How b2b companies use content marketing; what are their top priorities in content marketing?

1. Augustine Fou- 1 -
Content Marketing
for B2B
Dr. Augustine Fou
September 2013

2. Augustine Fou- 2 -
Source: eMarketer April 2013
B2B Use of Content Marketing
91%
already
use it

3. Augustine Fou- 3 -
Source: eMarketer April 2013
Content Marketing Spending
54% plan to
increase or
“significantly
increase”
content
marketing
spending.

4. Augustine Fou- 4 -
Source: eMarketer April 2013
Objective of Content Marketing
“Engage
customers and
prospects, drive
sales, and educate
the market” are
top objectives of
content marketing.