Social Media & Corporate Identity: Create the Authoritative Voice for Your Brand Social Media & Corporate Identity: Create the Authoritative Voice for Your Brand
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PRSA Digital Impact Conference May 2010. “Social Media & Corporate Identity: Create the Authoritative Voice for Your Brand” Presentation given by PR Newswire Global Director of Emerging Media, Michael Pranikoff. www.prnewswire.com
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Social Media & Corporate Identity: Create the Authoritative Voice for Your Brand Social Media & Corporate Identity: Create the Authoritative Voice for Your Brand
- 1. Social Media & Corporate Identity Create the Authoritative Voice for Your Brand Follow The Conversation Twitter Hashtag #PRSA_DI
- 2. Michael Pranikoff Global Director, Emerging Media PR Newswire michael.pranikoff@prnewswire.com www.delicious.com/michaelpranikoff Twitter / @mpranikoff
- 3. a corporate identity is the "persona" of a corporation…. http://en.wikipedia.org/wiki/Corporate_identity Corporate identity comes into being when there is a common ownership of an organizational philosophy that is manifest in a distinct corporate culture — the corporate personality. At its most profound, the public feel that they have ownership of the philosophy. - Wally Olins Follow The Conversation Twitter Hashtag #PRSA_DI
- 4. Follow The Conversation Twitter Hashtag#PRSA_DI
- 5. Is your Corporate Identity Already Established? Is your Corporate Identity Changing? Do you have a Corporate Identity or Brand Identity?
- 6. Organizations Behind the Scenes Follow The Conversation Twitter Hashtag#PRSA_DI
- 7. What Customers/ Clients/ Citizens See… Follow The Conversation Twitter Hashtag#PRSA_DI
- 8. Feel Like You Are Trying to Convince These Guys?
- 9. Follow The Conversation Twitter Hashtag #PRSA_DI
- 10. Follow The Conversation Twitter Hashtag #PRSA_DI
- 11. Feel like your spreading your message too much?
- 14. From Corporate to Personal: A Breakdown Of The Four Types of Twitter Profiles Pure Corporate Brand Corporate with Persona Employee with Corporate Association Pure Personal Account Follow The Conversation Twitter Hashtag #PRSA_DI
- 16. 2. Corporate with Persona
- 17. 2. Corporate with Persona
- 18. 2. Corporate with Persona
- 19. 3. Employee w/ Corporate Association Follow The Conversation Twitter Hashtag #PRSA_DI
- 20. 3. Employee w/ Corporate Association Follow The Conversation Twitter Hashtag #PRSA_DI
- 21. 4. Pure Personal Account
- 23. PRSA Digital Impact 2010: Michael Pranikoff, PR Newswire GlobalDirector of Emerging Media
- 24. PRSA Digital Impact 2010: Michael Pranikoff, PR Newswire GlobalDirector of Emerging Media
- 25. Listen Follow The Conversation Twitter Hashtag #PRSA_DI
- 26. Identifying the Audience Where are they gathering? What are they talking about?
- 30. Think both Internal and External Communications Resource: Social Media Governance http://budurl.com/bhqq Establish Your Guidelines
- 31. Research Photo credit: http://www.flickr.com/photos/bjarkih/2315704064/
- 32. Source: http://budurl.com/9jd9 Follow The Conversation Twitter Hashtag #PRSA_DI
- 33. Source: http://budurl.com/9jd9 Follow The Conversation Twitter Hashtag #PRSA_DI
- 34. Use Social Media to make your content directional
- 35. Blogger Media Tours Use Social Media to make your content directional
- 36. Blogger Media Tours Use Social Media to make your content directional
- 37. Pursue social media as part of a comprehensive communications strategy “It’s not about using new media; it’s about using media in new ways” Dr. Craig Lefebvre
- 38. PRSA Digital Impact 2010: Michael Pranikoff, PR Newswire GlobalDirector of Emerging Media Follow The Conversation Twitter Hashtag #PRSA_DI
- 39. Audit first what’s working, what meets objectives, and Align ACTIONS with GOALS
- 40. How Do you Manage / Control your Corporate Identity in a Crisis Situation?
- 41. Case Study
- 43. PR Newswire Social Media Metrics
- 50. FEMA’s videos on YouTube are raw, low-budget, low-production. In most cases, the videos are lightly-edited b-roll of emergency footage; in other cases, there are short interviews with staff and volunteers.
- 55. BP is using old media tactics – Advertising With new media tactics – Search Engine Marketing (SEM)
- 59. Using Facebook To Reach Targeted Individuals and Advocates
- 60. Using Facebook To Reach Targeted Individuals and Advocates
- 61. Using Facebook To Reach Targeted Individuals and Advocates
- 62. Using Facebook To Reach Targeted Individuals and Advocates
- 63. Using Facebook To Reach Targeted Individuals and Advocates
- 64. Using Facebook To Reach Targeted Individuals and Advocates
- 66. Consistent Communications Matters Follow The Conversation Twitter Hashtag #PRSA_DI
- 67. Are you ready to use Social Media with your Corporate Identity? Credit: http://www.flickr.com/photos/clappstar/131011191/
- 68. Michael Pranikoff Global Director, Emerging Media PR Newswire michael.pranikoff@prnewswire.com www.delicious.com/michaelpranikoff Twitter / @mpranikoff
- 69. Social Media & Corporate Identity Create the Authoritative Voice for Your Brand Follow The Conversation Twitter Hashtag #PRSA_DI
Notas do Editor
- 200 million active users worldwide30% of users are from the US2nd most visited web site in the world850 million photos, 7 million videos, and 28 million pieces of content are uploaded each monthMore than 95% of Facebook members have used at least one application built on Facebook PlatformMore than 4 million users become fans of Pages each day