1. State of Mobile
Video Ads 2013
Dr. Augustine Fou
http://linkd.in/augustinefou
April 2013
-1- Augustine Fou

2. YoY Increase
Source: Adobe Digital Video Benchmark 2012 Review
-2- Augustine Fou

3. Social Media
Source: Adobe Digital Video Benchmark 2012 Review
-3- Augustine Fou

4. Video Ad Click Rate
Source: Adobe Digital Video Benchmark 2012 Review
-4- Augustine Fou

5. Complete Ad Views
Source: Adobe Digital Video Benchmark 2012 Review
-5- Augustine Fou

6. Share of Video Starts
Source: Adobe Digital Video Benchmark 2012 Review
-6- Augustine Fou

7. Video View Rates
Source: Adobe Digital Video Benchmark 2012 Review
-7- Augustine Fou

8. Days and Devices
Phones throughout the week Tablets on the weekend
Source: Adobe Digital Video Benchmark 2012 Review
-8- Augustine Fou

9. Related Articles
The PC Market is Getting Destroyed
By: Augustine Fou, January 17, 2013
Smartphone Penetration Exceeds 50 Percent
By: Augustine Fou, Mar 21, 2013
Percent of Site Traffic from Mobile
By: Augustine Fou, March 30, 2013
Digital is a Philosophy
By: Augustine Fou, March 31, 2011
-9- Augustine Fou

10. Dr. Augustine Fou – Digital Consigliere
“As more users move to mobile; sites and
advertisers need to adapt to serve them.
Display ads and video ads are still a
distraction; what else can advertisers
provide that is of greater value to users?”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou
- 10 - @acfou Augustine Fou