktsci.com 12