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Source: http://flic.kr/p/9pbgaj
Michael Pranikoff
        Global Director,
        Emerging Media
          PR Newswire
http://flavors.me/michaelpranikoff
michael.pranikoff@prnewswire.com

          Twitter / @mpranikoff




Follow The Conversation on Twitter   #PRSAICON
Disclaimer:
I am not a Guru. I am not an Expert.
All tips, recommendations, and ideas are from
reading, exploring, and learning anyway that I can. I
consider myself a B+ Student at best.
Embrace Your
                                      Inner


Source: http://flic.kr/p/9vky1T
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference
Engage opportunity across all channels
                                       Social

              Web sites
  Search
                                                  Mobile




   Video
 sharing
                          CONTENT

                                                      Blogs




       Microblogs
                               Print
                                                Broadcast
Engage opportunity with all key audiences
                                   Investors
             The Media



 Decision                                         Bloggers
  Makers

                         CONTENT




       Influencers                             Consumers


                               Shareholders
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference
Source: http://www.crankycreative.com/graphics-and-displays/
Communications Comes
        Into Focus
Companies want:

•Direct access to consumers
                             Public
•Opportunities to engage with           Marketing
 audiences
                          Relations
•Continuous Messaging that is
 easy to share

•Analytics, ROI                   Investor
                                  Relations
They want to communicate in a
way that combines PR, Marketing
and Advertising.
November 2010 “CMO Mandate: Adapt Or Perish”
           Use The ADAPT Framework To Combat The Barriers Of Traditional Marketing
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference
Answer The Question



Should I Follow You
People Don’t Want to Like….They Want to Love!




Credit: WIN-Initiative
Source: http://flic.kr/p/8HdcZT
Source: http://flic.kr/p/8HdcZT
Source: http://flic.kr/p/8HdcZT
Trust
Follow The Conversation on Twitter   #PRSAICON
Trust Over Attention
Trust will continue to
replace attention as the
Currency of the web and
business. No one will pay
attention if they don’t trust
you.
Where do you generally go first for news about a company?
                         Then where do you go?




Source: Edelman Trustbarometer 2011
Follow The Conversation Twitter Hashtag #PRSAICON
The Emerging Media Landscape
 User Generated
  Editorial




                  Consumer     Business
The Emerging Media Landscape
 User Generated
  Editorial




                  Consumer     Business
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference
Principles to Communicating
Your Message Today
• Make your content
 Accessible
• Make your content
 Easy To View
• Make your content
 Easy To Use
Building the Foundation
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference
 94% of users tested clicked on a first
      page search result. *

     Only 6% of users clicked to the second
      page of search results. *

     The #1 ranking result garnered around 33%
          of the total clicks. *

     A separate study showed that 39% of
      search users link search ranking to
      company prominence. **
* - Chitika, Inc.
** - JupiterResearch
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference
AGILE COMMUNICATIONS

THE PROCESS OF BEING QUICK TO
   LEARN, ADAPT, & IMPROVE.



Follow The Conversation on Twitter   #PRSAICON
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference
http://youtu.be/fToOx6Ft9o8
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference
http://youtu.be/GeLtUzSjETQ
Visibility




Photo credit: http://www.flickr.com/photos/fortphoto/1746927016/
THINK


   VISUALLY!
THINK
  This is how most companies and
organizations think about visualizing
            their message



          VISUALLY!
THINK


   VISUALLY!
more multimedia = more views
    Increase in average online views per
    press release, when multimedia
    elements are added.




Source: PR Newswire web analytics.
Which of these feeds would you look at on a
 mobile device? This is why visuals matter
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference
+



            Earned
Reach



                     Paid
                            Owned

    -
        -                           +
                Control
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference
Red = Link to PR
Newswire ARC

Green = Blog Post
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference
Make Your Content Directional
Make B2B Content WORK!
Source: Elliance, Inc.
Future IR
                      Presentations




Make Your Content Directional
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference
Finding The Right Balance




Source: http://flic.kr/p/6KA7xG
http://youtu.be/GS96dIVlE8s
Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference
Michael Pranikoff
        Global Director,
        Emerging Media
          PR Newswire
http://flavors.me/michaelpranikoff
michael.pranikoff@prnewswire.com

          Twitter / @mpranikoff




Follow The Conversation on Twitter   #PRSAICON

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Streaming The Brand: The Need, The Opportunity, The Impact – Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, at the PRSA 2011 International Conference

Notas do Editor

  1. SEO is the foundation of social media. You cannot today put your stuff out on line and think social media is going to do it. Counted has to be found first before it can be shared. Think how you can drive through search.
  2. When we as communicators distribute news online, we are often looking at raising the visibility of an issue or campaign. Visibility is one of those things that we have measured for a long time in clips and hits.
  3. The old adage is still alive & well in terms of traditional and digital media. A photo tells a thousand words.Include an infographic (or two or three) with your releases. And, don’t forget the 80-word caption and an 80-character caption for the digital board in Times Square.
  4. The old adage is still alive & well in terms of traditional and digital media. A photo tells a thousand words.Include an infographic (or two or three) with your releases. And, don’t forget the 80-word caption and an 80-character caption for the digital board in Times Square.
  5. The old adage is still alive & well in terms of traditional and digital media. A photo tells a thousand words.Include an infographic (or two or three) with your releases. And, don’t forget the 80-word caption and an 80-character caption for the digital board in Times Square.
  6. Send your news release out on a wire service. When you do so, make sure you are doing correct SEO properties, to drive back where you want them to go.
  7. Send your news release out on a wire service. When you do so, make sure you are doing correct SEO properties, to drive back where you want them to go.