1. SHOW ME
Don’t Tell Me
Dr. Augustine Fou
http://linkedin.com/in/augustinefou
Marketing Science Consulting Group, Inc.

2. If someone says he’s a foodie…
“I’m a foodie”
but…
…but is Mayor of a McDonald’s on FourSquare
November 15, 2012 2

3. Was it a great article?
A more valuable story is one that gets shared most
# of views # of shares
November 15, 2012. 3

4. Was it really 5-stars?
More reviews and more recent reviews are important
10 reviews 378 reviews
November 15, 2012. 4

5. So what?
“Modern users are getting really savvy.
They look for clues in order to judge the
credibility of the information they are
seeing. What are you doing in your
marketing to give them that context?”
- Dr. Augustine Fou
November 15, 2012 5

6. Dr. Augustine Fou – Chief Digital Strategist
“I show clients how they need to
evolve their advertising and
marketing in the new digital
world.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou
Slideshares: http://www.slideshare.net/augustinefou
LinkedIn: http://www.linkedin.com/in/augustinefou
November 15, 2012 acfou@mktsci.com 6