Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff. Selfie has been named the word of 2013 by Oxford Dictionaries. It seems like everyone is taking selfies these days and are the latest in a major shift in content creation over the last several years. So how can a brand compete and stand out to get your message seen?
Brand content now needs to be relevant to its audience and to generate both awareness and attention. Savvy brands have started taking cues from their target audience.
3. Definition of selfie in English:
selfie
Syllabification: sel·fie
(also selfy)
NOUN (PLURAL SELFIES)
• informal
•a photograph that one has taken of oneself, typically one
taken with a smartphone or webcam and uploaded to a social
media website:occasional selfies are acceptable, but posting a
new picture of yourself everyday isn’t necessary
Origin
early 21st century: from self + -ie.
@mpranikoff
#prnselfie
28. “
William McComb - CEO
Source: http://buswk.co/1gfhBi5
@mpranikoff
#prnselfie
29. “
William McComb - CEO
Source: http://buswk.co/1gfhBi5
@mpranikoff
#prnselfie
30. 89%
90%
Global Average – 92%
94%
92%
Source: Nielsen Global Trust in Advertising – April 2013
@mpranikoff
#prnselfie
31. 58%
64%
Global Average – 62%
60%
69%
Source: Nielsen Global Trust in Advertising – April 2013
@mpranikoff
#prnselfie
32. PR Is A Strong Component In The Marketing Mix
90%
Consumer Rates
Method More Effective
80%
Own Sites
Email
70%
PR
Own Social
Consumer
Exhibitions
Search
Ads on Social Nets
60%
Conferences
Own Events
Custom Print
Direct Mail
Print Magazines
Print Newspaper
50%
General Sites
40%
B2B Rates Method
More Effective
Virtual Exhibitions
Smartphones
Collateral
Print Directories
Sponsorship
Tablets
Webinars
30%
Topic Specific Sites
Vertical Search
20%
Blue = Digital, Orange = Traditional
10%
10%
20%
30%
40%
50%
60%
70%
80%
90%
B2B
Source: Outsell 2013 Advertising and Marketing Study
@mpranikoff
#prnselfie
33. More Multimedia = More Views
* The number of stories with downloadable files such as PDFs, PPTs, DOCs is
significantly fewer than those without, however the data shows the potential for very
high visibility when such assets are included along with other multimedia assets.
Source: PR Newswire Web Analytics, June 2012
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#prnselfie
35. Using multimedia in
your releases increases
journalist and public
engagement By 35%
According to internal sample research comparing press releases that contain multimedia with those that do not.
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#prnselfie
36. BRAND
AUDIENCE
Currency = Content
Currency = Personal Info
The brand continuously delivers
relevant content & establishes
its worth to the audience
The audience trusts the brand
enough to identify themselves &
grant permission for engagement
@mpranikoff
#prnselfie
Jane Smith
jane.smith@xyz.com
555-555-5555
CEO, XYZ Corp.
61. Publish a steady
stream of content
TRUST
RELIABILITY
DELIGHT
Keep it relevant
& interesting
@mpranikoff #PRNSelfie
@mpranikoff #prnselfie
62. PR Newswire is the global leader
in innovative communications
and marketing services,
enabling organizations to
connect and engage with their
target audiences worldwide
63. We have the
distribution &
syndication
network to
AMPLIFY your
content.
We have the
resources to
make your
content more
VISIBLE.
@mpranikoff
#prnselfie
Our products &
services help you
continually
ENGAGE your
target audiences.