Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference in Orlando, FL October 15 -18, 2011.
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Semelhante a Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference
Semelhante a Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference (20)
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Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference
2. Michael Pranikoff
Global Director,
Emerging Media
PR Newswire
http://flavors.me/michaelpranikoff
michael.pranikoff@prnewswire.com
Twitter / @mpranikoff
Follow The Conversation on Twitter #PRSAICON
3. Disclaimer:
I am not a Guru. I am not an Expert.
All tips, recommendations, and ideas are from
reading, exploring, and learning anyway that I can. I
consider myself a B+ Student at best.
4. Embrace Your
Inner
Source: http://flic.kr/p/9vky1T
6. Engage opportunity across all channels
Social
Web sites
Search
Mobile
Video
sharing
CONTENT
Blogs
Microblogs
Print
Broadcast
7. Engage opportunity with all key audiences
Investors
The Media
Decision Bloggers
Makers
CONTENT
Influencers Consumers
Shareholders
12. Communications Comes
Into Focus
Companies want:
•Direct access to consumers
Public
•Opportunities to engage with Marketing
audiences
Relations
•Continuous Messaging that is
easy to share
•Analytics, ROI Investor
Relations
They want to communicate in a
way that combines PR, Marketing
and Advertising.
13. November 2010 “CMO Mandate: Adapt Or Perish”
Use The ADAPT Framework To Combat The Barriers Of Traditional Marketing
21. Trust Over Attention
Trust will continue to
replace attention as the
Currency of the web and
business. No one will pay
attention if they don’t trust
you.
22. Where do you generally go first for news about a company?
Then where do you go?
Source: Edelman Trustbarometer 2011
31. 94% of users tested clicked on a first
page search result. *
Only 6% of users clicked to the second
page of search results. *
The #1 ranking result garnered around 33%
of the total clicks. *
A separate study showed that 39% of
search users link search ranking to
company prominence. **
* - Chitika, Inc.
** - JupiterResearch
45. more multimedia = more views
Increase in average online views per
press release, when multimedia
elements are added.
Source: PR Newswire web analytics.
46. Which of these feeds would you look at on a
mobile device? This is why visuals matter
64. Michael Pranikoff
Global Director,
Emerging Media
PR Newswire
http://flavors.me/michaelpranikoff
michael.pranikoff@prnewswire.com
Twitter / @mpranikoff
Follow The Conversation on Twitter #PRSAICON
Notas do Editor
SEO is the foundation of social media. You cannot today put your stuff out on line and think social media is going to do it. Counted has to be found first before it can be shared. Think how you can drive through search.
When we as communicators distribute news online, we are often looking at raising the visibility of an issue or campaign. Visibility is one of those things that we have measured for a long time in clips and hits.
The old adage is still alive & well in terms of traditional and digital media. A photo tells a thousand words.Include an infographic (or two or three) with your releases. And, don’t forget the 80-word caption and an 80-character caption for the digital board in Times Square.
The old adage is still alive & well in terms of traditional and digital media. A photo tells a thousand words.Include an infographic (or two or three) with your releases. And, don’t forget the 80-word caption and an 80-character caption for the digital board in Times Square.
The old adage is still alive & well in terms of traditional and digital media. A photo tells a thousand words.Include an infographic (or two or three) with your releases. And, don’t forget the 80-word caption and an 80-character caption for the digital board in Times Square.
Send your news release out on a wire service. When you do so, make sure you are doing correct SEO properties, to drive back where you want them to go.
Send your news release out on a wire service. When you do so, make sure you are doing correct SEO properties, to drive back where you want them to go.