Crowdsourcing is very useful in certain cases. And its use is on the rise.

1. Crowdsourcing
2014 Update
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Dr. Augustine Fou
acfou @mktsci .com
May 2014

2. Crowdsourcing
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Interest in crowdsourcing continues to go up
Google Insights: “crowdsourcing”

3. Line (2014)
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Line’s user-created stickers rakes in $1.5m in revenues
Messaging app Line opened a marketplacein April that lets anyone create
and sell their own stickers, with sales starting on May 8.
http://thenextweb.com/apps/2014/06/11/chat-app-line-rakes-in-1-5m-in-just-one-month-of-users-creating-and-selling-their-own-stickers/

4. Stanford (2014)
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Uses Twitter to track earthquakes
They've conducted
research showing
that geotagged tweets
can help model the
effects of a quake
while it's happening.
When you combine
geological data with
the volume of related
tweets within a given
radius, it's easier to
determine the
intensity of tremors
and accurately track
how they spread.
http://www.engadget.com/2014/05/02/using-tweets-for-earthquake-models

5. LAPD (2014)
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Crowdsourcing photo and video evidence
Source: http://www.engadget.com/2014/05/03/lapd-has-a-new-tool-for-evidence

6. NASA (2014)
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NASA seeks help for asteroid capture mission
NASA is offering $6
million to help solve
big questions facing
asteroid
capture mission

7. http://www.marketingcharts.com/wp/on
line/marketers-get-involved-in-
innovation-some-turn-to-social-media-
for-ideas-24636/
Innovation via Crowdsourcing
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8. So What?
“For subjective things like design, more
is not necessarily better; for other
things which depend on larger numbers
(e.g. to be statistically significant)
crowdsourcing can plan a crucial role.”
- Dr. Augustine Fou
Augustine Fou- 8 -

9. Dr. Augustine Fou – Chief Digital Strategist
“I analyze trends and advise
clients on getting out in front
of them, rather than be a
victim to them.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou
Slideshares: http://www.slideshare.net/augustinefou
LinkedIn: https://www.linkedin.com/today/author/84444-augustinefou
Augustine Fou@acfou

10. Related Slideshares
Crowdsourcing, Crowdfunding, Fads?
By: Augustine Fou, March 26, 2012
Do Different: Experiential Marketing
By: Augustine Fou, October 22, 2012.
Innovation Old and New
By: Augustine Fou, January 9, 2013.
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