U.S. Consumers' time spent with major media continues to consolidate in digital. Also, over the next few years when TV content is delivered through data or other digital devices like smartphones, the distinction between TV and digital will blur further.

1. Augustine Fou- 1 -
Time Spent w/ Major Media

2. Augustine Fou- 2 -
Time Spent TV vs Internet
In 2013 share of
time spent per day in
Digital
(314 mins or 5.2 hrs)
exceeded share of
time spent on
TV
(271 mins or 4.5 hrs)

3. Augustine Fou- 3 -
Consumer Media Time 2014
TV – 4.5 hrs per day
Internet – 2 hrs per day
Video – 26 mins per day
Source: Nielsen Digital Consumer Feb 2014

4. Augustine Fou- 4 -
Dr. Augustine Fou – Chief Digital Strategist
“As more users shift their consumption
online, TV advertisers should more
rapidly shift ad spend to digital video as
well, to achieve a variety of benefits and
advantages such as more real-time
feedback and conversion metrics.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
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