Bot Generated Pages Sites Research by Augustine Fou
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Dr. Augustine Fou
acfou [at] mktsci.com
http://linkd.in/augustinefou
July 2014
Bot Generated
Pages, Sites, Content
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Bots Make Fake Websites
There has been a massive increase in fake websites using
plagiarized content and stuffed full with ads.
http://www.google.com/insidesearch/howsearchworks/fighting-spam.html
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Algo-generated Pages
Source:
http://www.highdefdigest.com/tags/s
how/Seiki_Digital
Characteristics:
• typically blog platform
• keywords optimized for each
post to attract organic traffic
• content plaigiarized from press
releases and other sites
• stuffed with display ads,
affiliate links or link bait
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Not Human-Readable
Characteristics
• Auto-generated by bots,
stuffed with search keywords
• To attract organic search traffic
• Not human readable (low
instance of natural phrases)
• Stuffed with affiliate links and
display ads
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Hundreds of Identical Sites
Source: more screen captures
http://picturesandbox.com/screengrab/grouped.php
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Bot Generated Facebook
on Facebook
using many of the same images and randomized content
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Dr. Augustine Fou – Digital Consigliere
“I advise clients on optimizing
advertising across all channels. One
main area of focus is reducing ad waste
due to fraud – fake impressions, clicks,
leads, and sales.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou
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Augustine Fou- 13 -
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