State of Social Media Advertising 2013 by Augustine Fou Digital Consigliere
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State of Social Media Advertising 2013 by Augustine Fou Digital Consigliere
- 1. State of Social Media Marketing 2013 Dr. Augustine Fou http://linkd.in/augustinefou April 2013 -1- Augustine Fou
- 2. Total Social Media Ad Spend 2014 - $6.8 billion 2015 - $8.3 billion 2016 - $9.2 billion Source: BIA/Kelsey, Nov 2012 -2- Augustine Fou
- 3. Social (Desktop vs Mobile) Source: BIA/Kelsey, Nov 2012 -3- Augustine Fou
- 4. 2013 Social (Display vs Native) BIA/Kelsey defines native social advertising as “branded content integrated directly within a social network’s standard user experience (i.e., the Facebook newsfeed or Twitter stream), rather than positioned in reserved advertising real estate.” Source: BIA/Kelsey, April 10, 2013 -4- Augustine Fou
- 5. US Local vs National Ad Source: BIA/Kelsey via eMarketer, April 10, 2013 -5- Augustine Fou
- 6. US Social Media Ads, by Type Source: BIA/Kelsey via eMarketer, April 10, 2013 -6- Augustine Fou
- 7. Social Media Desktop vs Mobile Source: BIA/Kelsey via eMarketer, April 10, 2013 -7- Augustine Fou
- 8. Related Articles Percent of Ecommerce from Mobile By: Augustine Fou, March 27, 2013 Social Media is Longer Lasting By: Augustine Fou, Mar 11, 2013 Social Media Marketing Done Right By: Augustine Fou, April 3, 2012 Digital is a Philosophy By: Augustine Fou, March 31, 2011 -8- Augustine Fou
- 9. Dr. Augustine Fou – Digital Consigliere “Social media advertising should be more than just sticking banner ads on social networks; and it should be more than „native ads‟ in-feed. Advertisers should stimulate social actions so their fans can carry their message forward.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou -9- @acfou Augustine Fou
- 10. APPENDIX - 10 - Augustine Fou
- 11. May 2012 US Social Ad Spend Source: BIA/Kelsey, May 2012 - 11 - Augustine Fou
- 12. May 2012 Social (Local vs National) Source: BIA/Kelsey, May 2012 - 12 - Augustine Fou