Predictions and outlook for 2014. Trends coming to fruition.

1. Augustine Fou- 1 -
2014
Outlook
Dr. Augustine Fou
http://linkd.in/augustinefou
acfou @mktsci .com
January 2014

2. Augustine Fou- 2 -
Wearables Take Wing
quantified self

3. Augustine Fou- 3 -
4k For Everyone
Every single hardware manufacturer had 4k
HDTVs to launch at CES 2014
Vizio 4k
50inch
$999
4k tv

4. Augustine Fou- 4 -
4K TV’s Starting $499
Source: Newegg April 2014

5. Augustine Fou- 5 -
Broadband Buckles
Source: Sandvine May 2013
Netflix already
consumes 1/3rd of
peak downstream
bandwidth in North
America.
It plans to stream
“House of Cards”
in 4k in 2014

6. Augustine Fou- 6 -
Game of Thrones Premier
crashes HBO servers
Source: GoT Premier Crashes HBO Go Engadget, April 7, 2014

7. Augustine Fou- 7 -
Privacy is Prioritized

8. Augustine Fou- 8 -
3D Print Anything
$499 3D Printer
Source: Engadget, Jan 7, 2014

9. Augustine Fou- 9 -
$200 Desktop 3D Printer
$200 3D Printer
Source: Engadget, April 7, 2014

10. Augustine Fou- 10 -
Thingternet “it’s aliiive”

11. Augustine Fou- 11 -
Context Becomes Central
User searches for “pizza”
… from smartphone around
noon in the city
User searches for “pizza”
… from desktop computer on
on Friday night in suburbs
Looking for
a place for
lunch
Looking for
pizza home
delivery
Context-aware search results are becoming more necessary
Keyword-based search is no longer enough; context is crucial to efficient finding

12. Augustine Fou- 12 -
Mo’ Chromebooks Less Macbooks
Source: NPD Dec 2013
Chromebooks already outsold
Apple Macbooks 5:1
Chromebooks - $199 - $299
iPads - $499
Macbooks - $999

13. Augustine Fou- 13 -
Marriott / IKEA
Hotel Chain
Moxy
Google winter Wonderlab
Armani Restaurant
Experiential Experiences
Brooks Brothers Steakhouse

14. Augustine Fou- 14 -
First World Cyber War
http://www.digitalattackmap.com/

15. Augustine Fou- 15 -
Dr. Augustine Fou – Digital Consigliere
“I study trends and advise clients and
investors on staying on trend or getting
out in front of them through rapid
innovation.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
@acfou
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